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What we know about online ads in the federal election

  • Written by: Daniel Angus, Professor of Digital Communication, Queensland University of Technology
what we know about online ads in the federal electionGoogle

We’re halfway through the federal election campaign, and by now you’ve probably seen a significant amount of political advertising – much of it online.

Online political advertising is more pervasive than its analogue predecessors, it can cost less (per individual ad), be deployed more rapidly, and can be micro-targeted...

Read more: What we know about online ads in the federal election

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