'Virtual influencers' are here, but should Meta really be setting the ethical ground rules?
- Written by: Tama Leaver, Professor of Internet Studies, Curtin University
lilmiquela/InstagramEarlier this month, Meta announced it is working on a set of ethical guidelines for “virtual influencers” – animated, typically computer-generated, characters designed to attract attention on social media.
When Facebook renamed itself Meta late last year, it heralded a pivot towards the “metaverse”...










