The Times Australia
News From Asia

.

GUCCI announces Vietnamese Superstar Sơn Tùng M-TP as the exclusive "Friend of the House" in Vietnam

First Male GUCCI FOH in Vietnam Exclusively & Surpasses 4 Million Streams Globally with his Latest English Single "MAKING MY WAY"

HO CHI MINH, VIETNAM - Media OutReach - 31 May 2023 - Luxury fashion brand GUCCI has recently announced Vietnamese superstar Sơn Tùng M-TP as the exclusive "Friend of the House" (FOH) in Vietnam.

Sơn Tùng M-TP's ambassadorship with GUCCI represents a significant milestone, as he becomes the first male FOH for GUCCI in Vietnam, further strengthening the brand's connection with the Vietnamese audience.

Sơn Tùng M-TP in GUCCI
Sơn Tùng M-TP in GUCCI

To commemorate this exciting collaboration, Sơn Tùng M-TP made a captivating debut appearance at the GUCCI Cruise 2024 fashion show, held at the iconic Gyeongbokgung in Seoul on May 16th. The fashion show served as a mesmerizing platform for GUCCI to unveil its latest collections, and Sơn Tùng M-TP's presence at this star-studded event not only marks a momentous occasion for the talented artist but also highlights GUCCI's commitment to embracing global talent and celebrating cultural diversity. Among the esteemed guests in the front row together with Sơn Tùng M-TP were renowned personalities including popular Thai actor Gulf Kanawut Traipipattanapong, Davika Hoorne, talented Thai actress from Sơn Tùng M-TP's music video "CHẠY NGAY ĐI | RUN NOW." as well as Juyeon and Younghoon of K-pop sensation The Boyz, adding star power to the already glamorous affair.

Jay Park and Sơn Tùng M-TP also came together at the event, and the two global icons of the entertainment industry created a buzz of excitement and anticipation among fans and fashion enthusiasts alike.

The attendance of Sơn Tùng M-TP at the GUCCI Cruise 2024 Fashion Show garnered attention from prolific fashion and lifestyle media such as Vogue Hong Kong, Elle Thailand, Harper's Bazaar Vietnam and Elle Vietnam.

In tandem with this remarkable milestone, Sơn Tùng M-TP's latest English single, "MAKING MY WAY", has surpassed an impressive 4 million global streams since its release on May 5th. The infectious beats and compelling lyrics of the single have resonated with listeners, further solidifying his position as a versatile and internationally acclaimed artist. Sung entirely in English, the song showcases Sơn Tùng M-TP's dynamic vocals and innovative sound, delivering a powerful message of determination and resilience in the face of challenges.

The official visualizer of "MAKING MY WAY" also became the most viewed video on YouTube in both Japan and Vietnam on May 5th, solidifying Sơn Tùng M-TP's status as an international superstar. In Vietnam, the song claimed the top spot as the #1 Top Video Trending on YouTube in the music category, as well as the #1 song on Apple Music and iTunes Daily Charts. These impressive accomplishments are a testament to the unwavering support of Sơn Tùng M-TP's fans and the undeniable ability of his music to captivate audiences globally.

Stream “MAKING MY WAY” here.
Watch “MAKING MY WAY” Official Visualiser here.
Hashtag: #Gucci #Fashion #MakingMyWay #SonTungMTP #VietnameseMusic #VietPop #VPop #VietnamesePop #VietnameseSong #VietnameseSinger #VietnameseArtist #VietnameseCulture #VietnamMusic #VietnamPop





The issuer is solely responsible for the content of this announcement.

About Sơn Tùng M-TP

Known for his electrifying performances, Sơn Tùng M-TP has captivated local audiences at home and beyond. He was the first Vietnamese artist to reach 10M subscribers on YouTube as well as chart on the Billboard Global (excl. US) chart. His for "HÃY TRAO CHO ANH" featuring Snoop Dogg, which currently boasts over 260M views, was the fastest video to reach 100M views in Vietnam, and trended in multiple countries such as Vietnam (#1), South Korea (#1), Canada (#3), USA (#3), Australia (#5) and Germany (#5). His musical documentary , available globally on Netflix, showcases the singer-songwriter's artistry and passion as well as how his music transcends borders.

With a broad social media reach of 14M followers on Facebook, 7.5M followers on Instagram, 10.3M subscribers on YouTube, 4.7M followers on TikTok, and 171.6K followers on Twitter, Sơn Tùng M-TP is very much a sought-after celebrity by brands and has collaborated on campaigns of household names such as Levi's, Pepsi, Free Fire, and Tiger Beer

Times Magazine

Building an AI-First Culture in Your Company

AI isn't just something to think about anymore - it's becoming part of how we live and work, whether we like it or not. At the office, it definitely helps us move faster. But here's the thing: just using tools like ChatGPT or plugging AI into your wo...

Data Management Isn't Just About Tech—Here’s Why It’s a Human Problem Too

Photo by Kevin Kuby Manuel O. Diaz Jr.We live in a world drowning in data. Every click, swipe, medical scan, and financial transaction generates information, so much that managing it all has become one of the biggest challenges of our digital age. Bu...

Headless CMS in Digital Twins and 3D Product Experiences

Image by freepik As the metaverse becomes more advanced and accessible, it's clear that multiple sectors will use digital twins and 3D product experiences to visualize, connect, and streamline efforts better. A digital twin is a virtual replica of ...

The Decline of Hyper-Casual: How Mid-Core Mobile Games Took Over in 2025

In recent years, the mobile gaming landscape has undergone a significant transformation, with mid-core mobile games emerging as the dominant force in app stores by 2025. This shift is underpinned by changing user habits and evolving monetization tr...

Understanding ITIL 4 and PRINCE2 Project Management Synergy

Key Highlights ITIL 4 focuses on IT service management, emphasising continual improvement and value creation through modern digital transformation approaches. PRINCE2 project management supports systematic planning and execution of projects wit...

What AI Adoption Means for the Future of Workplace Risk Management

Image by freepik As industrial operations become more complex and fast-paced, the risks faced by workers and employers alike continue to grow. Traditional safety models—reliant on manual oversight, reactive investigations, and standardised checklist...

The Times Features

What Is the Dreamtime? Understanding Aboriginal Creation Stories Through Art

Aboriginal culture is built on the deep and important meaning of Dreamtime, which links beliefs and history with the elements that make life. It’s not just myths; the Dreamtime i...

How Short-Term Lenders Offer Long-Lasting Benefits in Australia

In the world of personal and business finance, short-term lenders are often viewed as temporary fixes—quick solutions for urgent cash needs. However, in Australia, short-term len...

Why School Breaks Are the Perfect Time to Build Real Game Skills

School holidays provide uninterrupted time to focus on individual skill development Players often return sharper and more confident after structured break-time training Holid...

Why This Elegant Diamond Cut Is Becoming the First Choice for Modern Proposals

Personalised engagement styles are replacing one-size-fits-all traditions A rising diamond cut offers timeless elegance with a softer aesthetic Its flexible design wo...

Is sleeping a lot actually bad for your health? A sleep scientist explains

We’re constantly being reminded by news articles and social media posts that we should be getting more sleep. You probably don’t need to hear it again – not sleeping enough i...

Ricoh Launches IM C401F A4 Colour MFP to Boost Speed and Security in Hybrid Workplaces

Ricoh, a leading provider of smart workplace technology, today launched the RICOH IM C401F, an enterprise-grade A4 colour desktop multifunction printer (MFP) designed for Austral...