The Times Australia
News From Asia

.

HeeSay Launched 'LivelyLaugh' Campaign to Celebrate Songkran 2024, driving New Interactive Trends among LGBTQ+ People

MANILA, PHILIPPINES - Media OutReach Newswire - 16 April 2024 - HeeSay, the LGBTQ+ online community, launched an eye-grabbing 'LivelyLaugh' campaign to celebrate Thailand's annual water-splashing festival, Songkran.

In HeeSay's offline booth set up during GCircuit, Asia's largest gay-focused Songkran event, participants are encouraged to capture their laughter via instant cameras and post the photos on the bulletin board.



According to the Market Head of HeeSay Thailand, this 'laughter-collecting' event has garnered the attention of over 1,000 audiences every day. By April 15, about 4,500 people have attended this activity on the spot.

"Under the 'LivelyLaugh' campaign, we look to enhance the connection among LGBTQ+ people and encourage them to showcase and express themselves more bravely. This event not only tallies with Thailand's well-known title as 'the Land of Smiles', but also fits what HeeSay's slogan 'Live, Love and Laugh Together' has been delivering." the Market Head of HeeSay Thailand added.

It's noteworthy that HeeSay, as the only LGBTQ+ social app partner of GCircuit, also rolled out some other signature events during these days. Among them, the '360 Picture Booth' captivated a bunch of audiences by offering them more immersive video-shooting experiences in a dynamic 360-degree view; participants stood on the platform as the camera rotated 360 degrees around them, and they could pose and laugh in any way they liked to let the camera record.

HeeSay's presence in GCircuit has been deemed as the first public offline event in Thailand since its upgrade from the international version of Blued. As the brand officially debuted this January, HeeSay has been devoted to building a diversified and open-minded online content community to connect LGBTQ+ people worldwide and bring more interactive experiences by providing an array of social scenes like livestreaming, voice chat, posting and dating.

The Head of HeeSay said that this platform would continue to initiate a series of innovative offline activities that conform to its mission of sharing love and joy among Japan, South Korea, SEA, and North America markets to make more LGBTQ+ users acquire a sense of belonging and identity.

In the upcoming Tokyo Rainbow Pride 2024, one of Asia's most significant LGBTQ+ events, HeeSay is reported to set up creative booths to celebrate the diversity of Japan's LGBTQ+ community and engage more to join HeeSay's efforts on co-building the sustainable content ecosystem.

Hashtag: #HeeSay

The issuer is solely responsible for the content of this announcement.

Times Magazine

Headless CMS in Digital Twins and 3D Product Experiences

Image by freepik As the metaverse becomes more advanced and accessible, it's clear that multiple sectors will use digital twins and 3D product experiences to visualize, connect, and streamline efforts better. A digital twin is a virtual replica of ...

The Decline of Hyper-Casual: How Mid-Core Mobile Games Took Over in 2025

In recent years, the mobile gaming landscape has undergone a significant transformation, with mid-core mobile games emerging as the dominant force in app stores by 2025. This shift is underpinned by changing user habits and evolving monetization tr...

Understanding ITIL 4 and PRINCE2 Project Management Synergy

Key Highlights ITIL 4 focuses on IT service management, emphasising continual improvement and value creation through modern digital transformation approaches. PRINCE2 project management supports systematic planning and execution of projects wit...

What AI Adoption Means for the Future of Workplace Risk Management

Image by freepik As industrial operations become more complex and fast-paced, the risks faced by workers and employers alike continue to grow. Traditional safety models—reliant on manual oversight, reactive investigations, and standardised checklist...

From Beach Bops to Alpine Anthems: Your Sonos Survival Guide for a Long Weekend Escape

Alright, fellow adventurers and relaxation enthusiasts! So, you've packed your bags, charged your devices, and mentally prepared for that glorious King's Birthday long weekend. But hold on, are you really ready? Because a true long weekend warrior kn...

Effective Commercial Pest Control Solutions for a Safer Workplace

Keeping a workplace clean, safe, and free from pests is essential for maintaining productivity, protecting employee health, and upholding a company's reputation. Pests pose health risks, can cause structural damage, and can lead to serious legal an...

The Times Features

Tricia Paoluccio designer to the stars

The Case for Nuturing Creativity in the Classroom, and in our Lives I am an actress and an artist who has had the privilege of sharing my work across many countries, touring my ...

Duke of Dural to Get Rooftop Bar as New Owners Invest in Venue Upgrade

The Duke of Dural, in Sydney’s north-west, is set for a major uplift under new ownership, following its acquisition by hospitality group Good Beer Company this week. Led by resp...

Prefab’s Second Life: Why Australia’s Backyard Boom Needs a Circular Makeover

The humble granny flat is being reimagined not just as a fix for housing shortages, but as a cornerstone of circular, factory-built architecture. But are our systems ready to s...

Melbourne’s Burglary Boom: Break-Ins Surge Nearly 25%

Victorian homeowners are being warned to act now, as rising break-ins and falling arrest rates paint a worrying picture for suburban safety. Melbourne residents are facing an ...

Exploring the Curriculum at a Modern Junior School in Melbourne

Key Highlights The curriculum at junior schools emphasises whole-person development, catering to children’s physical, emotional, and intellectual needs. It ensures early year...

Distressed by all the bad news? Here’s how to stay informed but still look after yourself

If you’re feeling like the news is particularly bad at the moment, you’re not alone. But many of us can’t look away – and don’t want to. Engaging with news can help us make ...