The Times Australia
News From Asia

.

Global C-Pop star Tia Lee hits 100 million views with animation series and launches female focused #EmpowerHer campaign

WASHINGTON, D.C., US - Media OutReach - 20 December 2022 - Today, global C-pop star Tia Lee Yu Fen launched her new charitable campaign "#EmpowerHer" hot on the heels after a record breaking 100 million views of her animation series and over 50 million views on her new single"Goodbye Princess".

The campaign will donate up to HKD3.8 million to selected beneficiaries include Daughters Of Tomorrow in Singapore, Beats By Girlz and Women in Music in the United States, Teen's Key in Hong Kong, and more.

Caption

Inspired by Tia Lee's personal journey with self-doubt and society's expectations, both the "Goodbye Princess" single and her subsequent #EmpowerHer campaign aims to encourage young women to embrace their authentic selves.

The #EmpowerHer campaign will split up to a maximum of HKD3.8million (approximately USD$480,000) between the selected charities. Each view of Tia's "Goodbye Princess" music video will help to empower women around the world. Every time a viewing benchmark is met a donation will be made to the #EmpowerHer campaign, one of the biggest initiatives to support the empowerment of women worldwide.

Tia Lee has always been a vocal advocate of female empowerment throughout her career as a C-pop star. Using her international platform, Tia last month talked about the importance of female empowerment in influential publications Vogue and Rollacoaster. New single "Goodbye Princess" and the #EmpowerHer campaign marks her biggest initiative in support of women around the world.

As "Goodbye Princess" MV continues to grow beyond its 50 million views, it is set to become one of the most viewed C-pop campaigns across social media. This provides a strong foundation for Tia's #EmpowerHer campaign to reach the benchmark.


The issuer is solely responsible for the content of this announcement.

Times Magazine

Headless CMS in Digital Twins and 3D Product Experiences

Image by freepik As the metaverse becomes more advanced and accessible, it's clear that multiple sectors will use digital twins and 3D product experiences to visualize, connect, and streamline efforts better. A digital twin is a virtual replica of ...

The Decline of Hyper-Casual: How Mid-Core Mobile Games Took Over in 2025

In recent years, the mobile gaming landscape has undergone a significant transformation, with mid-core mobile games emerging as the dominant force in app stores by 2025. This shift is underpinned by changing user habits and evolving monetization tr...

Understanding ITIL 4 and PRINCE2 Project Management Synergy

Key Highlights ITIL 4 focuses on IT service management, emphasising continual improvement and value creation through modern digital transformation approaches. PRINCE2 project management supports systematic planning and execution of projects wit...

What AI Adoption Means for the Future of Workplace Risk Management

Image by freepik As industrial operations become more complex and fast-paced, the risks faced by workers and employers alike continue to grow. Traditional safety models—reliant on manual oversight, reactive investigations, and standardised checklist...

From Beach Bops to Alpine Anthems: Your Sonos Survival Guide for a Long Weekend Escape

Alright, fellow adventurers and relaxation enthusiasts! So, you've packed your bags, charged your devices, and mentally prepared for that glorious King's Birthday long weekend. But hold on, are you really ready? Because a true long weekend warrior kn...

Effective Commercial Pest Control Solutions for a Safer Workplace

Keeping a workplace clean, safe, and free from pests is essential for maintaining productivity, protecting employee health, and upholding a company's reputation. Pests pose health risks, can cause structural damage, and can lead to serious legal an...

The Times Features

Tricia Paoluccio designer to the stars

The Case for Nuturing Creativity in the Classroom, and in our Lives I am an actress and an artist who has had the privilege of sharing my work across many countries, touring my ...

Duke of Dural to Get Rooftop Bar as New Owners Invest in Venue Upgrade

The Duke of Dural, in Sydney’s north-west, is set for a major uplift under new ownership, following its acquisition by hospitality group Good Beer Company this week. Led by resp...

Prefab’s Second Life: Why Australia’s Backyard Boom Needs a Circular Makeover

The humble granny flat is being reimagined not just as a fix for housing shortages, but as a cornerstone of circular, factory-built architecture. But are our systems ready to s...

Melbourne’s Burglary Boom: Break-Ins Surge Nearly 25%

Victorian homeowners are being warned to act now, as rising break-ins and falling arrest rates paint a worrying picture for suburban safety. Melbourne residents are facing an ...

Exploring the Curriculum at a Modern Junior School in Melbourne

Key Highlights The curriculum at junior schools emphasises whole-person development, catering to children’s physical, emotional, and intellectual needs. It ensures early year...

Distressed by all the bad news? Here’s how to stay informed but still look after yourself

If you’re feeling like the news is particularly bad at the moment, you’re not alone. But many of us can’t look away – and don’t want to. Engaging with news can help us make ...