The Times Australia
News From Asia

.

Global C-pop Artist Tia Lee (Lee Yu Fen) Announces Global Release of New Song "Goodbye Princess" Today

HONG KONG SAR - Media OutReach - 9 December 2022 - Tia Lee (Lee Yu Fen), a global C-pop singer, film and television actress, and fashion icon, today released the highly-anticipated music video (MV) for her new song "Goodbye Princess" exclusively on YouTube and Weibo.

The song marks another high-water mark in Tia's global rise.

Tia Lee said, "I am very excited for this new chapter of my life and career. This song and music video was based on my personal journey. I believe it is a story that everyone can relate to – especially women, who so often bear the brunt of society's judgment. We all have power inside us, though the world sometimes makes it challenging for us to speak up. I hope that "Goodbye Princess" can be a rallying call for women to embrace their inner strength and support each other in realising their own truth."

Caption
"Goodbye Princess" Single Cover

The Concept and Talent Behind the Creation of "Goodbye Princess"

"Goodbye Princess" is an official farewell note written by Tia Lee to her old self, as she says goodbye to the past and reinvents herself to explore a new world. Themed around female empowerment, the song aims to encourage all women to build a more promising future for themselves.

Notably, it is the first Chinese song produced by Grammy Award winning producer, Swizz Beatz, who has created hits for a long list of music legends including Madonna, Britney Spears, Beyonce, Justin Bieber, Jay-Z and many others.

The MV for the song was produced by Actual Objects, an experimental multi-disciplinary studio based in Los Angeles that has designed unique aesthetics for international brands and artists such as Nike and Travis Scott. Set in a hyper pop fantasy world, the MV, with Cyberpunk style, depicts Tia's metamorphosis from a sheltered highly scrutinized icon into a darker yet braver persona, ready to take on the world.

Tia thanks to the production teams who have presented her in the beautiful creative animations, stills and fashion videography, "This time, I'm back in a hyper-reality form. If the animations were a figment of the past, and the motion images telling of the present, combining the two creates the future. Now, I am excited to take everyone into this futuristic fantasy world, which holds my last farewell to the past as we welcome the future together."

Caption
Futuristic fantasy world in "Goodbye Princess"

The Ingenious "Goodbye Princess" Pre-Release Campaign Sets a New C-pop Record – Accumulated over 100 Million Views Globally within a Month.

Last month, the pre-release campaign for "Goodbye Princess" featured a 6-part animation series that told the story of Tia's journey in the music and entertainment industries, as well as her subsequent reinvention. The ingenious pre-release campaign combining animation, music and fashion videography set an unprecedented C-pop pre-release record of more than 100 million views within a month. The pre-release campaign is on track to become the most successful engagement campaign of all time by a C-pop artiste.

The full series and complementing fashion videography can be watched on Tia's social media channels.

Official press materials:

"GOODBYE PRINCESS" MV:
https://youtu.be/VwxtUuZYsuY

https://weibo.com/1396928042/MiMX0oPdI
"GOODBYE PRINCESS" Single Cover:
https://www.instagram.com/p/Clxu8nWNdOE/

https://www.facebook.com/photo?fbid=696972191796005&set=a.231904644969431(for downloading)
ROLLACOASTER UK Cover:

Caption

https://www.instagram.com/p/ClUA1Swtnyk/

https://www.facebook.com/photo/?fbid=688854202607804&set=a.231904644969431(for downloading)
Vogue Hong Kong「The Voice」Cover:

Caption

https://www.instagram.com/p/Ck7_neKsh_w/

https://www.facebook.com/photo/?fbid=681908259969065&set=pcb.681909583302266 (for downloading)

Tia Lee Official Channels:
Instagram @leeyufen: https://www.instagram.com/leeyufen/
YouTube: https://www.youtube.com/@tialeeofficial/
Facebook: https://www.facebook.com/leeyufentialee/
Weibo: https://weibo.com/u/1396928042/

Hashtag: #TiaLee

The issuer is solely responsible for the content of this announcement.

About Tia Lee | Lee Yu Fen:

Tia Lee (李毓芬), born in Taipei, is a global C-pop singer, film and television actress, and fashion icon. In addition to her acting roles and musical career, Tia appears frequently at major fashion shows. As a fashion icon and trend-setter, Tia has graced the covers of fashion, beauty and lifestyle magazines such as Vogue, Elle, Marie Claire, and shares her beauty and fashion tips through a number of Vogue's social media channels.

Times Magazine

Headless CMS in Digital Twins and 3D Product Experiences

Image by freepik As the metaverse becomes more advanced and accessible, it's clear that multiple sectors will use digital twins and 3D product experiences to visualize, connect, and streamline efforts better. A digital twin is a virtual replica of ...

The Decline of Hyper-Casual: How Mid-Core Mobile Games Took Over in 2025

In recent years, the mobile gaming landscape has undergone a significant transformation, with mid-core mobile games emerging as the dominant force in app stores by 2025. This shift is underpinned by changing user habits and evolving monetization tr...

Understanding ITIL 4 and PRINCE2 Project Management Synergy

Key Highlights ITIL 4 focuses on IT service management, emphasising continual improvement and value creation through modern digital transformation approaches. PRINCE2 project management supports systematic planning and execution of projects wit...

What AI Adoption Means for the Future of Workplace Risk Management

Image by freepik As industrial operations become more complex and fast-paced, the risks faced by workers and employers alike continue to grow. Traditional safety models—reliant on manual oversight, reactive investigations, and standardised checklist...

From Beach Bops to Alpine Anthems: Your Sonos Survival Guide for a Long Weekend Escape

Alright, fellow adventurers and relaxation enthusiasts! So, you've packed your bags, charged your devices, and mentally prepared for that glorious King's Birthday long weekend. But hold on, are you really ready? Because a true long weekend warrior kn...

Effective Commercial Pest Control Solutions for a Safer Workplace

Keeping a workplace clean, safe, and free from pests is essential for maintaining productivity, protecting employee health, and upholding a company's reputation. Pests pose health risks, can cause structural damage, and can lead to serious legal an...

The Times Features

Duke of Dural to Get Rooftop Bar as New Owners Invest in Venue Upgrade

The Duke of Dural, in Sydney’s north-west, is set for a major uplift under new ownership, following its acquisition by hospitality group Good Beer Company this week. Led by resp...

Prefab’s Second Life: Why Australia’s Backyard Boom Needs a Circular Makeover

The humble granny flat is being reimagined not just as a fix for housing shortages, but as a cornerstone of circular, factory-built architecture. But are our systems ready to s...

Melbourne’s Burglary Boom: Break-Ins Surge Nearly 25%

Victorian homeowners are being warned to act now, as rising break-ins and falling arrest rates paint a worrying picture for suburban safety. Melbourne residents are facing an ...

Exploring the Curriculum at a Modern Junior School in Melbourne

Key Highlights The curriculum at junior schools emphasises whole-person development, catering to children’s physical, emotional, and intellectual needs. It ensures early year...

Distressed by all the bad news? Here’s how to stay informed but still look after yourself

If you’re feeling like the news is particularly bad at the moment, you’re not alone. But many of us can’t look away – and don’t want to. Engaging with news can help us make ...

The Role of Your GP in Creating a Chronic Disease Management Plan That Works

Living with a long-term condition, whether that is diabetes, asthma, arthritis or heart disease, means making hundreds of small decisions every day. You plan your diet against m...