how the right smells can encourage shoppers to buy healthier foods
- Written by Megan Phillips, Senior Lecturer (Assistant Professor) in Marketing, Auckland University of Technology

Imagine walking down the aisle of your local grocery store. The scent of mixed herbs catches your attention, mentally transporting you to a kitchen filled with the aroma of your favourite home-cooked meal.
Suddenly, you’re craving hearty minestrone soup or yearning for homemade beef lasagne. In an instant, your plans...
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