LANDMARK Launches ‘Destination CENTRAL’: A District-Wide Invitation to Explore the Dynamism, Luxury, and Soul of Central
Guided by the Central Passport, LANDMARK invites visitors to experience Central anew— from Louis Vuitton’s global spectacle to cultural, dining and seasonal celebrations.
HONG KONG SAR – Media OutReach Newswire – 9 October 2026 – LANDMARK today unveils Destination CENTRAL, inviting local residents and international visitors to rediscover the many sides of Central through the collectible Central Passport.The programme celebrates the district's long-standing role as Hong Kong's gateway for arrival, exchange and discovery. Inspired by the spirit of travel, Destination CENTRAL connects experiences across Central, bringing together travel-inspired activations in partnership with Hong Kong Tramways and Asia Miles; district-wide dining privileges; a global spectacle by Louis Vuitton; and THE CHATER, an exclusive dining concept presented by LANDMARK.
Your Passport to Central
Created by LANDMARK, the luggage-inspired Central Passport is a collectible guide bringing together experiences both within LANDMARK and across the wider district into a seamless journey. Inside, a curated map is paired with personal stories and recommendations from people who know Central closely—from tram motormen, singers and public figures to athletes, celebrated chefs and bar founders—inviting visitors to uncover the area's hidden character.
Available from collection points across the district, the Central Passport can be personalised with stamps from eight designated locations. Visitors who collect any three stamps can visit the Destination CENTRAL Redemption Counter on 2/F, LANDMARK ATRIUM to enter a lucky draw and unlock a surprise gift. Lucky winners stand a chance to receive up to 66,000 Asia Miles—equivalent to a round-trip business-class flight to Japan—alongside photobooth experiences, limited-edition keepsakes and dining vouchers. The Central Passport also includes exclusive dining privileges from more than 40 participating partners, including Lan Kwai Fong and The Murray.
Louis Vuitton at LANDMARK
Following iconic presentations on the Champs-Élysées in Paris, 57th Street in New York and 'The Louis' in Shanghai, Louis Vuitton brings the latest chapter of its global series to Hong Kong. Unveiling soon, the Maison will present a monumental mega-art installation at LANDMARK, reimagining its enduring "Spirit of Travel". Complemented by the pop-up store currently at LANDMARK ATRIUM and the upcoming dedicated Basement Brand Exhibition , the experience offers a captivating glimpse into the world of Louis Vuitton—setting the stage for the highly anticipated Louis Vuitton Maison at LANDMARK.
Transit Through Central's Changing Landscape
The travel narrative continues with the LANDMARK Tram Station and Heritage Route, created in partnership with Hong Kong Tramways. Together, they offer an interactive look at Central's transport heritage and evolving urban landscape—from its early harbourfront and trading past to today's connected city centre. The LANDMARK Tram Station recreates one of the city's first-generation trams, fitted with authentic archive pieces from Hong Kong Tramways, including a traditional ticket punch, a coin box, driving console and "Dick, Kerr" controller.
A First Class Stop for Dining and Views
Taking the travel theme into hospitality, LANDMARK presents THE CHATER, an exclusive dining concept opening on 6 October, featuring an all-day menu curated by Mandarin Oriental, Hong Kong. Inspired by the elegance and anticipation of a grand station lounge, the new venue brings together Hong Kong and international flavours, with highlights including bubble tea and gourmet quick bites, alongside Pierre Hermé macarons and gelato set to be launched later in the season. The experience will extend to Platform 1889 on 3/F, a first-class railway carriage-inspired feature within THE CHATER's terrace. Named for the year Sir Paul Chater co-founded Hongkong Land, Platform 1889 pays tribute to a defining moment in Central's history while offering a prime view of Louis Vuitton's monumental mega-art installation and the Central skyline.
Halloween Takes Over Central
From 17 to 31 October, Hongkong Land, supported by the Hong Kong Tourism Board and district partners, presents Halloween in Central—a heritage-led celebration that transforms Central's iconic streetscape into a citywide Halloween playground.
At Statue Square Gardens, South, four large-scale installations set a striking scene: I Am Watching You, a giant eyeball rising over the fountain; The Awakening, a monumental gateway; the photo-ready Coffin Throne; and The Jail, a haunted reimagining of the pavilion.
On Chater Road, the programme begins with Boo-st Your Mood – Pickleball Day in partnership with Pick & Match on 17 October, a wellness-focused afternoon of active fun. This is followed by OPEN by HE.R – Halloween in Central Kick-Off Party on 18 October, bringing live music and high-energy celebrations to the street. Monster Mash Fest – Family Day arrives on 24 October with costumes, face painting, themed bouncy-castle sessions, performances and Halloween treats, before Halloween Day Unleashed closes the programme on 31 October, featuring cosplay, roving characters, themed performances and late-night festivities. Full details are available at https://www.halloweenincentral.com/
"As a key stakeholder deeply rooted in Central, Hongkong Land is delighted to bring Destination CENTRAL to life alongside our district partners, inviting the public to discover the extraordinary charm of Central anew," said Olivia Luk, General Manager, Marketing, Hong Kong Central, Hongkong Land Limited. "Together with a rich programme of dining privileges and seasonal celebrations, we hope everyone—from daily office workers and local residents to visitors—can shape their own memorable story of Central."
