The Times Australia
Small Business News

.
Men's Weekly

.

6 Affordable Ways to Market Your Small Business

  • Written by News Co


In this era of cut-throat competition, no business can survive without marketing. For established brands with deep pockets, investing in marketing isn't much of a big deal. Small businesses, on the other hand, aren't well-endowed to afford large marketing budgets. But that doesn't mean they can't run effective marketing campaigns. With this in mind, here are some inexpensive marketing strategies for small businesses.

1. Build a Social media presence

Social media is one of the most effective marketing tools, given its wide user base. As such, creating a social media account for your business connects you to a broader market of potential customers.

That said, building a social media presence isn't enough to attract customers. It calls for the right social media strategy. The idea is to connect with your prospects in a more personal way without necessarily taking a hard-sell approach. If you get your audience to start trusting you, you will convert them to loyal customers.

2. Start a Business Blog

Starting a business blog is one of the most inexpensive ways of promoting your business. The best thing is that you don't need technical skills to build a blog, thanks to platforms such as WordPress and Wix.

Once you set up your blog, post content that is optimized for search engines.This will improve your business's online visibility, thereby generating leads and increasing revenue potential. Additionally, starting a blog for your business establishes your brand's credibility and authenticity, making it easy for your target market to approach you.

3. Guerilla marketing

Guerilla marketing refers to the use of unconventional marketing strategies to advertise a business. These strategies usually play on the surprise element to capture people's attention as they go about their daily life routine. As such, guerilla marketing is fairly inexpensive since it depends on creativity to be effective.

For instance, you can put up a temporary artwork of your business on a sidewalk. The idea is to increase brand awareness as well as organic and foot traffic. There are many approaches to guerilla marketing, so be sure to experiment with different ideas that require the public to interact with the brand.

The good thing is that you don't require technical skills to hack guerilla marketing, but it does help to have a grasp of some marketing principles. In this regard, you may want to take a marketing course.

4. Partnership Marketing

Partnership marketing is an affordable advertisement method for small businesses to expand their market outreach and increase sales. This strategy involves collaborating with a non-competitive business to promote each other's products or services.

For example, a web designer might partner with a digital marketing agency. In such a case, the marketing agency can refer clients to the web designer if they need professional web designing services. Equally, the web designer can refer clients who need help with content marketing to the marketing agency.

Before partnering with another small business, remember to consider your options carefully. This is because you'll be sharing reputations; and, thus, your partner ought to be aligned with your values.

5. Ask for referrals

Your existing customer base has the power to market your business to other potential prospects. Therefore, it would be best if you didn't shy away from requesting your customers to refer their friends and family to your business. But before that, ensure your products or services are customer-centric. This way, customers won't hesitate to tell others about you.

6. Community involvement

Getting in touch with your local community allows you to build brand awareness without spending much. You also get to network with other business owners and build meaningful relationships. And this should not cost an arm and a leg.

For example, you can sponsor the neighborhood soccer team by buying them sports kits branded with your name. This will allow you to interact more closely with the local community and gain visibility.

No money? No problem

A low budget shouldn't hold you back from marketing your small business. You are limited only by your creativity. So, be sure to use the above cost-effective marketing ideas to kick-start your campaigns.

Property Times

Choosing the Wrong Agent Is the #1 Regret Among Aussie Property Sellers

Selling your home is often one of the largest financial transactions you’ll make, and for many Australians, it’s also one of the most emotional. A new survey of Australian home sellers has revealed that their number one regret is having not selected...

Vietnam's "Gold Coast" Emerges as Extraordinary Investment Frontier and Australian Inspired Way of Life

$2 Billion super-city in Vung Tau set to replicate Australia's Gold Coast success story A culturally metamorphic development aptly named "Gold Coast" is set to reshape Vietnam's southern coast below Ho Chi Minh City, becoming a major investment...

First Home Buyers in Melbourne: 3 Key Statistics Proving Why Home & Land Packages Are Your Best Bet in 2025

Stepping into the Melbourne property market for the first time can feel like navigating a maze without a map. Prices, deposits, and decisions stack up fast. But here’s the good news: home and land packages are helping first home buyers get ahead in...

Off-the-Plan Sales Launched for $22 Million Ultra-Luxury Project ‘Vellora’ Set to Redefine Luxury Living in Brisbane’s St Lucia

A new standard of architectural distinction and elevated living is taking shape in one of Brisbane’s most coveted riverside suburbs, with off-the-plan sales officially launching for Vellora last night at an exclusive buyers’ event at The Powerh...

Food & Dining

International lager claims crown as Australia’s most preferred beer

Launching its inaugural ‘Brand Map of Australia’, Tracksuit reveals Corona as the nation’s most preferred beer  Sydney, Thursday, 29 May 2025 - From iconic mass-produced lagers to innovative craft brews, beer is woven into the fabric of Australi...

Hundreds line up in Sydney to try viral crispy chicken

Pappa Flock’s crispy crunch causes a frenzy in Bondi JunctionBondi Junction officially has chicken fever. Sydneysiders turned out in flocks over the weekend, with queues forming from 5AM - a full seven hours before doors opened - to be among the firs...

Unique Types of Food You'll Get to Try in Australia

The Australian food experience is a combination of Aboriginal traditions, recipes from British colonies, and the tastes of global food trends today. Besides traditional food, Australia offers visitors the chance to try unique food experiences that ...

From Home Kitchen to Coles: Ballarat Food Startup Makes Middle Eastern Cooking Easy

Exotic Bazaar brings regional innovation and migrant entrepreneurship to supermarket shelves A Ballarat-based food startup is celebrating a major milestone after Coles picked up its range of Middle Eastern recipe bases for national distribution. Ex...

Business Times

Launchd Acquires Huume, Strengthening Creative Firepower Across T…

Launchd, a leader in talent, technology and brand partnerships, has announced its acquisition of influencer talent manage...

Experts urge Australian businesses to prioritise cybersecurity

ACT NOW OR PAY MILLIONS LATER: PRIORITISE CYBERSECURITY TO  PREVENT CATASTROPHIC BUSINESS LOSSES  Australia’s leading cyb...

From Idea to Execution: Key Tips for B2B Business Launches

Launching a business-to-business (B2B) enterprise is no small feat. It requires a clear understanding of the market, a robu...

The Times Features

Running Across Australia: What Really Holds the Body Together?

How William Goodge’s 3,800km run reveals the connection between movement, mindset, and mental resilience As a business owner, I’ve come to realise that the biggest wins rarely c...

Telehealth is Transforming Healthcare Services in Australia

It has traditionally not been easy to access timely healthcare in Australia, particularly for people who live in remote areas. Many of them spend hours on the road just to see a...

Launchd Acquires Huume, Strengthening Creative Firepower Across Talent-Led Marketing

Launchd, a leader in talent, technology and brand partnerships, has announced its acquisition of influencer talent management agency Huume from IZEA. The move comes as the medi...

Vietnam's "Gold Coast" Emerges as Extraordinary Investment Frontier and Australian Inspired Way of Life

$2 Billion super-city in Vung Tau set to replicate Australia's Gold Coast success story A culturally metamorphic development aptly named "Gold Coast" is set to reshape Vietna...

Choosing the Wrong Agent Is the #1 Regret Among Aussie Property Sellers

Selling your home is often one of the largest financial transactions you’ll make, and for many Australians, it’s also one of the most emotional. A new survey of Australian home se...

Travel Insurance for Families: What Does it Cover and Why it’s Essential

Planning a family trip is exciting, but unexpected mishaps can turn your dream vacation into a stressful ordeal. That’s where travel insurance comes in—it’s your safety net when ...