Should athletes just shut up and play ball? No – society is changing and sport sponsorship must too
- Written by: Ashlee Morgan, Lecturer in Sport Business & Marketing, Edith Cowan University
First Nations people please be advised this article contains mentions of racist comments against First Nations people.
While the International Olympic Committee espouses that sport is about solidarity, fair play and friendship, the commercial investment in sport tells a somewhat different story.
It’s clear the sport industry is big business....
