The Times Australia
News From Asia

.
Times Media

.

Game-Changing ‘High Value, Low Price’ Gym Go2Fit Makes Aussie Debut

No-frills and fuss-free concept offers memberships from only AUD18.95 per week

QUEENSLAND, AUSTRALIA - Media OutReach - 15 August 2022 - Aussie gym goers and fitness enthusiasts can look forward to a smart new way to train as high value, low price (HVLP) brand Go2Fit makes its Australian debut in the suburb of Sunnybank, Brisbane this October.

Guided by its brand values of Smart, Bold, and Invigorating, Go2Fit, which trades under the GoFit brand in other markets, is poised to change the way people think about budget gyms. With membership prices starting from AUD18.95 per week with no prepay or joining fee, Go2Fit is not just affordably priced, but also very well equipped with a wide range of cardio, strength and Olympic lifting equipment catering to all levels of gym goers – from the new-to-fitness customer to the more serious fitness lover. It keeps membership prices low by using technology as an enabler, self-service approaches, and a low staffing model.


Go2Fit makes its debut Down Under as a result of a licensing agreement between Asia's largest health club operator Evolution Wellness Group (Evolution Wellness), whose portfolio also includes popular gym brand Fitness First, and Urban Active Leisure Pty Ltd.

Jeremy Marmur, Urban Active Founder & Chief Executive Officer said, "Go2Fit fulfills a gap in the market with its on trend, next gen tech approach to fitness that's suitable for all levels of gym goers. I have no doubt that it will change the way the market perceives budget gyms, given its high quality, best in class range of cardio, strength, and weight equipment, high quality virtual workouts, smart fitness mirrors, and fitness assessments."

Access to Go2Fit is gained through an app for increased security, while a self-managed membership system makes it easy for members to purchase add-on services such as a session on the HydroMassage Lounger1, or a personal fitness assessment. Members can also participate in a Signature GoFit workout, SuperCircuitTM2.

Go2Fit will be a part of Urban Active's 'world first' ecosystem of leading global wellness and fitness brands, the first of which will be housed within a 2000m2 site in Sunnybank which will also include a café, member lounge, retail, and social hub. Another Evolution Wellness licensed brand, FIRE Fit – a premium boutique gym concept and the third licensed FIRE Fit location in Australia – will also feature. There is a total of 15 such Urban Active sites in the pipeline that will be owned outright across Australia and the Asia Pacific.

"We considered all of the license and franchise fitness brands available to Australia while putting together the concept for our Urban Active precincts, and were immediately attracted to Evolution Wellness's GoFit and FIRE Fit brands for its unique concepts and fresh takes on fitness. We are looking to Go2Fit as the 'next gen' weights and plates element, while FIRE Fit will offer HIIT, boxing, and indoor cycling classes," Jeremy continued.

Chris Lee, Licensing Director, Evolution Wellness, said, "We're extremely delighted at the recognition of GoFit's no frills concept as a game changer in the HVLP gym category, which effectively removes a barrier for those who cite cost as a reason for not exercising. With GoFit, we've successfully demonstrated that a budget gym brand can still be a modern, high quality space for people to engage in fitness. We're excited to partner with Jeremy and his team at Urban Active to open the first Aussie version of GoFit – Go2Fit – and the opportunity to work alongside them as they scale across Australia and beyond."

Evolution Wellness currently offers competitive global licensing programmes for two of its brands – GoFit, and FIRE Fit – for those looking to venture into the vibrant fitness industry, backed by the expertise and commercial support of Asia's leading health club operator. For more information about Evolution Wellness's global licensing programmes, please contact Chris Lee (chris.lee@evolutionwellness.com) or visit https://bit.ly/IWantaGoFit.

Get Smart. Go. Get started with Go2Fit today. Founding memberships available now.

Notes:

  1. HydroMassage provides an invigorating recovery programme delivered by travelling water jets under a waterproof skin (so the user doesn't get wet) to help alleviate muscle and soft tissue injuries.
  2. SuperCircuit™ is a proprietary GoFit programme, with a mixture of cardio and strength training to give you that full-body burn. Members train in a designated zone for SuperCircuit™ where our equipment selection has been carefully constructed to ensure ease of use, adding to the efficiency the workout.

