From cocktails to pampering: Australian based gifting platform PersonallyPicked shares the nation’s biggest lockdown gifting trends

Aussie gifting startup, PersonallyPicked has seen exponential growth over the past year as demand continues to grow for unique and fabulous gift options, with an 80% increase in gifting during the current NSW and VIC lockdown period. PersonallyPicked has also seen a massive 200% increase in Aussies sending gifts to friends and loved ones, ‘just because’. The female founded gift company revealed they’ve even sent out thousands of their favourite gift cards saying: “Sorry things are a bit shit right now”, proving customers didn’t need an occasion to send gifts to loved ones during lockdown.

As the name suggests, PersonallyPicked allows customers to curate the perfect gift for their friend, colleague or loved one, selecting from over 150 incredible gift options - from fabulous to fun they’ve got you covered. For those more indecisive or in need of a little gifting inspo there are ready-made gift boxes for a quick solution. However, PersonallyPicked says that over 95% of their customers choose to build their own personalised gift box - offering a gift that, as the name states, is personally picked for them.

The team have noticed some interesting trends in what Australians are opting to send as gifts over the last few months. Perhaps unsurprisingly, some of the most popular gift items during the current lockdowns have included drinks such as Melbourne Martini cocktails in a jar, Just a Glass Wines and T2 teas, as Aussies enjoy a tipple or two from home - be it toasty and warm or fresh and fruity. 

Additionally, people are spreading the fun, with activity related gifts rising in popularity during lockdown, as many Australians are sending Journey of Something puzzles, quiz games, and cocktail recipe books to keep people entertained at home. It seems we’re also quite keen to pamper friends and family with beauty and wellness products such as the Aunty Honey Heat Packs, Lapcos Face Masks and Huxter Bath Salts in rather high demand. 

 

PersonallyPicked Co-Founder Samantha Lynn commented on the gifting trends: “Customers are sending gifts not for any particular occasion, but just because loved ones were going through difficult times and as a way to re-connect and bring joy. We have also had a huge uplift in corporate clients and businesses organising gifts for their staff who were working hard in lockdown at home, which is really great to see.”

Kezia Hallam, Co-Founder of PersonallyPicked added: “For all the traditional gifts of birthdays, new babies and special occasions, we’re seeing people trying their best to celebrate these life milestones that couldn’t be celebrated in person. In addition, we’ve seen a lot of gifts for couples who had to cancel their weddings, for the second, third or even fourth time.”

Over the last 12 months, PersonallyPicked has seen a 250% increase in sales, with the online gifting trend seeing no sign of slowing down. 

PersonallyPicked offers a range of bright, colourful and unique packaging options that stand out from the crowd. The best part, each gift box is personalised with the recipient's name for the ultimate personalised experience.

For more information or to order your own PersonallyPicked gift box, head to: www.personallypicked.com.au