The Times Australia
News From Asia

.

Jordan Oral Care Malaysia Survey Reveals That Quality Time Is What Makes Children Smile Most

  • 86% of respondents said that family time makes their children happy
  • Share your child's smile with Jordan and stand a chance to win cash prizes!

PETALING JAYA, MALAYSIA - Media OutReach - 17 October 2022 - With the fast-paced lifestyle that most Malaysians live, many parents' responsibilities may result in missing out on their children's daily precious smiles. Jordan Asia Pacific Sdn Bhd - the brand behind the leading Jordan Kids Universe range designed especially for children - has launched Jordan Can't Smile Without You, a campaign dedicated to helping more parents enhance that special, precious smiley bond with their little ones!


To understand this in detail, Jordan recently surveyed Malaysian parents to find out what their child's smiles meant to them. From this, an exciting finding emerged where, compared to toys or screen time, 86% of the respondents said that family quality time is the number one factor that makes them smile. A healthy smile is undoubtedly one way children develop interpersonal relationships and self-esteem.

"Most parents can be too busy with the inevitable hustle and bustle of life that results in them missing out on some special moments, particularly within the crucial growing-up stage for the little ones. We embarked on the Jordan Can't Smile Without You campaign as a personal and important mission for us. We know that it can be stressful knowing we cannot spend enough quality time with our children. It is the big bright, clean smiles of our children that we always remember and keep close to our heart as they grow older," Jerry Ng, Country Manager for Malaysia, Thailand & Philippines at Jordan Asia Pacific Sdn Bhd, shared.

"Parents will do everything they can to protect the smiles of their little ones. A good, consistent oral routine is a big part of nurturing those invaluable little smiles, and Jordan has made oral hygiene easy, fun and accessible," Jerry added."

Good Oral Hygiene In Children

The survey also found that 97% of respondents use age-appropriate toothbrushes for their children, with 62% of respondents stating they change their children's toothbrushes every three months.

"These are especially encouraging results as it shows that many parents are sufficiently aware of the necessity for proper oral hygiene amongst little ones," Jerry continued. "At Jordan, we always highlight the importance of starting oral hygiene habits and education from a very young age; the early inculcation of these habits results in healthy, strong teeth as children grow up."

Dr Noorhidayah Bt Zainal Aalam, Dental Lecturer, Department of Paediatric Dentistry Orthodontics; Faculty of Dentistry at Universiti Malaya, commented that good oral hygiene habits are crucial in helping children avoid teeth caries. "Caries is essentially caused by dental plaque that grows on mouth surfaces. It consists of bacteria that thrives off mainly sugar and refined carbohydrates, and it can eventually result in tooth cavities if left on tooth surfaces for long enough. Because it is one of the more common diseases worldwide, incorporating early oral hygiene education and consistent brushing habits can help keep caries and cavities at bay. A healthy smile greatly affects social interaction, which is important in how children are seen, felt, and perceived by others. Studies have also shown that children without caries smile more positively and show more teeth when smiling. As parents, we must encourage good oral hygiene habits for our children to have a better quality of life."

The Jordan Kids Universe Steps range consists of 3 key toothbrushes that ensure your little ones' pearly whites are cleaned and protected in the cleanest, most gentle and effective way in three main age groups: Step 1 (0-2 years); Step 2 (3-5 years), and Step 3 (6-9 years). The range also comes with 2 kid-friendly toothpaste, suitable for children from: Step 1 (0-5 years old) and Step 2 (6-12 years old). The toothpastes are formulated with gentle, natural, vegan ingredients to protect tiny teeth, with tested flavors that every child loves and with bright, colorful packaging that's sure to make teeth-brushing time a fun time for all.

All in all, Jordan's Kids Universe Steps range is designed to accompany every child as they grow into different stages of life. With extra soft bristles and comfortable, ergonomic handles, all three brushes are designed to take the best care of your children's milk and permanent teeth - giving them the best, brightest smiles.

Jordan Can't Smile Without You Contest

To also encourage more Malaysian parents to cherish their little ones' special smiles, Jordan is looking to reward 20 parents through their Jordan Can't Smile Without You contest with a special cash prize of RM1,500 each! The contest runs from 15 September 2022 to 31 October 2022 and calls on parents to spend time with their children and capture and share their child's smiley moments!

Participants need to purchase Jordan's Steps toothbrushes with no minimum spend and sign up for the contest on the Jordan Can't Smile Without You microsite at www.jordansmileswithyou.com. Validate entries will also receive a bonus reward with specially designed videos consisting of the uploaded entries and messages within 48 hours of submission.

