The Times Australia
News From Asia

.

Hello Kitty and MetaGaia Partner for Metaverse Experience

MetaGaia and Sanrio Hong Kong Collaborate to Launch Hello Kitty Seven Wonders with Real-World Activations at Hong Kong’s Citygate Outlets

HONG KONG SAR - Media OutReach - 23 June 2023 - MetaGaia, the first multi-platform metaverse with a ChatGPT-powered oracle and pet companions, has partnered with Sanrio Hong Kong, a lifestyle brand with pop icon Hello Kitty and other beloved characters, to bring new experiences to the metaverse.

The partnership will introduce Hello Kitty Seven Wonders, a digital destination with Hello Kitty-themed digital items and activities in MetaGaia, giving fans a chance to build their own community and interact with their favorite characters in a new virtual world.

Caption

As the leading character of the 7 Wonders in MetaGaia, Ruler Hello Kitty radiates gorgeous and dreamy colors.

MetaGaia will release the Wonder Pass, by which Hello Kitty fans can become the Wonderers and explore the magnificent and fantastic Seven Wonders with Hello Kitty.

Sanrio and MetaGaia will host a Hello Kitty Seven Wonders pop-up event at Citygate Outlets, Hong Kong's leading outlet mall from July 14 to August 31. Theevent, will feature exciting interactive augmented reality experiences that blend digital metaverse and in-person experiences using characters of Hello Kitty. Fans can enjoy multiple workshops and mini game, while earning souvenirs and gifts by completing in-app missions throughout the mall. Limited edition merchandise will also be available at the the pop-up store.

Advokate Group, the parent company of MetaGaia, has a proven track record of virtual spaces in the metaverse. MetaGaia is the first metaverse to offer AI-powered companions, AR games, socializing, brand shopping and digital asset purchasing, making it a unique and dynamic platform for users.

"We are thrilled to partner with Sanrio Hong Kong and bring the beloved characters of Hello Kitty and her friends into the world of MetaGaia," said Gordon Kwok, CEO of MetaGaia, expressing his excitement about the partnership. "Our goal is to create a metaverse that offers endless possibilities for exploration and socialization, and we believe that the addition of Hello Kitty will enhance that experience for our users."

Sanrio's "One World, Connecting Smiles" philosophy has inspired the creation of quality products, services and activities that bring happiness and friendship to people of all ages for over 60 years. The partnership between Sanrio Hong Kong and MetaGaia is a natural extension of that philosophy, providing fans with a new and exciting way to connect with their favorite characters.

Hashtag: #MetaGaia #Metatainment #SevenWondersInMetaGaia #HelloKittyinSevenWonders #HelloKitty #SanrioHK #CitygateOutlets

The issuer is solely responsible for the content of this announcement.

About Sanrio Hong Kong

Sanrio Hong Kong is one of the subsidiaries of Sanrio Japan. Sanrio is the global lifestyle brand best known for pop icon Hello Kitty, and home to many other beloved character brands. Since 1960. Inspired by the vision of "One World, Connecting Smiles", Sanrio aims to shorten the distance between people and spread the circle of happiness even further. Sanrio's breadth of products are available in over 130 countries and in retail locations including department, specialty, national chain retailers and Sanrio boutique stores.

About Advokate Group

Founded by MIT alumni, the Advokate leadership team brings business acumen from Blackstone, BlackRock, Sony-Ericsson and Wells Fargo. The Advokate Group has overseen the release of multiple successful blockchain applications, and its flagship MetaGaia is the first metaverse to enable consumers to explore the metaverse with AI-powered companions, AR games, socialize, shop brands and buy virtual real estate. Game developers from Final Fantasy, Zynga, Walt Disney and Ismole ensure the best gaming experience.

For more information on MetaGaia and the partnership with Sanrio Hong Kong, please visit the MetaGaia , , and .

Times Magazine

When Touchscreens Turn Temperamental: What to Do Before You Panic

When your touchscreen starts acting up, ignoring taps, registering phantom touches, or freezing entirely, it can feel like your entire setup is falling apart. Before you rush to replace the device, it’s worth taking a deep breath and exploring what c...

Why Social Media Marketing Matters for Businesses in Australia

Today social media is a big part of daily life. All over Australia people use Facebook, Instagram, TikTok , LinkedIn and Twitter to stay connected, share updates and find new ideas. For businesses this means a great chance to reach new customers and...

Building an AI-First Culture in Your Company

AI isn't just something to think about anymore - it's becoming part of how we live and work, whether we like it or not. At the office, it definitely helps us move faster. But here's the thing: just using tools like ChatGPT or plugging AI into your wo...

Data Management Isn't Just About Tech—Here’s Why It’s a Human Problem Too

Photo by Kevin Kuby Manuel O. Diaz Jr.We live in a world drowning in data. Every click, swipe, medical scan, and financial transaction generates information, so much that managing it all has become one of the biggest challenges of our digital age. Bu...

Headless CMS in Digital Twins and 3D Product Experiences

Image by freepik As the metaverse becomes more advanced and accessible, it's clear that multiple sectors will use digital twins and 3D product experiences to visualize, connect, and streamline efforts better. A digital twin is a virtual replica of ...

The Decline of Hyper-Casual: How Mid-Core Mobile Games Took Over in 2025

In recent years, the mobile gaming landscape has undergone a significant transformation, with mid-core mobile games emerging as the dominant force in app stores by 2025. This shift is underpinned by changing user habits and evolving monetization tr...

The Times Features

How Businesses Turn Data into Actionable Insights

In today's digital landscape, businesses are drowning in data yet thirsting for meaningful direction. The challenge isn't collecting information—it's knowing how to turn data i...

Why Mobile Allied Therapy Services Are Essential in Post-Hospital Recovery

Mobile allied health services matter more than ever under recent NDIA travel funding cuts. A quiet but critical shift is unfolding in Australia’s healthcare landscape. Mobile all...

Sydney Fertility Specialist – Expert IVF Treatment for Your Parenthood Journey

Improving the world with the help of a new child is the most valuable dream of many couples. To the infertile, though, this process can be daunting. It is here that a Sydney Fertil...

Could we one day get vaccinated against the gastro bug norovirus? Here’s where scientists are at

Norovirus is the leading cause[1] of acute gastroenteritis outbreaks worldwide. It’s responsible for roughly one in every five cases[2] of gastro annually. Sometimes dubbed ...

Does running ruin your knees? And how old is too old to start?

You’ve probably heard that running is tough on your knees – and even that it can cause long-term damage. But is this true? Running is a relatively high-impact activity. Eve...

Jetstar announces first ever Brisbane to Rarotonga flights with launch fares from just $249^ one-way

Jetstar will start operating direct flights between Brisbane and Rarotonga, the stunning capital island of the Cook Islands, in May 2026, with launch sale fares available today...