Startups: The key to unlocking Australia’s productivity potential
- Written by Chris Kirk, Stone & Chalk CEO
![](/images/00b/Chris_Kirk.jpg)
Australia is in the midst of a productivity crisis. Despite the promise of technological advancement, our nation is lagging behind the global average by a significant margin. While international competitors are thriving, Australia’s economic growth has stalled.
Why? The answer lies in a complex interplay of factors. As Assistant Minister Andrew Leigh has highlighted, declining job-switching rates, a dwindling startup ecosystem, and the dominance of large corporations have contributed to a less competitive landscape.
The crux of the problem is a lack of innovation. Businesses are hesitant to invest in new ideas due to financial constraints and a lack of competitive pressure. This is where technology startups can be a game-changer.
The Tech Council of Australia’s projections are promising: technology startups could generate tens of thousands of jobs and billions in economic value by 2030. These companies have the potential to disrupt industries, create new markets and drive productivity growth.
Supporting our next generation of startups
Australia’s productivity puzzle is complex, but the solutions may lie within its startup ecosystem. At Stone & Chalk, we believe that nurturing our startup ecosystem is essential to Australia’s economic future. Our Future Technology Program, in partnership with KPMG Australia, provides startups with the support they need to thrive. Through mentorship, residency and access to industry experts, we aim to accelerate the growth of innovative companies.
Previous cohorts have explored topic areas including supply chains, space and workforce solutions. We've supported over 15 startups - including Arlula, a pioneering earth observation data management platform; Zondii, which offers real-time smartphone verification for the food and fibre industry; and Crewmojo, an innovative collaborative performance management platform. These success stories underscore the program’s track record in nurturing high-potential startups that are reshaping various sectors of the Australian economy.
Our latest cohort, focused on performance intelligence, includes Heatseeker, Bluesheets, Klaro, Swyvl and Insightech. With a stark 2% decline in productivity since 1995, Australian businesses are under immense pressure to streamline operations and increase efficiency. These startups, selected from a highly competitive pool of 60 applicants, are offering a fresh perspective.
From Heatseeker’s rapid market insights to Bluesheets’ financial automation, these innovative companies are equipping businesses with the tools to make faster, data-driven decisions. Klaro and Insightech are democratising data analysis, empowering more employees to contribute to strategic thinking. Meanwhile, Swyvl is transforming how we interact with spatial data, unlocking new opportunities for growth. Collectively, these startups are not just enhancing efficiency, but are laying the groundwork for a more competitive and prosperous Australian economy.
Their solutions, powered by cutting-edge technologies like AI, IoT, and robotics, have the potential to revolutionise how businesses operate. They are more than just businesses; they are catalysts for change. By empowering them, we are investing in Australia’s future economic prosperity.