RED BULL® IS BRINGING BACK ITS MOST POPULAR EDITION 

Red Bull Summer Edition returns with the fruity taste of Blueberry 

Sydney, Australia (29th August 2024) – Summer is arriving early with Red Bull Summer Edition and the return of its most popular flavour – Blueberry. Offering the same wiiings of Red Bull  with the fruity taste of blueberry, the Red Bull Summer Edition Blueberry is back by popular  demand for the first time since 2013. It will be available nationwide on September 1. 

First released as a limited edition in 2013, the irresistibly fruity taste of Red Bull Summer Edition Blueberry quickly made it one of the most popular Editions ever. Now, Aussie fans can  celebrate its return, just in time for summer.  

Red Bull athlete and Australian cricket star, Cameron Green, is gearing up for another big summer of cricket.  

“When you play cricket, you’re always chasing the sun and summer.  

It’s our life and our summer competition schedule is intense,” Green said.  

“This summer, I’m looking forward to hopefully playing and winning a lot of games for Australia, and when I’m not competing, I’ll be at the beach, enjoying the hot sun and hopefully sharing a Red Bull Summer Edition Blueberry with my family and my mates.” 

On the heels of her outstanding performance in Paris, Red Bull athlete & Australian Canoeist,  Jessica Fox, is looking forward to making the most of her first summer as a 3 x gold medalist.

“I’ll be making the most of my time at home this summer, and balancing training with spending  time with friends & doing things that fill my cup,” Fox said. “It’s been such a huge couple of  years building up to the games so I’m looking forward to enjoying this summer a bit more.” 

Fox, who loves to try new Red Bull Editions flavours, is a big fan of the Blueberry. “The Red  Bull Summer Edition Blueberry tastes so refreshingly fruity! I think it will be a big hit,” she said. 

Cracking open an icy cold can of the Red Bull Summer Edition Blueberry reveals a sweet and  refreshing burst of blueberry, with a fun purple colour. Whether it’s sipping a pre-festival  mocktail, playing backyard cricket or taking that road trip, the Red Bull Summer Edition  Blueberry gives the wiiings you need to supercharge your summer.  

The Red Bull Summer Edition and the Red Bull Winter Edition are the seasonal additions to the  Red Bull Editions line of Energy Drinks. Red Bull Editions combine the Wings of Red Bull Energy  Drink with different tastes, offering a refreshing option for every palate and occasion. In  Australia, the Red Bull Editions line also includes the Tropical Edition, Red Edition and Sugarfree  Apricot Edition.  

The Red Bull Summer Edition Blueberry is available nationwide in blue-coloured, 250 ml cans from September 1.

Visit redbull.com to learn more.