eWAY Introduces Click to Pay with Visa and American Express to Improve Online Shopping-PR Newswire APAC

BRISBANE, Australia, Oct. 20, 2020 /PRNewswire/ -- Leading ecommerce payments provider, eWAY, has become one of the first adopters of a new time-saving payment experience called Click to Pay.

Built on the EMV® Secure Remote Commerce (SRC) industry specification, Click to Pay provides a simpler, faster and frictionless online checkout experience for shoppers in Australia and New Zealand.

Click to Pay brings together Visa Checkout and Amex Express Checkout into the one seamless checkout experience, with Mastercard Masterpass coming soon. The solution is designed to mirror the consistent experience in physical stores with one button to accept all cards. 

eWAY merchants can now activate Click to Pay for free through the MYeWAY portal. Once activated by the eWAY merchant, their customers will be able to quickly pay whenever they see the Click to Pay icon.

eWAY Australia and New Zealand Managing Director Mark Healy said, "Click to Pay removes the friction caused by manual card entry, passwords and other hurdles consumers and businesses face in today's digital-first world.

"We believe Click to Pay will result in reduced cart abandonment and more sales with a checkout experience that is intuitively more satisfying and fine tuned for repeat shopping experiences, helping Australian and New Zealand businesses to grow faster.

"With the boom in online purchasing, it's vital that the consumer payment experience is consistent, convenient and secure, which will provide major benefits for merchants, too."

A YouGov survey commissioned by Visa in May 2020^[1] found 37 per cent of Australians had made five or more online purchases in the three months prior, yet more than 40 per cent had given up on an online purchase due to the amount of information required – representing lost sales for Australian businesses.

Mr Healy said that Click to Pay enables one-click buying convenience when shoppers are making purchases online, with the following additional benefits:

• Consistency - With Click to Pay, the checkout experience each time will be familiar.
• Convenience - Once enrolled, the card holder can use the Click to Pay button and quickly checkout with their preferred card, negating the need to key in personal information or passwords every time they shop online.
• Greater security - Clicking to pay combines both dynamic and encrypted data – an enhanced feature for online transactions, which helps reduce the risk of fraud. Helping protect customer data, clicking to pay also reduces the need for merchants to store card information.

Shoppers who previously enrolled in Visa Checkout or Amex Express Checkout are already enabled for Click to Pay.

Shoppers can also choose to enrol either on the Visa or American Express Click to Pay registration pages on their respective websites. Alternatively, shoppers will be prompted to enrol when they make their first click to pay transaction using their Visa or American Express credit, debit or prepaid card details at a participating merchant

American Express, Discover, Mastercard and Visa announced the digital checkout solution based on the EMV® Secure Remote Commerce industry standard in October 2019. In July 2020, the networks announced its global expansion, with Australia and New Zealand among the first markets to adopt click to pay.

For more information, visit: https://www.eway.com.au/click-to-pay/^[1]

Since launching in 1998, eWAY has become a dominant player in the Australian and New Zealand eCommerce payments space.

eWAY seamlessly integrates with hundreds of leading eCommerce shopping cart platforms and a network of custom integration development partners, providing a competitive advantage for any business that wants to grow through accepting digital payments.

The EMV® SRC payment icon, consisting of a pentagon design oriented on its side with a stylized depiction of a fast forward symbol on the right, formed by a continuous line, is a trademark owned by and used with permission of EMVCo, LLC.

eWAY is a leading online payment provider that offers merchants a safe, reliable, and frictionless solution which is a cornerstone to their growth and success. eWAY processes billions of transactions for thousands of merchants each year, powering 1 in every 4 eRetail payments made in Australia. eWAY is a division of Global Payments, a leading worldwide provider of payment technology software solutions.

References

1. ^{^} https://www.eway.com.au/click-to-pay/ (www.eway.com.au)