Small Business Marketing

The Times


Smart-playing at home: cubes and shapes with magnetic fun

Geomag range of Magicube toys with stimulating shapes and colours to unleash hidden talent through magnetic fun at home!

During the last 18 months for most of adults ‘smart working has become a new way of life.  Smart-playing has always been at the heart of the Geomag toy brand and it’s now time to introduce this concept to kids!  It's common sense that learning by playing is necessary for our children but making it fun can be challenging! Currently unable to play with friends and with screen time most likely to be dominating their daily lives, a variety of developmental skills and their ability to partake in exciting experiments is limited. But with parents spending more time at home too, the new Magicube Shapes magnetic construction toys are a powerful tool to develop those skills together.

From magnetic cubes to magnetic shapes

Magicube is a revolutionary building block system made up of magnetic cubes that attach to each other on all six sides, made entirely from 100% recycled plastics. What started out as the Original Magicube System has now become a whole new world of magnetic building blocks with the new Magicube Shapes line.  This ingenious range features not only the traditional cube building block but three additional shapes; the quarter circle, half sphere, and half cube.

A playing system that grows with your children

By incorporating new shapes, your child's imagination and thinking skills will flourish as this range enables them to invent animals, characters, structures, and even vehicles.

By playing with the individual cubes, even the youngest of children begin to develop their first manual skills and as they grow older, they can build bigger and more complex structures using the pictures on the animal cubes and furthermore as they approach the early years at school they can improve their math & reading skills with the Magicube education sets. 

4 sets in 100% recycled plastic

As always made from 100% recycled plastic, these Magicubes Shapes are available as a 6-piece starter set, a 9-piece animal-themed set, a 13-piece set which also includes wheels and magnetic wheelbases so junior builders can now go as far as building vehicles with real moving wheels. Finally, the bumper world of Magicube Shapes 32-piece shapes set completes the collection.

The Magicube Shapes Animal 9 Piece Set $29.99 Set costs $29.99 from

The Magicube Shapes Recycled Wheels 13 Piece Set costs $39.99 from 

The Magicube Shapes 32 Piece Set costs $84.99 from


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