"We hope this campaign acts as a catalyst for parents to spend more quality time with their children and create happy smiles together in a beautiful and meaningful way. That's what this campaign and the Jordan Kids Universe range is all about - helping children show off their healthy, clean smiles," Jerry concluded.

Jordan is currently running a special promotion* live now on Jordan's official Shopee and Lazada stores – purchase any Jordan products with a minimum spend of RM20, and stand a chance to win an RM2 voucher; while a minimum spend of RM30 will earn you one free canvas bag and a RM2 voucher, while stocks last!

You can also follow Jordan on their social media platforms at @jordanmalaysia.

*Terms and conditions apply
Hashtag: #Jordan #Orkla

About Jordan

Jordan is the Scandinavian leader in the oral care market. As part of the Orkla Company, the brand includes toothbrushes for children and adults, toothpaste, and interdental products, such as dental floss, flosser, dental sticks and interdental brushes. Jordan has been a brand since 1837, making it a 182-year-old trusted brand.

Follow Jordan Malaysia at and on and .

About Orkla

Orkla is the leading branded consumer goods company in Norway. It is a conglomerate operating in the Nordic region, Eastern Europe, Asia and the USA. A brand which started in 1654, with 368 years in history.

Orkla's Branded Consumer Goods business comprises the Orkla Foods, Orkla Confectionery & Snacks, Orkla Care and Orkla Food Ingredients business areas. Orkla also operates under the Orkla Investments business area, consisting of investments in Jotun (42.5% interest) and Hydro Power, real estate and financial assets.

Orkla ASA is listed on the Oslo Stock Exchange, and its head office is in Oslo. As of 31 December 2021, Orkla had 21,400 employees. The Group's turnover in 2021 totalled NOK 50.4 billion with 300 brands. Please visit for the latest news and in-depth information about Orkla and its brands.

Times Magazine

Building an AI-First Culture in Your Company

AI isn't just something to think about anymore - it's becoming part of how we live and work, whether we like it or not. At the office, it definitely helps us move faster. But here's the thing: just using tools like ChatGPT or plugging AI into your wo...

Data Management Isn't Just About Tech—Here’s Why It’s a Human Problem Too

Photo by Kevin Kuby Manuel O. Diaz Jr.We live in a world drowning in data. Every click, swipe, medical scan, and financial transaction generates information, so much that managing it all has become one of the biggest challenges of our digital age. Bu...

Headless CMS in Digital Twins and 3D Product Experiences

Image by freepik As the metaverse becomes more advanced and accessible, it's clear that multiple sectors will use digital twins and 3D product experiences to visualize, connect, and streamline efforts better. A digital twin is a virtual replica of ...

The Decline of Hyper-Casual: How Mid-Core Mobile Games Took Over in 2025

In recent years, the mobile gaming landscape has undergone a significant transformation, with mid-core mobile games emerging as the dominant force in app stores by 2025. This shift is underpinned by changing user habits and evolving monetization tr...

Understanding ITIL 4 and PRINCE2 Project Management Synergy

Key Highlights ITIL 4 focuses on IT service management, emphasising continual improvement and value creation through modern digital transformation approaches. PRINCE2 project management supports systematic planning and execution of projects wit...

What AI Adoption Means for the Future of Workplace Risk Management

Image by freepik As industrial operations become more complex and fast-paced, the risks faced by workers and employers alike continue to grow. Traditional safety models—reliant on manual oversight, reactive investigations, and standardised checklist...

The Times Features

Flipping vs. Holding: Which Investment Strategy Is Right for You?

Are you wondering whether flipping a property or holding onto it is the better investment strategy? The answer isn’t one-size-fits-all. Both strategies have distinct advantages a...

Why Everyone's Talking About Sea Moss - And Should You Try It Too?

Sea moss - a humble marine plant that’s been used for centuries - is making a major comeback in modern wellness circles. And it’s not just a trend. With growing interest from athle...

A Guide to Smarter Real Estate Accounting: What You Might Be Overlooking

Real estate accounting can be a complex terrain, even for experienced investors and property managers. From tracking rental income to managing property expenses, the financial in...

What Is the Dreamtime? Understanding Aboriginal Creation Stories Through Art

Aboriginal culture is built on the deep and important meaning of Dreamtime, which links beliefs and history with the elements that make life. It’s not just myths; the Dreamtime i...

How Short-Term Lenders Offer Long-Lasting Benefits in Australia

In the world of personal and business finance, short-term lenders are often viewed as temporary fixes—quick solutions for urgent cash needs. However, in Australia, short-term len...

Why School Breaks Are the Perfect Time to Build Real Game Skills

School holidays provide uninterrupted time to focus on individual skill development Players often return sharper and more confident after structured break-time training Holid...