Google AI
The Times Australia

Times Media Advertising

Facial recognition is on the rise – but the law is lagging a long way behind

  • Written by: Mark Andrejevic, Professor, School of Media, Film, and Journalism, Monash University, Monash University
Facial recognition is on the rise – but the law is lagging a long way behind

Private companies and public authorities are quietly using facial recognition systems around Australia.

Despite the growing use of this controversial technology, there is little in the way of specific regulations and guidelines to govern its use.

Spying on shoppers

We were reminded of this fact recently when consumer advocates at CHOICE revealed[1] that major retailers in Australia are using the technology to identify people claimed to be thieves and troublemakers.

There is no dispute about the goal of reducing harm and theft. But there is also little transparency about how this technology is being used.

CHOICE found that most people have no idea their faces are being scanned and matched to stored images in a database. Nor do they know how these databases are created, how accurate they are, and how secure the data they collect is.

As CHOICE discovered, the notification to customers is inadequate. It comes in the form of small, hard-to-notice signs in some cases. In others, the use of the technology is announced in online notices rarely read by customers.

The companies clearly don’t want to draw attention to their use of the technology or to account for how it is being deployed.

Read more: Bunnings, Kmart and The Good Guys say they use facial recognition for 'loss prevention'. An expert explains what it might mean for you[2]

Police are eager

Something similar is happening with the use of the technology by Australian police. Police in New South Wales, for example, have embarked on a “low-volume” trial[3] of a nationwide face-recognition database. This trial took place despite the fact that the enabling legislation for the national database has not yet been passed.

In South Australia, controversy over Adelaide’s plans to upgrade its CCTV system with face-recognition capability led the city council to vote[4] not to purchase the necessary software. The council has also asked South Australia Police not to use face-recognition technology until legislation is in place to govern its use.

However, SA Police have indicated[5] an interest in using the technology.

In a public statement[6], the police described the technology as a potentially useful tool for criminal investigations. The statement also noted:

There is no legislative restriction on the use of facial recognition technology in South Australia for investigations.

A controversial tool

Adelaide City Council’s call for regulation is a necessary response to the expanding use of automated facial recognition.

This is a powerful technology that promises to fundamentally change our experience of privacy and anonymity. There is already a large gap between the amount of personal information collected about us every day and our own knowledge of how this information is being used, and facial recognition will only make the gap bigger.

Recent events suggest a reluctance on the part of retail outlets and public authorities alike to publicise their use of the technology.

Read more: Large-scale facial recognition is incompatible with a free society[7]

Although it is seen as a potentially useful tool, it can be a controversial one. A world in which remote cameras can identify and track people as they move through public space seems alarmingly Orwellian.

The technology has also been criticised for being invasive and, in some cases, biased[8] and inaccurate. In the US, for example, people have already been wrongly arrested[9] based on matches made by face-recognition systems.

Public pushback

There has also been widespread public opposition to the use of the technology in some cities and states in the US, which have gone so far as to impose bans[10] on its use.

Surveys show the Australian public have concerns[11] about the invasiveness of the technology, but that there is also support for its potential use to increase public safety and security.

Facial-recognition technology isn’t going away. It’s likely to become less expensive and more accurate and powerful in the near future. Instead of implementing it piecemeal, under the radar, we need to directly confront both the potential harms and benefits of the technology, and to provide clear rules for its use.

What would regulations look like?

Last year, then human rights commissioner Ed Santow called for a partial ban[12] on the use of facial-recognition technology. He is now developing model legislation for how it might be regulated in Australia.

Any regulation of the technology will need to consider both the potential benefits of its use and the risks to privacy rights and civic life.

It will also need to consider enforceable standards for its proper use. These could include the right to correct inaccurate information, the need to provide human confirmation for automated forms of identification, and the setting of minimum standards of accuracy.

They could also entail improving public consultation and consent around the use of the technology, and a requirement for the performance of systems to be accountable to an independent authority and to those researching the technology.

As the reach of facial recognition expands, we need more public and parliamentary debate to develop appropriate regulations for governing its use.

