The Times Australia
Mirvac Harbourside
News From Asia

.

White Paper on "Hainan Tourism and Culture Brand Image Development and International Communication Strategies" Released

HAIKOU, CHINA – Media OutReach Newswire – 28 November 2024 - Department of Tourism, Culture, Radio, Television and Sports of Hainan Province, in collaboration with the News and Information Centre of Xinhua News Agency, recently unveiled a White Paper on "Hainan Tourism and Culture Brand Image Development and International Communication Strategies", providing a multidimensional analysis of Hainan's tourism and cultural brand image.



Screenshot of some tourism data from the white paper
Screenshot of some tourism data from the white paper

Inbound tourism serves as a critical indicator of the international competitiveness of a country or a region's tourism industry. It is also a symbol of leading global tourism destinations, and a crucial window to present brand identity and drive cultural exchange of the destination. The white paper consists of 5 key sections and 22 chapters, covering topics such as: "Macro Background of Inbound Tourism in Hainan Province", "Analysis of the Current Situation of Inbound Tourism in China and Hainan Province", "Challenges Facing Hainan's Inbound Tourism", "The 'Digital Twin' Tourism Experience Model", and "Countermeasures and Recommendations". It systematically examines factors influencing Hainan's inbound tourism and compares its uniqueness and similarities with both domestic and international competitors. It also offers forward-looking, targeted, and actionable solutions in areas such as brand image development, international communication strategies, visitor experience enhancement, and tourism management systems.

The research process spanned nearly a year, and the team employed diverse methodologies including industry-wide field surveys, domestic and international questionnaire analyses, in-depth interviews, and participatory observation, while taking into consideration of the current trends of Hainan and its boutique tourist destinations, creating and analysing a multi-dimensional picture of "Hainan Tourism and Culture Brand Image Development and International Communication Strategies". The white paper adopts an advanced theoretical framework centered on an "emotional cognition-behavioral decision-making" model to analyse tourists' experience, offering a novel and systematic perspective to understand the whole tourism process in the context of the digital era.

It also addresses the macro trends driven by the rise of "Generation Z" consumers and the structural transformation of the tourism industry, and thoroughly explore the transformation of the entire tourism and culture industry of Hainan Province. In terms of narrative strategy, the white paper innovatively introduces the "digital twin" model to offer an in-depth exploration of traveller behaviour and preferences, opening a new horizon for Hainan to develop its tourism and culture industry in an innovative way.

The issuer is solely responsible for the content of this announcement.

Mirvac Harbourside

Times Magazine

Building a Strong Online Presence with Katoomba Web Design

Katoomba web design is more than just creating a website that looks good—it’s about building an onli...

September Sunset Polo

International Polo Tour To Bridge Historic Sport, Life-Changing Philanthropy, and Breath-Taking Beau...

5 Ways Microsoft Fabric Simplifies Your Data Analytics Workflow

In today's data-driven world, businesses are constantly seeking ways to streamline their data anal...

7 Questions to Ask Before You Sign IT Support Companies in Sydney

Choosing an IT partner can feel like buying an insurance policy you hope you never need. The right c...

Choosing the Right Legal Aid Lawyer in Sutherland Shire: Key Considerations

Legal aid services play an essential role in ensuring access to justice for all. For people in t...

Watercolor vs. Oil vs. Digital: Which Medium Fits Your Pet's Personality?

When it comes to immortalizing your pet’s unique personality in art, choosing the right medium is ...

The Times Features

Do kids really need vitamin supplements?

Walk down the health aisle of any supermarket and you’ll see shelves lined with brightly packa...

Why is it so shameful to have missing or damaged teeth?

When your teeth and gums are in good condition, you might not even notice their impact on your...

Australian travellers at risk of ATM fee rip-offs according to new data from Wise

Wise, the global technology company building the smartest way to spend and manage money internat...

Does ‘fasted’ cardio help you lose weight? Here’s the science

Every few years, the concept of fasted exercise training pops up all over social media. Faste...

How Music and Culture Are Shaping Family Road Trips in Australia

School holiday season is here, and Aussies aren’t just hitting the road - they’re following the musi...

The Role of Spinal Physiotherapy in Recovery and Long-Term Wellbeing

Back pain and spinal conditions are among the most common reasons people seek medical support, oft...

Italian Lamb Ragu Recipe: The Best Ragù di Agnello for Pasta

Ciao! It’s Friday night, and the weekend is calling for a little Italian magic. What’s better than t...

It’s OK to use paracetamol in pregnancy. Here’s what the science says about the link with autism

United States President Donald Trump has urged pregnant women[1] to avoid paracetamol except in ...

How much money do you need to be happy? Here’s what the research says

Over the next decade, Elon Musk could become the world’s first trillionaire[1]. The Tesla board ...