    Hashtag: #Go2Fit

    About GoFit

    GoFit was created with the intention of making fitness accessible to more people. Guided by its brand values of Smart, Invigorating, and Bold, GoFit aims to provide members with a convenient approach to fitness using technology as an enabler, in line with its brand positioning 'to energise life through easy and affordable fitness.' It offers members a smart new way to train through a no-frills, fuss-free gym experience. Malaysia is home to the pioneer GoFit club, which opened in November 2019. Go2Fit is the Australian variant of GoFit.

    Get smart. Go. Get started with GoFit by visiting or contacting Chris Lee, Licensing Director, Evolution Wellness ().

    About Urban Active
    Urban Active is an amalgamation of fitness-focused partners and people joining forces to create a community that inspires, motivates, and guides all to reach their full fitness and well-being potential. A justice league all-star ensemble who separately are trusted standalone fitness providers; however, in the UA precinct, collectively, they are a force of nature and the leaders of a UA fitness team who supports inclusivity, diversity and the flexibility of choice. Urban Active facilitates different pathways to allow members to choose their own fitness adventure, creating a new standard that answers the call to duty. The focus is on U.

    About Evolution Wellness
    Evolution Wellness was established in 2017 by Navis Capital Partners and Oaktree Capital Management by bringing together two leading fitness brands in Southeast Asia – Celebrity Fitness and Fitness First – to form one of the largest, wholly-owned fitness club networks in the fast-growing Asian region. In just a few years our portfolio now has 7 brands, and our collective expertise spans the spectrum from HVLP fitness clubs to Luxury Wellness Retreats and is scaling globally through brand licensing and management services.

    For more information about Evolution Wellness and our portfolio brands, please visit .

The Times Features

Joykids Australia Presents the Joykids Family Rave: A Weekend Adventure Like No Other

Get ready to kick off the first day of summer and the festive season with an unforgettable family adventure! Joykids Australia is excited to announce the Joykids Family Rave—an...

New study suggests weight loss drugs like Ozempic could help with knee pain. Here’s why there may be a link

The drug semaglutide, commonly known by the brand names Ozempic or Wegovy, was originally developed[1] to help people with type 2 diabetes manage their blood sugar levels. How...

Maintaining Your Pool After a Marble Interior Upgrade

After upgrading your pool with a marble interior, it’s crucial to understand that maintenance is key to preserving its elegance and longevity. You’ll want to regularly skim for d...

Labor using explanatory document to hide true powers of Misinformation Bill

The opinions and commentary of individuals could be deemed misinformation under Labor’s proposed legislation changes, according to James McComish of Victorian Bar. Appearing in...

Hotel Indigo launches limited-edition candle collection inspired by local neighbourhoods across ANZ

Hotel Indigo, part of IHG Hotels & Resorts' luxury and lifestyle portfolio, is releasing a limited-edition candle collection inspired by the unique neighbourhoods its hotel...

Kyndryl ANZ appoints new Head of Strategic Partnerships and Alliances

Former Head of Marketing to lead and grow Kyndryl’s local channel ecosystem and bolster technological capabilities Kyndryl has strengthened its local leadership team with the ...

Times Magazine

Control From Anywhere: Remote Garage Access Made Easy

While carrying groceries, children and an overflowing recycling bin on your way out of the house the possibility of fumbling for your garage door opener is not uncommon, it is true! The classic clicker, to your great disenchantment, can be difficul...

Are Via Keto Apple Gummies worth buying?

Via Keto Apple Gummies are a great way to add a nutritional boost to any diet. These fruity gummies are packed with many health benefits, including weight loss, improved mental health, and stress management. Aside from these, they are a great suppl...

5 Myths about Retirement Village

Retiring from your job doesn't mean the end of your active lifestyle. If you're retiring soon, you can opt for a retirement village where you get to live with people at the same stage of life as you. Retirement villages are for senior citizens s...

Segway-Ninebot Launches e-Motorbike Series

Segway-Ninebot, one of the world's leading manufacturers of micro-mobility solutions, is announcing its new e-Motorbike range with three models coming to Australia. Segway-Ninebot is leading the electric evolution in transportation and innovation...

Online Shopping Experience at Ryft Australia

Welcome to Ryft Australia's online shop! Ryft is a leading Australian retailer offering unbeatable value on the highest quality products. We specialize in providing customers with an extensive range of products for their home and lifestyle needs. O...

The Best Removalists and Storage Solutions for Every Budget

Removalists and storage solutions are professional services designed to help individuals and businesses with their moving and storage needs. Removalists offer a wide range of services, including packing, loading, transporting, and unloading the fur...