The Times Australia
News From Asia

.

Trend Micro Protects Consumers in the Age of the AI PC

Series of solutions and initiatives to be released throughout 2024

HONG KONG SAR - Media OutReach Newswire - 23 May 2024 - Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global cybersecurity leader, today unveiled its plans for protecting consumers as they increasingly adopt generative AI applications alongside the expected growth in adoption of AI PCs.

Designed to address the unique opportunities and risks posed by AI, Trend's strategy helps consumers embrace the use of generative AI applications safely to lower their risk of being harmed by the use and abuse of AI. In addition, Trend Micro has, and will continue, to innovate using AI in its own cybersecurity solutions and services for greater security effectiveness and efficiencies.

While AI presents great promises to consumers, it has also afforded cybercriminals the opportunity to more effectively perpetrate scams and fraud in the form of tactics such as harder to detect phishing emails or deepfake videos. In a recent study conducted by Trend, nearly 72% of respondents expressed excitement about AI's potential to enhance task quality and uncover new opportunities, but almost 65% said they worry about AI's role in spreading misinformation while 58% are concerned about AI's misuse of their images and likeness. Beyond these potential abuses of AI, there are other possible vulnerabilities to AI applications themselves that, without protection, may result in consumers unknowingly being misdirected or unintentionally exposing their private data.

Eva Chen, Co-Founder and CEO at Trend: "Generative AI represents an infrastructure shift that requires us to use our long history of understanding digital threats to develop innovative solutions and meet the moment. Our goal is to ensure every user, from individual consumers to the largest organizations in the world, can harness the full potential of AI and AI PCs securely and confidently."

The arrival of AI PCs also represents another shift in how consumers will use AI applications in the future, thanks to the neural processing units (NPUs) that power them. IDC predicts AI PCs will make up nearly 60% of all PC shipments worldwide by 2027, growing from 50 million units in 2024 to more than 167 million in 2027.* With an AI PC, consumers will now be able to use AI applications locally on their devices, promising better speed and privacy than having to access or send data to be processed in the cloud. This additional computing power also presents the opportunity for Trend to deliver some of its cloud AI capabilities on device and introduce new capabilities that take advantage of the efficiency and data privacy benefits that AI PCs offer.

Trend will be delivering solutions for consumers in the second half of 2024 that are designed to protect AI, protect users from AI abuses, and leverage AI in both existing and new products and services including:

  • AI Application Protection: Protection capabilities against tampering with AI applications, contaminating the AI application with malicious input, and preventing AI applications from inadvertently or maliciously accessing sensitive data.
  • Malicious AI Content Protection: Solutions that protect consumers from malicious AI-generated or AI-altered content.
  • NPU-powered Cybersecurity Capabilities: Solutions designed for AI PCs that leverage the additional compute power.

As a sign of the significance of AI threats, MITRE has introduced its ATLAS matrix which assesses the risks associated with AI assets. The MITRE Adversarial Threat Landscape for Artificial-Intelligence Systems https://atlas.mitre.org/matrices/ATLAS. Trend is mapping its capabilities to this matrix where applicable for consumer use cases.

* "IDC Forecasts Artificial Intelligence PCs to Account for Nearly 60% of All PC Shipments by 2027," IDC, February 7, 2024.

Certain statements included in this press release that are not historical facts are forward-looking statements. Forward-looking statements are sometimes accompanied by words such as "believe," "may," "will," "estimate," "continue," "anticipate," "intend," "expect," "should," "would," "plan," "predict," "potential," "seem," "seek," "future," "outlook" and similar expressions that predict or indicate future events or trends or that are not statements of historical matters. These forward-looking statements include, but are not limited to, statements concerning Trend's AI related consumer solutions. These statements are based on our current expectations and beliefs and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. Although we believe that the expectations reflected in our forward-looking statements are reasonable, we do not know whether our expectations will prove correct. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof, even if subsequently made available by us on our website or otherwise. We do not undertake any obligation to update, amend or clarify these forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws.

Hashtag: #trendmicro #maximumsecurity #pc-cilline #cybersecurity





The issuer is solely responsible for the content of this announcement.

Trend Micro

Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, Trend Micro's cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, the platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. With 7,000 employees across 65 countries, Trend Micro enables organizations to simplify and secure their connected world.

Times Magazine

The Decline of Hyper-Casual: How Mid-Core Mobile Games Took Over in 2025

In recent years, the mobile gaming landscape has undergone a significant transformation, with mid-core mobile games emerging as the dominant force in app stores by 2025. This shift is underpinned by changing user habits and evolving monetization tr...

Understanding ITIL 4 and PRINCE2 Project Management Synergy

Key Highlights ITIL 4 focuses on IT service management, emphasising continual improvement and value creation through modern digital transformation approaches. PRINCE2 project management supports systematic planning and execution of projects wit...

What AI Adoption Means for the Future of Workplace Risk Management

Image by freepik As industrial operations become more complex and fast-paced, the risks faced by workers and employers alike continue to grow. Traditional safety models—reliant on manual oversight, reactive investigations, and standardised checklist...

From Beach Bops to Alpine Anthems: Your Sonos Survival Guide for a Long Weekend Escape

Alright, fellow adventurers and relaxation enthusiasts! So, you've packed your bags, charged your devices, and mentally prepared for that glorious King's Birthday long weekend. But hold on, are you really ready? Because a true long weekend warrior kn...

Effective Commercial Pest Control Solutions for a Safer Workplace

Keeping a workplace clean, safe, and free from pests is essential for maintaining productivity, protecting employee health, and upholding a company's reputation. Pests pose health risks, can cause structural damage, and can lead to serious legal an...

The Science Behind Reverse Osmosis and Why It Matters

What is reverse osmosis? Reverse osmosis (RO) is a water purification process that removes contaminants by forcing water through a semi-permeable membrane. This membrane allows only water molecules to pass through while blocking impurities such as...

The Times Features

The Role of Your GP in Creating a Chronic Disease Management Plan That Works

Living with a long-term condition, whether that is diabetes, asthma, arthritis or heart disease, means making hundreds of small decisions every day. You plan your diet against m...

Troubleshooting Flickering Lights: A Comprehensive Guide for Homeowners

Image by rawpixel.com on Freepik Effectively addressing flickering lights in your home is more than just a matter of convenience; it's a pivotal aspect of both home safety and en...

My shins hurt after running. Could it be shin splints?

If you’ve started running for the first time, started again after a break, or your workout is more intense, you might have felt it. A dull, nagging ache down your shins after...

Metal Roof Replacement Cost Per Square Metre in 2025: A Comprehensive Guide for Australian Homeowners

In recent years, the trend of installing metal roofs has surged across Australia. With their reputation for being both robust and visually appealing, it's easy to understand thei...

Why You’re Always Adjusting Your Bra — and What to Do Instead

Image by freepik It starts with a gentle tug, then a subtle shift, and before you know it, you're adjusting your bra again — in the middle of work, at dinner, even on the couch. I...

How to Tell If Your Eyes Are Working Harder Than They Should Be

Image by freepik Most of us take our vision for granted—until it starts to let us down. Whether it's squinting at your phone, rubbing your eyes at the end of the day, or feeling ...