The Times Australia
News From Asia

.

Creating Spaces That Matter: Avenue K’s Drive For Connection And Community Impact

    KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 27 May 2025 - Avenue K Shopping Mall is reaffirming its commitment to inclusivity, sustainability, and holistic well-being as core pillars of its community engagement.
In today's evolving urban landscape, Avenue K continues to be a vibrant hub where individuals of all backgrounds, interests, and abilities are welcomed and empowered—living out the mall's tagline: "Make Friends, Create Trends."

The recent community workout event in collaboration with Fitness First at ABOVE, Avenue K Shopping Mall drew significant participation from the public.
The recent community workout event in collaboration with Fitness First at ABOVE, Avenue K Shopping Mall drew significant participation from the public.

Celebrating Neurodiversity with Oasis Place
In conjunction with Autism Awareness Day, Avenue K collaborated with Oasis Place—Malaysia's largest multidisciplinary intervention centre—to host Our Heart: Colours of Neurodiversity on 12 April 2025. The event explored themes of neurodiversity, accessibility, mental health, and assistive technology through interactive workshops, expert panels, and stories from lived experiences. The initiative reaffirmed Avenue K's commitment to fostering an inclusive society where all individuals are seen, heard, and supported.

Feline Friendships at Avenue Katz Adoption Fiesta
In an effort to promote kindness to animals and advocate for responsible pet ownership, Avenue K teamed up with Persatuan Haiwan Malaysia to organise Avenue Katz Adoption Fiesta from 14-20 April 2025, that brought together animal lovers, local shelters, and adorable feline companions in search of forever homes. A total of 43 cats were adopted during the event. Supported by key government bodies including the Department of Veterinary Services Malaysia (DVS), the event also featured educational booths and activities that raised public awareness about animal welfare and pet care. Shoppers contributed to animal-related causes, reinforcing the community's role in animal welfare and Avenue K's ongoing mission of compassion and meaningful impact.

Empowering Local Talent Through Music
Avenue K is proud to work with Malaysian Buskers to support the local music scene through a dedicated Buskers Corner within the mall—a welcoming space for performers to share their craft with the public. On 8 May 2025, the mall also hosted the Malaysian Buskers Workshop 7.0, a hands-on training and sharing session designed to develop performance skills, industry knowledge, and community connections. These efforts highlight Avenue K's dedication to nurturing creative expression and empowering homegrown talent.

Igniting Passion for Literacy and Learning
Avenue K is home to a permanent Reading Corner curated by Books For A Better World (BFBW)—a cosy, self-service book store where visitors of all ages can browse, enjoy and purchase books at their own pace. This ongoing collaboration fosters a culture of literacy, discovery, and creativity. In support of the broader literary community, Avenue K also hosted the Global Book Crawl – Malaysia Edition (Grand Finale) from 26 - 27 April 2025, an initiative led by BFBW that celebrates the charm of independent bookshops nationwide. Through these efforts, Avenue K continues to nurture a thoughtful, engaged community with a deep passion for learning.

Health and Fitness for All
Avenue K continues to inspire active living with inclusive fitness programmes that energise and engage the community. In partnership with Fitness First, the mall has hosted a variety of wellness activities—from the adrenaline-fuelled Ice Warrior Challenge and high-intensity HYROX functional training, to calming yoga sessions and rhythm-packed Body Jam and Zumba workouts. These initiatives not only promote physical health, but also foster a fun, social environment that encourages everyone to get moving.

Looking ahead, Avenue K will celebrate Global Wellness Day on 14 June 2025, with the main event taking place at Level 4, the mall's rooftop event space. The celebration will offer a full day of activities—including workout sessions, mindfulness practices, wellness talks, health screenings, and booths featuring healthy snacks and beverages—underscoring the mall's commitment to holistic well-being and making wellness accessible to all.

Returning with Purpose: AK Balloon Run 9.0
Avenue K's signature event, the AK Balloon Run, returns for its 9th edition on 21 September 2025 —continuing its mission to unite people from all walks of life in a celebration of community, inclusivity, and joy. Open to runners, joggers, walkers, and differently-abled individuals, the event promotes not only a spirit of togetherness but also the importance of leading an active, healthy lifestyle.

This year, Avenue K is proud to continue its collaboration with 360 All Ability, led by wheelchair fencer Daniel Lee, reinforcing our support for adaptive sports and inclusive participation. Together, we aim to promote acceptance, break down barriers, and celebrate the strength and resilience of every individual.

Above all, AK Balloon Run 9.0 celebrates the strength of community—empowering everyone, regardless of ability, to come together, get moving, and be part of something bigger. Avenue K remains committed to championing inclusivity, unity, and the collective spirit that brings us all together.

