Consumers want NZ farmers to comply with regulations -- better monitoring and transparency would help to build trust
- Written by: Pavel Castka, Professor in Operations Management and Sustainability, University of Canterbury
Fiona Goodall/Getty ImagesAssurance systems such as freshwater monitoring are a cornerstone of New Zealand’s agribusiness. They enable compliance with regulations, product safety and international trade.
But these systems face growing challenges. Urban communities demand higher transparency and engagement, and consumers are increasingly...




















