The popularity of the Korean 'oegugin' (foreign) influencer is on the rise. But there is a dark side to this pop-nationalism
- Written by: Jin Lee, Research Fellow, Curtin University
The YouTube channel Korean Englishman has over five million subscribers. YouTube/ScreenshotIf you’ve been scrolling through YouTube, TikTok or Instagram it would be no surprise to chance upon calming minimalist aesthetics of Korean cafe decor; pilgrimages to the locations of popular K-dramas; and even the polite decorum of Korean public...
