The Times Australia
News From Asia

.

Tia Lee’s Animation Series Takes a New Turn Fourth Episode Welcomes the Handsome Prince

HONG KONG SAR - Media OutReach - 24 November 2022 - Tia Lee Yu Fen, Asian fashion icon, C-POP singer, film and television actress, released the fourth part of her "GOODBYE PRINCESS" animation series on 22 November.

With many twists and turns in the story, the latest episode is the most dramatic and romantic one in the series. The viewership figures of the "GOODBYE PRINCESS" animation and motion images MV pre-release campaign series has scaled new heights, with almost 70 million views to date.

In the fourth episode, "Pawn to Queen", Tia continues plunging downwards from the last episode; the puppet princess eventually lands on a chessboard. In this dreamland, she becomes a white pawn. On the other side of the chessboard, the queen reads the newspaper and commands the black chess pieces to attack. The white pawn keeps her calm and evades the attacks with agility, eventually reaching the opposite side of the chessboard. There, she sheds the white pawn uniform to regain her human form. In the background, a castle appears mysteriously as a handsome prince kneels down before her to declare his love for her.

Thematic image echoing content of the fourth animated episode.
Thematic image echoing content of the fourth animated episode.

Displaying Tia's fashion wisdom, "GOODBYE PRINCESS" MV pre-release campaign stylist, Sanshai, Style Director of Vogue Thailand, has hand-picked the Kanapot iconic dusty blue dress, Christian Louboutin heels and Alessandra Rich​ ear-rings for this videographic set.

Today, well-known UK top fashion and culture magazine ROLLACOASTER released a sneak review of the Winter 2022 cover, and announced that Tia Lee will be covering the Winter 2022 global print and digital issues to be released soon, in which Tia will talk about what to expect from Tia's new, globally-focused era. Tia wears Burberry's latest autumn and winter collections, presenting yet another side of Tia to her global fans. Previous ROLLACOASTER covers featured Justin Bieber, John Legend, Alicia Keys and other leading artists.



@leeyufen wears @burberry for @rollacoaster (Rollacoaster Magazine) Winter 2022 global cover
Photography by @studioioo
Words by @ericarana
Editor @ellaxwest
Visual Director @s.e.a.n.k
Executive Producer @babylee82 at @blcreativehouse
Styling by @ksy_0105 & @kimjeesoo.work at @es.consultancy
Hair by @enoclee
Make up by @ongibeauty
Nails by @nail.suji
Set Designer @setset_fromyj
Art Directors @aparna_aji @harry_conor
Production Director @bencrankbencrank
Producer @isabellacoleman_

The "Pawn to Queen" poster, released on 23 November, gave more details on the episode:

  1. When the princess falls in the beginning, she passes by a newspaper with the headline "Otaku Goddess". This appears again in the scene where the queen reads the newspaper.
  1. While fighting on the chessboard, the princess maintains her composure with a familiar look in her eyes. She shows the same determination to chase her dreams as she did in the first 3 episodes.
  1. Adding the handsome prince and his castle, the story builds towards a climax.


The typical fairytale would end here, with the handsome prince and gorgeous princess living happily ever after, but is "GOODBYE PRINCESS" such a straightforward story? Find out in the fifth episode, which will be released tomorrow (25 November)!

The fourth set of motion images and still photography for "Pawn to Queen" was released today together with Vogue Hong Kong, featuring an undaunted Tia on a chessboard, looking at a close to 8-ft plus tall queen with wrapped in newspaper headlines about her.

Episode 5 release schedule:

Animation:
25 November
Animation Poster:
26 November
Motion & still images:
28 November


Official press materials:

"GOODBYE PRINCESS" Animation Episode 4:
https://www.youtube.com/watch?v=7Gxw1FP7rAw

"GOODBYE PRINCESS" Episode 4 Poster:
https://www.instagram.com/p/ClS1aleNFGw/?hl=en

https://www.facebook.com/photo/?fbid=682690586557499&set=a.231904644969431 (for downloading)

"GOODBYE PRINCESS" Episode 4 Still Image:
https://www.instagram.com/p/ClVad-oPLNC/ https://www.facebook.com/photo/?fbid=687955699364321&set=a.231904644969431 (for downloading)