Read more: Darwin's 'smart city' project is about surveillance and control[13]

If you’re in Adelaide, there will be a public forum on regulating facial recognition technology at the Town Hall tonight[14] (Monday, June 27). Ed Santow and his colleague Lauren Perry will present their model legislation, and they will be joined in discussion by South Australian parliamentarian Tammy Franks and Law Society of South Australia president Justin Stewart-Rattray.

References

  1. ^ revealed (www.choice.com.au)
  2. ^ Bunnings, Kmart and The Good Guys say they use facial recognition for 'loss prevention'. An expert explains what it might mean for you (theconversation.com)
  3. ^ trial (www.theguardian.com)
  4. ^ vote (www.abc.net.au)
  5. ^ indicated (www.abc.net.au)
  6. ^ statement (www.itnews.com.au)
  7. ^ Large-scale facial recognition is incompatible with a free society (theconversation.com)
  8. ^ biased (www.marketplace.org)
  9. ^ wrongly arrested (www.wired.com)
  10. ^ bans (www.wired.com)
  11. ^ concerns (securitybrief.com.au)
  12. ^ a partial ban (www.itnews.com.au)
  13. ^ Darwin's 'smart city' project is about surveillance and control (theconversation.com)
  14. ^ tonight (www.eventbrite.com.au)

Read more https://theconversation.com/facial-recognition-is-on-the-rise-but-the-law-is-lagging-a-long-way-behind-185510

Times Magazine

VoltX Energy expands into Victoria & ACT to meet surging home battery demand

Leading Australian energy solutions provider VoltX Energy and premier sponsor of the NRL Manly Wa...

Victorian Drivers To Receive 20% Rego Rebate From June 1 In Major Cost-Of-Living Measure

Victorian motorists will begin receiving significant registration savings from June 1 as the Allan...

How Australian Businesses Are Using AI To Cut Costs And Improve Efficiency

Artificial intelligence was once viewed by many small business owners as something futuristic, exp...

Quickest Way of Getting Rid of Your Old Cars in Brisbane?

If you are done searching for a practical solution for quickly getting rid of your old car, this w...

The Human Supplement Craze Has Officially Gone to the Dogs (Literally)

Australians’ appetite for supplements is no longer limited to their own vitamin cabinets. New reta...

AI Guilt: It’s Real — But it is irrational

Artificial intelligence is rapidly becoming one of the most powerful tools ever made available to ...

Australians Are Keeping Their Cars Longer — And It’s Changing The Market

Australia’s car market is undergoing a subtle but important transformation. People are keeping th...

Streaming Fatigue: Australians Overwhelmed By Subscriptions

Streaming was once supposed to simplify entertainment. Instead, many Australians now feel overwhe...

Why Shopping Centres No Longer Feel Exciting

There was a time when going to the shopping centre felt like an event. Families spent entire Satu...

The Times Features

Most Australians think the Budget Just Changed the Rule…

A generation of Australians may be entering the biggest rethink of wealth creation since the rise ...

Remember All-You-Can-Eat Restaurants? Australia Still M…

For many Australians, few dining experiences created more excitement than the words: “All you can ...

Australia’s Changing Family Dynamic: When Adult Childre…

Australia’s housing affordability crisis is no longer simply an economic issue. It is reshaping t...

ASX Movements Since Labor’s Budget: What Investors Are …

Australia’s share market has spent recent weeks digesting the implications of Labor’s federal budg...

QLD Day

On Saturday 6 June, parkrun events across the state will be a sea of maroon, with communities  str...

NAGNATA: ‘FUTURE = FIBRE’ — Movement 21 at AFW 2026 …

Photography by Cesar OcampoOn Day 3 of Australian Fashion Week 2026, the energy at the runway shifte...

Flu Season in Australia: Why Health Authorities Are Tak…

As winter settles across Australia, so too does the annual flu season — a recurring health challen...

Smart Supermarket Shopping: The Money-Saving Hacks Aust…

Australians are becoming smarter supermarket shoppers. Rising grocery prices, higher mortgage rep...

Kmart’s Homewares Revolution: How a Discount Retailer B…

There was a time when many Australians viewed Kmart as the place to buy low-cost basics, school su...