The Times Australia
News From Asia

.

Liuyang fireworks make Chinese-style romance a global sensation

BEIJING, CHINA - Media OutReach Newswire - 11 June 2025 - In Liuyang, central China's Hunan Province, the stories of fireworks have been passed down through generations. As the world's largest production and trade hub for fireworks and firecrackers, Liuyang has a history of making fireworks that dates back to the Tang Dynasty (618-907).



image-1.jpeg

Liuyang fireworks captivate audiences at many major events, such as 2008 Beijing and 2024 Paris Olympics Opening Ceremonies.

Demand overseas is soaring. Consistent quality, diverse products, and stunning effects have earned Liuyang fireworks accolades from international consumers. In 2024, Liuyang's fireworks exports totaled 6.58 billion yuan ($916.3 million), reaching over 100 countries and regions. China accounted for approximately 90 percent of global firework exports that year, nearly 70 percent of them originating from Liuyang.

Behind the fireworks are moving stories of Chinese-style romance, some of which embody memories of lost loved ones.

The drone and firework show, titled Tears from the Door of Heaven, was recently staged in Liuyang. The inspiration for the show came from Huang Jiayi, a high school student in Liuyang. Her grandfather, Huang Weide, is the founder of Qingtai Fireworks, a local fireworks company.

Huang Weide's mother, Huang Jiayi's great grandmother, died at an early age, leaving behind no photographs. To recognize this sadness, Huang Jiayi came up with the idea of making a fireworks display that resembled tears, making them drop through a halo made of drones to express the deep feeling of missing lost family members.

Every dazzling fireworks display lies the story of Liuyang's industry upgrade: intelligent technology combined with cultural roots, urban fireworks driving cultural tourism consumption, and creative pyrotechnics igniting global markets. In 2024, Liuyang's fireworks industry achieved a total output value exceeding 50 billion yuan ($7 billion), capturing about 60 percent domestic market share and accounting for approximately 70 percent of national exports.

Liuyang has refined "Chinese-style romance" through fireworks, illuminating night skies worldwide and allowing this millennium-old tradition to maintain its enduring charm.

Hashtag: #Liuyang

The issuer is solely responsible for the content of this announcement.

Times Magazine

Headless CMS in Digital Twins and 3D Product Experiences

Image by freepik As the metaverse becomes more advanced and accessible, it's clear that multiple sectors will use digital twins and 3D product experiences to visualize, connect, and streamline efforts better. A digital twin is a virtual replica of ...

The Decline of Hyper-Casual: How Mid-Core Mobile Games Took Over in 2025

In recent years, the mobile gaming landscape has undergone a significant transformation, with mid-core mobile games emerging as the dominant force in app stores by 2025. This shift is underpinned by changing user habits and evolving monetization tr...

Understanding ITIL 4 and PRINCE2 Project Management Synergy

Key Highlights ITIL 4 focuses on IT service management, emphasising continual improvement and value creation through modern digital transformation approaches. PRINCE2 project management supports systematic planning and execution of projects wit...

What AI Adoption Means for the Future of Workplace Risk Management

Image by freepik As industrial operations become more complex and fast-paced, the risks faced by workers and employers alike continue to grow. Traditional safety models—reliant on manual oversight, reactive investigations, and standardised checklist...

From Beach Bops to Alpine Anthems: Your Sonos Survival Guide for a Long Weekend Escape

Alright, fellow adventurers and relaxation enthusiasts! So, you've packed your bags, charged your devices, and mentally prepared for that glorious King's Birthday long weekend. But hold on, are you really ready? Because a true long weekend warrior kn...

Effective Commercial Pest Control Solutions for a Safer Workplace

Keeping a workplace clean, safe, and free from pests is essential for maintaining productivity, protecting employee health, and upholding a company's reputation. Pests pose health risks, can cause structural damage, and can lead to serious legal an...

The Times Features

What Endo Took and What It Gave Me

From pain to purpose: how one woman turned endometriosis into a movement After years of misdiagnosis, hormone chaos, and major surgery, Jo Barry was done being dismissed. What beg...

Why Parents Must Break the Silence on Money and Start Teaching Financial Skills at Home

Australia’s financial literacy rates are in decline, and our kids are paying the price. Certified Money Coach and Financial Educator Sandra McGuire, who has over 20 years’ exp...

Australia’s Grill’d Transforms Operations with Qlik

Boosting Burgers and Business Clean, connected data powers real-time insights, smarter staffing, and standout customer experiences Sydney, Australia, 14 July 2025 – Qlik®, a g...

Tricia Paoluccio designer to the stars

The Case for Nuturing Creativity in the Classroom, and in our Lives I am an actress and an artist who has had the privilege of sharing my work across many countries, touring my ...

Duke of Dural to Get Rooftop Bar as New Owners Invest in Venue Upgrade

The Duke of Dural, in Sydney’s north-west, is set for a major uplift under new ownership, following its acquisition by hospitality group Good Beer Company this week. Led by resp...

Prefab’s Second Life: Why Australia’s Backyard Boom Needs a Circular Makeover

The humble granny flat is being reimagined not just as a fix for housing shortages, but as a cornerstone of circular, factory-built architecture. But are our systems ready to s...