"GOODBYE PRINCESS" Episode 4 Motion Image:
https://youtu.be/Q5yGZ5b2f0Y




ROLLACOASTER UK Cover:


https://www.instagram.com/p/ClUA1Swtnyk/

https://www.facebook.com/photo/?fbid=688854202607804&set=a.231904644969431(for downloading)

Vogue Hong Kong「The Voice」Cover:


https://www.instagram.com/p/Ck7_neKsh_w/

https://www.facebook.com/photo/?fbid=681908259969065&set=pcb.681909583302266 (for downloading)



Tia Lee Official Channels:
Instagram @leeyufen: https://www.instagram.com/leeyufen/
YouTube: https://www.youtube.com/@tialeeofficial/
Facebook: https://www.facebook.com/leeyufentialee/
Weibo: https://weibo.com/u/1396928042/

Hashtag: #TiaLee

The issuer is solely responsible for the content of this announcement.

About Tia Lee:

Tia Lee Yu Fen (李毓芬), born in Taipei, is an Asian C-POP singer, film and television actress, model, and former member of the girl band Dream Girls. In addition to her acting roles and musical career, Tia appears frequently at major fashion shows. As a fashion icon and trend-setter, Tia has graced the covers of fashion, beauty and lifestyle magazines such as Vogue, Elle, Marie Claire, and shares her beauty and fashion tips through a number of Vogue's social media channels.

Times Magazine

DIY Is In: How Aussie Parents Are Redefining Birthday Parties

When planning his daughter’s birthday, Rich opted for a DIY approach, inspired by her love for drawing maps and giving clues. Their weekend tradition of hiding treats at home sparked the idea, and with a pirate ship playground already chosen as t...

When Touchscreens Turn Temperamental: What to Do Before You Panic

When your touchscreen starts acting up, ignoring taps, registering phantom touches, or freezing entirely, it can feel like your entire setup is falling apart. Before you rush to replace the device, it’s worth taking a deep breath and exploring what c...

Why Social Media Marketing Matters for Businesses in Australia

Today social media is a big part of daily life. All over Australia people use Facebook, Instagram, TikTok , LinkedIn and Twitter to stay connected, share updates and find new ideas. For businesses this means a great chance to reach new customers and...

Building an AI-First Culture in Your Company

AI isn't just something to think about anymore - it's becoming part of how we live and work, whether we like it or not. At the office, it definitely helps us move faster. But here's the thing: just using tools like ChatGPT or plugging AI into your wo...

Data Management Isn't Just About Tech—Here’s Why It’s a Human Problem Too

Photo by Kevin Kuby Manuel O. Diaz Jr.We live in a world drowning in data. Every click, swipe, medical scan, and financial transaction generates information, so much that managing it all has become one of the biggest challenges of our digital age. Bu...

Headless CMS in Digital Twins and 3D Product Experiences

Image by freepik As the metaverse becomes more advanced and accessible, it's clear that multiple sectors will use digital twins and 3D product experiences to visualize, connect, and streamline efforts better. A digital twin is a virtual replica of ...

The Times Features

What Makes Certain Rings or Earrings Timeless Versus Trendy?

Timeless rings and earrings are defined by designs that withstand the test of time, quality craftsmanship, and versatility. Trendy pieces, on the other hand, often stand testimony ...

Italian Street Kitchen: A Nation’s Favourite with Expansion News on Horizon

Successful chef brothers, Enrico and Giulio Marchese, weigh in on their day-to-day at Australian foodie favourite, Italian Street Kitchen - with plans for ‘ambitious expansion’ to ...

What to Expect During a Professional Termite Inspection

Keeping a home safe from termites isn't just about peace of mind—it’s a vital investment in the structure of your property. A professional termite inspection is your first line o...

Booty and the Beasts - The Podcast

Cult TV Show Back with Bite as a Riotous New Podcast  The show that scandalised, shocked and entertained audiences across the country, ‘Beauty and the Beast’, has returned in ...

A Guide to Determining the Right Time for a Switchboard Replacement

At the centre of every property’s electrical system is the switchboard – a component that doesn’t get much attention until problems arise. This essential unit directs electrici...

Après Skrew: Peanut Butter Whiskey Turns Australia’s Winter Parties Upside Down

This August, winter in Australia is about to get a lot nuttier. Skrewball Whiskey, the cult U.S. peanut butter whiskey that’s taken the world by storm, is bringing its bold brand o...