The Times Australia
News From Asia

.

Rhenus Group Strengthens LATAM Region as Blu Logistics Rebrands to Rhenus Logistics

MUMBAI, INDIA - Media OutReach Newswire - 24 April 2025 - The Rhenus Group, a global logistics solutions provider, has announced the official rebranding of Blu Logistics LATAM to Rhenus Logistics, following its acquisition in 2023.

The rebranding will enhance the Group's footprint and operational integration across Latin America, as BLU Logistics LATAM will now commercially operate under the Rhenus Logistics name in Argentina, Colombia, Ecuador, Mexico, Paraguay, and Uruguay. This transition complements and strengthens Rhenus existing operations in Argentina, Brazil, Chile, Colombia, and Mexico, while further expanding its service portfolio with a focus on Air & Ocean and warehousing solutions. The unified brand identity of the two family-owned companies will offer customers greater consistency, connectivity and access to the Groups global standards, capabilities, and service portfolio. Rhenus' expertise in supporting the India-LATAM trade lane will also play a pivotal role in this milestone.

The rebrand comes amid a period of significant growth across the region. In 2024, the combined operations of Rhenus Logistics LATAM and BLU Logistics LATAM handled over 210,000 TEUs in full container load (FCL) shipments, a 16.67% increase compared to the 180,000 TEUs managed by BLU Logistics LATAM alone in 2023. As a result of its strong positioning and ranking in ocean freight, particularly on the Far East Asia to LATAM trade lane, Rhenus Logistics is recognized as a leading freight forwarder in the region. To continue supporting customer and market demands, the company has expanded its regional footprint with new office openings. Most recently, in March, Rhenus Brazil inaugurated a new branch in Belo Horizonte, strengthening its presence in key logistics hubs throughout the country. LATAM's growing relevance in global trade is evident through increasing cargo volumes from Asia, India, Europe, and the United States.

"For the Rhenus Group, this rebranding marks a new era in Latin America and reinforces our long-term commitment to the region," said Tobias Bartz, CEO of the Rhenus Group. "It reflects both our local success and our global ambition. We've seen remarkable growth and continue to identify strong opportunities across the region. This rebranding connects the shared identity of two family-owned companies unifying as one. It strengthens our footprint in Latin America and offers our customers greater efficiency, visibility, and the opportunity to grow their business with us, now fully integrated into our global network, portfolio of services and capabilities."

As India strengthens its role as a global manufacturing and export hub, and Latin America continues to thrive as a source of agriculture, energy and raw materials, trade potential between the regions is accelerating. The India–Latin America trade lane is evolving rapidly, driven by growing demand and sectoral synergies, highlighting the strategic relevance of the company's expanded presence in Latin America to support key trade flows with India.

"The ongoing collaboration through BRICS — with Brazil and India cooperating — and several free trade agreements between India and various Latin American countries are playing a pivotal role in strengthening this partnership," said Bhaswar Arya, Joint Managing Director of Rhenus India. "These frameworks are enhancing bilateral engagement, easing market access and creating fertile ground for deeper economic cooperation. We see immense potential across diverse sectors such as pharmaceuticals, automotive, agro-commodities, textiles and technology. Moreover, improved ocean and air connectivity, alongside policy-driven efforts from both regions, is accelerating the momentum of trade."

With deep roots in both regions and a growing network of integrated services, Rhenus is uniquely positioned to support customers across key India–Latin America trade corridors. As the company continues to expand its global footprint, it remains focused on delivering efficient, customer-centric solutions that unlock new value and drive long-term growth across continents.

Hashtag: #Rhenus

The issuer is solely responsible for the content of this announcement.

About Rhenus

The Rhenus Group is one of the leading logistics specialists with global business operations and annual turnover amounting to EUR 8.2 billion. 41,000 employees work at 1,330 business sites in more than 70 countries and develop innovative solutions along the complete supply chain. Whether providing transport, warehousing, customs clearance or value-added services, the family-owned business pools its operations in various business units where the needs of customers are the major focus at all times.

Times Magazine

Headless CMS in Digital Twins and 3D Product Experiences

Image by freepik As the metaverse becomes more advanced and accessible, it's clear that multiple sectors will use digital twins and 3D product experiences to visualize, connect, and streamline efforts better. A digital twin is a virtual replica of ...

The Decline of Hyper-Casual: How Mid-Core Mobile Games Took Over in 2025

In recent years, the mobile gaming landscape has undergone a significant transformation, with mid-core mobile games emerging as the dominant force in app stores by 2025. This shift is underpinned by changing user habits and evolving monetization tr...

Understanding ITIL 4 and PRINCE2 Project Management Synergy

Key Highlights ITIL 4 focuses on IT service management, emphasising continual improvement and value creation through modern digital transformation approaches. PRINCE2 project management supports systematic planning and execution of projects wit...

What AI Adoption Means for the Future of Workplace Risk Management

Image by freepik As industrial operations become more complex and fast-paced, the risks faced by workers and employers alike continue to grow. Traditional safety models—reliant on manual oversight, reactive investigations, and standardised checklist...

From Beach Bops to Alpine Anthems: Your Sonos Survival Guide for a Long Weekend Escape

Alright, fellow adventurers and relaxation enthusiasts! So, you've packed your bags, charged your devices, and mentally prepared for that glorious King's Birthday long weekend. But hold on, are you really ready? Because a true long weekend warrior kn...

Effective Commercial Pest Control Solutions for a Safer Workplace

Keeping a workplace clean, safe, and free from pests is essential for maintaining productivity, protecting employee health, and upholding a company's reputation. Pests pose health risks, can cause structural damage, and can lead to serious legal an...

The Times Features

Tricia Paoluccio designer to the stars

The Case for Nuturing Creativity in the Classroom, and in our Lives I am an actress and an artist who has had the privilege of sharing my work across many countries, touring my ...

Duke of Dural to Get Rooftop Bar as New Owners Invest in Venue Upgrade

The Duke of Dural, in Sydney’s north-west, is set for a major uplift under new ownership, following its acquisition by hospitality group Good Beer Company this week. Led by resp...

Prefab’s Second Life: Why Australia’s Backyard Boom Needs a Circular Makeover

The humble granny flat is being reimagined not just as a fix for housing shortages, but as a cornerstone of circular, factory-built architecture. But are our systems ready to s...

Melbourne’s Burglary Boom: Break-Ins Surge Nearly 25%

Victorian homeowners are being warned to act now, as rising break-ins and falling arrest rates paint a worrying picture for suburban safety. Melbourne residents are facing an ...

Exploring the Curriculum at a Modern Junior School in Melbourne

Key Highlights The curriculum at junior schools emphasises whole-person development, catering to children’s physical, emotional, and intellectual needs. It ensures early year...

Distressed by all the bad news? Here’s how to stay informed but still look after yourself

If you’re feeling like the news is particularly bad at the moment, you’re not alone. But many of us can’t look away – and don’t want to. Engaging with news can help us make ...