Colleges must choose whether to let athletes wear school gear for paid promotions
- Written by: John Holden, Assistant Professor of Legal Studies, Oklahoma State University
Colleges that let their athletes use their school brand for paid endorsements may appeal more to new recruits. Kevin C. Cox/Getty ImagesJust days after the NCAA changed it rules in June 2021 to let college athletes seek endorsement deals, a college quarterback in the South announced a sponsorship deal with a beverage company.
About the same time,...
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