As the new school year approaches, Officeworks has launched its 2025 Back to School Appeal, dedicated to raising crucial funds to assist thousands of Australian students in need through The Smith Family’s Learning for Life program. Over the course of a 12-year partnership, the Back to School Appeal has positively impacted the lives of more than 60,000 students facing poverty, raising over $9 million for the program with the generous support of Officeworks customers and team members.

With many Australian families increasingly seeking support to navigate the financial challenges of the school year, Officeworks is urging the community to contribute to this year’s appeal. Donations can be made in-store or online from 27 December to 9 February. Every dollar raised directly supports the Learning for Life program, enabling families impacted by poverty to purchase essential school supplies. The program also offers personal guidance and access to additional educational opportunities, helping students stay motivated, engaged, and connected throughout their learning journey.

13-year-old Brooklyn and her mum Breeanne are one family supported on the Learning for Life program and say The Smith Family has eased financial stress and opened news doors for them through the additional learning programs and personal support.

Brooklyn’s mother, Breeanne shared, “Before we started receiving The Smith Family funding, life was tough. I was trying to work out what was more important. Do I put petrol in the car, or do I get food? It’s really hard to prioritise – everything’s important when you’ve got little kids.”

Brooklyn said, “My first year at high school has been really good. One of the things I’m most proud of myself for is I’m a good learner, and I love learning. Having the things that I need to be able to learn is important for my future.”

“I think The Smith Family has taken a lot of stress off my mum and stepdad. It helps us get school uniforms and school shoes, which really helps, and it helps us pay for camp and excursions. I’m going to camp soon, and if I didn’t get to go, I think I would feel really left out.”

The Smith Family’s CEO, Doug Taylor said: “Our enduring partnership with Officeworks and the Back to School Appeal has created opportunities for thousands of young people experiencing disadvantage. Our focus is on helping students to make the most of their education, by providing them with the essentials they need to start the school year, and tailored learning and mentoring support so they can keep up with their peers and stay engaged with their education,” Taylor said.

“Like The Smith Family, Officeworks shares a vision of a world where every child has the chance to create a brighter future for themselves, and break the cycle of poverty, through the power of education.”

Officeworks Managing Director Sarah Hunter said “We believe that every child should have equal access to a quality education, and we’re committed to promoting strong educational outcomes for all Australian students. We’re proud of how Officeworks’ long-term partnership with The Smith Family helps us to make a real impact in students' lives, helping to close the literacy, numeracy and social connection divide for so many young people in Australia.”

The community can donate to the Back to School Appeal in all Officeworks stores or online and help raise vital funds to support children overcome educational inequality caused by poverty by donating. To find out more visit www.officeworks.com.au/campaigns/donate.