The Times Australia
News From Asia

.

Only 2 hours from Tokyo! Come meet the Niigata Limited Edition Hello Kitty! The Hello Kitty × Hello Niigata Campaign has Begun!

A special gift with the world-famous Hello Kitty

NIIGATA, JAPAN - Media OutReach Newswire - 15 November 2024 - From October 27th, 2024 through February 28th, 2025, major tourist areas within Niigata Prefecture are running a social media campaign to give away items with Hello Kitty, the cat loved around the world.

The campaign features a Hello Kitty that can only be found in Niigata.

Left: Niigata Limited Edition Hello Kitty, Right: Sample photo panel
Left: Niigata Limited Edition Hello Kitty, Right: Sample photo panel

■ Hello Kitty, Loved in the USA and Around the World!
People in the USA and around the world adore Hello Kitty, that famous cat from Japan. The USA alone has many Hello Kitty fans, including Lady Gaga.

■ Niigata is close to Tokyo and offers a wealth of fun winter activities!
It takes about two hours to reach Niigata from Tokyo. In addition to skiing in one of the world's few heavy snowfall areas, as a major rice production region Niigata offers sake, gourmet food, and many interesting things to do.

■ Take a photo with the Niigata Limited Edition Hello Kitty! A New Campaign to Heighten Vacation Fun
During this campaign, three regions in Niigata Prefecture (Niigata City, Yuzawa, Joetsu-myoko) will install photo panels with a Hello Kitty designed specifically for Niigata. Visitors can take photographs with these panels and then upload photographs to social media with the hashtag #helloniigata to receive a free gift.

Based on the concept of "Hello Kitty's Invites You to Enjoy a Mystical Winter", the panel shows Hello Kitty in a snow-colored dress capped with a ribbon and crown embedded with Niigata's famous jade. Come meet a Hello Kitty that can only be found in Niigata!

* Official campaign website: https://helloniigata.com/
* Videos of the campaign launch event: https://youtu.be/R8zlR_HueAs
Hashtag: #hellokittyxhelloniigata

The issuer is solely responsible for the content of this announcement.

Times Magazine

Headless CMS in Digital Twins and 3D Product Experiences

Image by freepik As the metaverse becomes more advanced and accessible, it's clear that multiple sectors will use digital twins and 3D product experiences to visualize, connect, and streamline efforts better. A digital twin is a virtual replica of ...

The Decline of Hyper-Casual: How Mid-Core Mobile Games Took Over in 2025

In recent years, the mobile gaming landscape has undergone a significant transformation, with mid-core mobile games emerging as the dominant force in app stores by 2025. This shift is underpinned by changing user habits and evolving monetization tr...

Understanding ITIL 4 and PRINCE2 Project Management Synergy

Key Highlights ITIL 4 focuses on IT service management, emphasising continual improvement and value creation through modern digital transformation approaches. PRINCE2 project management supports systematic planning and execution of projects wit...

What AI Adoption Means for the Future of Workplace Risk Management

Image by freepik As industrial operations become more complex and fast-paced, the risks faced by workers and employers alike continue to grow. Traditional safety models—reliant on manual oversight, reactive investigations, and standardised checklist...

From Beach Bops to Alpine Anthems: Your Sonos Survival Guide for a Long Weekend Escape

Alright, fellow adventurers and relaxation enthusiasts! So, you've packed your bags, charged your devices, and mentally prepared for that glorious King's Birthday long weekend. But hold on, are you really ready? Because a true long weekend warrior kn...

Effective Commercial Pest Control Solutions for a Safer Workplace

Keeping a workplace clean, safe, and free from pests is essential for maintaining productivity, protecting employee health, and upholding a company's reputation. Pests pose health risks, can cause structural damage, and can lead to serious legal an...

The Times Features

Tricia Paoluccio designer to the stars

The Case for Nuturing Creativity in the Classroom, and in our Lives I am an actress and an artist who has had the privilege of sharing my work across many countries, touring my ...

Duke of Dural to Get Rooftop Bar as New Owners Invest in Venue Upgrade

The Duke of Dural, in Sydney’s north-west, is set for a major uplift under new ownership, following its acquisition by hospitality group Good Beer Company this week. Led by resp...

Prefab’s Second Life: Why Australia’s Backyard Boom Needs a Circular Makeover

The humble granny flat is being reimagined not just as a fix for housing shortages, but as a cornerstone of circular, factory-built architecture. But are our systems ready to s...

Melbourne’s Burglary Boom: Break-Ins Surge Nearly 25%

Victorian homeowners are being warned to act now, as rising break-ins and falling arrest rates paint a worrying picture for suburban safety. Melbourne residents are facing an ...

Exploring the Curriculum at a Modern Junior School in Melbourne

Key Highlights The curriculum at junior schools emphasises whole-person development, catering to children’s physical, emotional, and intellectual needs. It ensures early year...

Distressed by all the bad news? Here’s how to stay informed but still look after yourself

If you’re feeling like the news is particularly bad at the moment, you’re not alone. But many of us can’t look away – and don’t want to. Engaging with news can help us make ...