Sustainability Through Recycling
As part of its ongoing sustainability commitment, Avenue K's Recycling Corner on Level C (Concourse) offers a convenient space for shoppers to recycle items such as e-waste, paper, plastics, and books. By promoting responsible disposal and conscious consumerism, the initiative encourages environmentally mindful practices within an urban setting—fostering a greener, more sustainable community.

A Lasting Commitment to Community
At Avenue K, community engagement and inclusivity are not one-off initiatives—they are part of our core identity. Staying true to our tagline "Make Friends, Create Trends," we strive to build meaningful connections and lead with purpose by championing causes that matter. As we continue to evolve alongside our city, we remain dedicated to creating experiences that connect, uplift, and celebrate every member of our diverse community. Whether through wellness, education, sustainability, or inclusion, Avenue K is proud to be a space where everyone belongs.

Hashtag: #AvenueKMY #MakeFriendsCreateTrends #AKFriends #ShoppingMallMalaysia #ShoppingMall #NeurodiversityMatters #PetAdoptionMY #SupportLocalTalent #BooksForABetterWorld #GlobalWellnessDay #AKBalloonRun #Sustainability




The issuer is solely responsible for the content of this announcement.

About Avenue K Shopping Mall

Avenue K is Kuala Lumpur's coolest urban hub, where life and creativity are celebrated. Far from a regular shopping mall, Avenue K is an experiential destination that has transformed the art of shopping. It captivates the senses with exciting experiences and Instagrammable spaces waiting to be discovered. Avenue K is where you make friends, and create trends. For more information, please visit www.avenuek.com.my.

Times Magazine

Why Social Media Marketing Matters for Businesses in Australia

Today social media is a big part of daily life. All over Australia people use Facebook, Instagram, TikTok , LinkedIn and Twitter to stay connected, share updates and find new ideas. For businesses this means a great chance to reach new customers and...

Building an AI-First Culture in Your Company

AI isn't just something to think about anymore - it's becoming part of how we live and work, whether we like it or not. At the office, it definitely helps us move faster. But here's the thing: just using tools like ChatGPT or plugging AI into your wo...

Data Management Isn't Just About Tech—Here’s Why It’s a Human Problem Too

Photo by Kevin Kuby Manuel O. Diaz Jr.We live in a world drowning in data. Every click, swipe, medical scan, and financial transaction generates information, so much that managing it all has become one of the biggest challenges of our digital age. Bu...

Headless CMS in Digital Twins and 3D Product Experiences

Image by freepik As the metaverse becomes more advanced and accessible, it's clear that multiple sectors will use digital twins and 3D product experiences to visualize, connect, and streamline efforts better. A digital twin is a virtual replica of ...

The Decline of Hyper-Casual: How Mid-Core Mobile Games Took Over in 2025

In recent years, the mobile gaming landscape has undergone a significant transformation, with mid-core mobile games emerging as the dominant force in app stores by 2025. This shift is underpinned by changing user habits and evolving monetization tr...

Understanding ITIL 4 and PRINCE2 Project Management Synergy

Key Highlights ITIL 4 focuses on IT service management, emphasising continual improvement and value creation through modern digital transformation approaches. PRINCE2 project management supports systematic planning and execution of projects wit...

The Times Features

Jetstar announces first ever Brisbane to Rarotonga flights with launch fares from just $249^ one-way

Jetstar will start operating direct flights between Brisbane and Rarotonga, the stunning capital island of the Cook Islands, in May 2026, with launch sale fares available today...

Introducing the SE 2 and Mini hair dryers from Laifen

The Mane Attractions for Professional Styling at Home Without the Price Tag Fast, flawless hair is now possible with the launch of Laifen’s two professional quality hair dryers th...

Home Gym Recovery Routines: What Pro Athletes Do After Workouts

Training is only half the equation. What you do after your workout has just as much impact on your progress, performance, and long-term health. Professional athletes know this, w...

Flipping vs. Holding: Which Investment Strategy Is Right for You?

Are you wondering whether flipping a property or holding onto it is the better investment strategy? The answer isn’t one-size-fits-all. Both strategies have distinct advantages a...

Why Everyone's Talking About Sea Moss - And Should You Try It Too?

Sea moss - a humble marine plant that’s been used for centuries - is making a major comeback in modern wellness circles. And it’s not just a trend. With growing interest from athle...

A Guide to Smarter Real Estate Accounting: What You Might Be Overlooking

Real estate accounting can be a complex terrain, even for experienced investors and property managers. From tracking rental income to managing property expenses, the financial in...