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The popularity of the Korean 'oegugin' (foreign) influencer is on the rise. But there is a dark side to this pop-nationalism

  • Written by: Jin Lee, Research Fellow, Curtin University
The popularity of the Korean 'oegugin' (foreign) influencer is on the rise. But there is a dark side to this pop-nationalismThe YouTube channel Korean Englishman has over five million subscribers. YouTube/Screenshot

If you’ve been scrolling through YouTube, TikTok or Instagram it would be no surprise to chance upon calming minimalist aesthetics of Korean cafe decor; pilgrimages to the locations of popular K-dramas; and even the polite decorum of Korean public...

Read more: The popularity of the Korean 'oegugin' (foreign) influencer is on the rise. But there is a dark side...

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