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Sustainable seafood matters to eight in ten consumers, leading to calls for retailers to support sustainable choices

MSC calls on retailers to increase their offer of sustainable seafood products ahead of the Chinese New Year, in response to insights from consumers

SINGAPORE - Media OutReach Newswire - 12 February 2026 - As families across Singapore and Malaysia prepare to toss yusheng and serve whole steamed fish for Chinese New Year, new research reveals a striking disconnect: more than eight in ten Malaysians (85%) and nearly three-quarters of Singaporeans (74%) say sustainable seafood matters to them.

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