The Times Australia
News From Asia

.

SK-II Invites You To ‘SK-II SECRET KEY HOUSE’ To Celebrate World PITERA™ Month

Discover SK-II’s best-kept secrets and embark on a transformational journey towards Crystal Clear Skin* with SK-II’s biggest, never-seen-before exhibition of PITERA™

TOKYO, JAPAN - Media OutReach - 20 July 2023 - This World PITERA™ Month, global prestige skincare brand SK-II hands you the keys to a never-seen-before exhibition "SK-II SECRET KEY HOUSE" to unlock its best-kept secrets behind PITERA™, the Secret Key to Crystal Clear Skin*.


For decades, SK-II iconic and exclusive skincare ingredient PITERA™ has transformed the skin of millions of women, including some of the world's most renowned ones. It has empowered women to choose their skin destinies. Yet, after many years, PITERA™ remains elusive to many. Until now.

Following last year's global-scale, one-day celebration of PITERA™ at 'World PITERA™ Day' in Tokyo, Japan, SK-II is taking things to a whole new level by launching "SK-II SECRET KEY HOUSE" exhibition as part of its World PITERA™ Month, a month-long transformational journey powered by PITERA™, The Secret Key to Crystal Clear Skin*.

Located in STANDBY, BA-TSU ART GALLERY in Tokyo, the 'SK-II SECRET KEY HOUSE' will hold ten of SK-II's best-kept secrets which visitors can unlock by immersing themselves into multi-sensorial impactful artistic installations of PITERA™.

The SK-II SECRET KEY HOUSE will be joined by some of the world's biggest names in beauty, featuring exclusive appearances from SK-II's global celebrity ambassadors including Japanese actress Haruka Ayase, award-winning Chinese actress Tang Wei, MINA of global girl group TWICE and Chinese actress Qiu Tian.

"I am looking forward to unlocking new secrets about SK-II and PITERA™ at SK-II SECRET KEY HOUSE that even after more than 10 years with the brand I don't know about," said Haruka Ayase, "I'm always excited to discover more about PITERA™ and how it can transform skin to Crystal Clear."

"I'm particularly eager about joining the SK-II SECRET KEY HOUSE because it marks the first time that I'll be meeting and interacting with PITERA™ fans in-person as SK-II's ambassador," said MINA. "I can't wait to share the story of my transformational skin journey – I might even include more secrets of my own!"

"PITERA™ has remained unchanged for over 40 years. Yet, its miracles on skin continue to unfold and its secrets are endless. For the first time in SK-II's history, we will be handing our consumers the keys to unlock the biggest, most closely guarded secrets behind SK-II and our iconic PITERA™," shared Sue Kyung Lee, CEO, Global SK-II. "We hope to continue inspiring women to choose their skin destiny by embarking on their own journey to unlock Crystal Clear Skin transformation with PITERA™, The Secret Key."

The SK-II SECRET KEY HOUSE will be open to the public for 2 days only on July 29th and July 30th 2023 with limited access.

SK-II SECRET KEY HOUSE:
Saturday July 29th and Sunday July 30th
11:00am to 10:00pm
5-chōme-11-5 Jingūmae, Shibuya City, Tokyo 150-0001, Japan

*With regular use
Hashtag: #SKII

The issuer is solely responsible for the content of this announcement.

SK-II

For more than 40 years, SK-II has touched the lives of millions of women around the world through skin and life transformation. The fascinating story behind SK-II began with a quest to understand why elderly sake brewers had wrinkled faces, but extraordinarily soft and youthful-looking hands. These hands were in constant contact with the sake fermentation process. It took years of research for scientists to isolate SK-II's iconic ingredient PITERA™, a naturally-derived skincare ingredient crafted from a proprietary yeast fermentation process exclusive to SK-II. Since then, SK-II with PITERA™ has become a special secret shared by celebrities all over the world such as Haruka Ayase, Tangwei, and MINA of global girl group TWICE. For the latest news and in-depth information, please visit .

About PITERA™
Iconic and exclusive to SK-II, PITERA™ is a naturally derived "miracle" skincare ingredient crafted from a proprietary yeast fermentation process that only SK-II owns. Packed with over 50 micro-nutrients – vitamins, amino acids, minerals and organic acids – the unique composition of PITERA™ harnesses the vital force of nature and is one that can't be achieved artificially or synthetically. PITERA™ resembles skin's Natural Moisturizing Factors. Skin recognizes and welcomes it, allowing it to be absorbed quickly and deeply into your skin delivering all goodness.

Times Magazine

Headless CMS in Digital Twins and 3D Product Experiences

Image by freepik As the metaverse becomes more advanced and accessible, it's clear that multiple sectors will use digital twins and 3D product experiences to visualize, connect, and streamline efforts better. A digital twin is a virtual replica of ...

The Decline of Hyper-Casual: How Mid-Core Mobile Games Took Over in 2025

In recent years, the mobile gaming landscape has undergone a significant transformation, with mid-core mobile games emerging as the dominant force in app stores by 2025. This shift is underpinned by changing user habits and evolving monetization tr...

Understanding ITIL 4 and PRINCE2 Project Management Synergy

Key Highlights ITIL 4 focuses on IT service management, emphasising continual improvement and value creation through modern digital transformation approaches. PRINCE2 project management supports systematic planning and execution of projects wit...

What AI Adoption Means for the Future of Workplace Risk Management

Image by freepik As industrial operations become more complex and fast-paced, the risks faced by workers and employers alike continue to grow. Traditional safety models—reliant on manual oversight, reactive investigations, and standardised checklist...

From Beach Bops to Alpine Anthems: Your Sonos Survival Guide for a Long Weekend Escape

Alright, fellow adventurers and relaxation enthusiasts! So, you've packed your bags, charged your devices, and mentally prepared for that glorious King's Birthday long weekend. But hold on, are you really ready? Because a true long weekend warrior kn...

Effective Commercial Pest Control Solutions for a Safer Workplace

Keeping a workplace clean, safe, and free from pests is essential for maintaining productivity, protecting employee health, and upholding a company's reputation. Pests pose health risks, can cause structural damage, and can lead to serious legal an...

The Times Features

Duke of Dural to Get Rooftop Bar as New Owners Invest in Venue Upgrade

The Duke of Dural, in Sydney’s north-west, is set for a major uplift under new ownership, following its acquisition by hospitality group Good Beer Company this week. Led by resp...

Prefab’s Second Life: Why Australia’s Backyard Boom Needs a Circular Makeover

The humble granny flat is being reimagined not just as a fix for housing shortages, but as a cornerstone of circular, factory-built architecture. But are our systems ready to s...

Melbourne’s Burglary Boom: Break-Ins Surge Nearly 25%

Victorian homeowners are being warned to act now, as rising break-ins and falling arrest rates paint a worrying picture for suburban safety. Melbourne residents are facing an ...

Exploring the Curriculum at a Modern Junior School in Melbourne

Key Highlights The curriculum at junior schools emphasises whole-person development, catering to children’s physical, emotional, and intellectual needs. It ensures early year...

Distressed by all the bad news? Here’s how to stay informed but still look after yourself

If you’re feeling like the news is particularly bad at the moment, you’re not alone. But many of us can’t look away – and don’t want to. Engaging with news can help us make ...

The Role of Your GP in Creating a Chronic Disease Management Plan That Works

Living with a long-term condition, whether that is diabetes, asthma, arthritis or heart disease, means making hundreds of small decisions every day. You plan your diet against m...