Exclusive Rewards and Privileges
Destination CENTRAL brings added benefits to every qualifying LANDMARK visit with HSBC-exclusive offers for BESPOKE members. From 28 September to 18 November 2026, eligible BESPOKE members paying with an HSBC Privé Mastercard® or HSBC Premier Mastercard® can receive up to HK$3,000 in BESPOKE Bonus Reward Vouchers, up to 135,000 Bonus BESPOKE Points, and Complimentary Beverage Passes to Platform 1889 at THE CHATER upon registration of cumulative same-day eligible spending.
Terms and conditions apply. For full programme and promotional details, including specific Central Passport mechanisms, please visit https://destinationcentral.hk.
@landmarkhk #LANDMARKHK #DestinationCENTRAL
APPENDIX
Please visit the Destination CENTRAL website at https://destinationcentral.hk for the latest programme details, terms and conditions.
Central Passport Collection & Reward Details (28 September – 18 November 2026)
| Collection Points | Stamp Station Checkpoints |
Over 20 Collection Points across Central, including:
| Eight Designated Checkpoints Across Central
|
Other Destination CENTRAL Activities At A Glance
| Experiences & Highlights | Dates | Locations |
| Inside LANDMARK | ||
| Destination CENTRAL Redemption Counter | 28 September 2026 – 28 February 2027 | 2/F LANDMARK ATRIUM |
| The LANDMARK Tram Station & The Heritage Route | 28 September 2026 – 18 November 2026 | West Bridge, 2/F LANDMARK ATRIUM |
| Destination CENTRAL Photo Booth | 28 September 2026 – 28 February 2027 | 3/F Edinburgh Tower |
| THE CHATER | From 6 October onwards | 2/F LANDMARK CHATER |
| Platform 1889 | Late October | 2/F LANDMARK CHATER |
| Louis Vuitton At LANDMARK | ||
| Louis Vuitton Pop-up Store | 11 September - 29 October | G/F LANDMARK ATRIUM |
| Louis Vuitton Mega Art Installation | Late October | G/F LANDMARK ATRIUM |
| Louis Vuitton Basement Exhibition | Late October | B/F LANDMARK ATRIUM |
| Halloween In Central | ||
| Central Halloween Takeover | 17 October – 31 October | Statue Square Gardens, South |
| Boo-st Your Mood – Pickleball Day | 17 October 2:00pm – 6:00pm | Chater Road |
| OPEN By HE.R – Halloween In Central Kick-off Party | 18 October 3:00pm – 10:00pm | Chater Road |
| Monster Mash Fest – Family Day | 24 October 12:00pm – 9:00pm | Chater Road |
| Halloween Night Unleashed | 31 October – 1 November 2:00pm – 1:00am | Chater Road |
Destination CENTRAL Redemption Gifts
- 66,000 Asia Miles—equivalent to one Cathay Pacific Business Class round-trip ticket to Japan*
- 26,000 Asia Miles—equivalent to one Cathay Pacific Economy Class round-trip ticket to Japan*
- Destination CENTRAL Tram Plush Charm
- Destination CENTRAL Magnet
- Destination CENTRAL Photobooth Experience
- Destination CENTRAL Mini Camera
- Ami Signature Beef Sando
- BaseHall HK$50 Gift Certificate
- THE CHATER HK$50 Gift Certificate
*Based on Cathay Flight Awards – Standard Awards as of 1 September 2026. Terms and conditions apply.
Hashtag: #LANDMARKHK
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About LANDMARK
LANDMARK represents the epitome of top-tier luxury shopping and lifestyle experiences. Drawing from a rich heritage which began in 1904 – LANDMARK today is the luxury shopping destination of Hongkong Land's Central portfolio including 4 iconic connected buildings, LANDMARK ATRIUM, LANDMARK ALEXANDRA, LANDMARK CHATER and LANDMARK PRINCE'S. LANDMARK offers approximately 208 of the finest stores and restaurants, all seamlessly linked by pedestrian bridges. From high fashion and accessories to watches and jewellery, from luxury living to beauty and grooming, from international cuisine to authentic gourmet dining, LANDMARK brings the ultimate shopping experience to the discerning customer.
About Hongkong Land
Hongkong Land is a major listed property investment, management and development group. The Group focuses on developing, owning and managing ultra-premium mixed-use real estate in Asian gateway cities, featuring Grade A office, luxury retail, residential and hospitality products. Its mixed-use real estate footprint spans more than 850,000 sq. m., with flagship projects in Hong Kong, Singapore and Shanghai. Its properties hold industry leading green building certifications and attract the world's foremost companies and luxury brands. The Group's Hong Kong Central portfolio represents some 450,000 sq. m. of prime property. The Group has a further 165,000 sq. m. of prestigious office space in Singapore mainly held through joint ventures and five retail centres on the Chinese mainland, including a luxury retail centre at Wangfujing in Beijing. In Shanghai, the Group owns a 43% interest in a 1.1 million sq. m. mixed-use project in West Bund, which is due to be completed in 2028. Hongkong Land Holdings Limited is incorporated in Bermuda and has a primary listing on the London Stock Exchange, with secondary listings in Bermuda and Singapore. Hongkong Land is a member of the Jardine Matheson Group.
