The Times Australia
News From Asia

.

Appier marks its presence at MAU Vegas with exclusive events and strategic insights for global expansion

LAS VEGAS, UNITED STATES - Media OutReach Newswire - 27 March 2024 - Appier, a leading AI-powered marketing platform, announces its dynamic lineup for this year’s Mobile Apps Unlocked (MAU) Vegas, the premier mobile marketing summit.

Amidst the excitement of MAU, Appier will showcase its innovative solutions and strategic partnerships, underlining its role as a pivotal partner for brands looking to scale in the US and beyond.

Event Highlights:

  • Happier by the Pool: Dive into insightful discussions and relaxation at Cabana #23, MGM Grand, on April 2nd and 3rd from 9 AM to 5 PM. Recharge and strategize with Appier in an idyllic setting.
  • Top Golf Tournament: Join Appier for an evening of networking with a twist at Topgolf, Las Vegas, on April 2nd from 8 PM to 11 PM. Swing, network, and enjoy under the stars.
  • Booth Presence: Visit Appier at booth K12 in the MGM Grand to explore our AI-driven solutions to redefine user acquisition and engagement. Engage directly with our experts, including Bob Hollanders, Head of Sales and Account Management, US and EMEA, including to explore groundbreaking marketing strategies.
Beyond Participation: A Convergence of Learning, Networking, and Fun

At the heart of Appier's participation in MAU Vegas is its advanced user acquisition platform, designed to empower brands with precision targeting and enhanced engagement strategies. Appier's AI-driven approach to user acquisition leverages deep learning and predictive analytics to identify high-value users and optimize ad spend, ensuring that marketing efforts are efficient and scalable. This innovative technology allows for the dynamic customization of ad creative and messaging, ensuring that the right message reaches the right audience at the optimal time, thereby significantly improving conversion rates and ROI.

Appier is at the forefront of assisting brands in their growth journey. With a strong foothold in Asia, the US, and EMEA, it is backed by an impressive portfolio of gaming clients. At MAU Vegas, Appier extends an invitation to explore collaborative opportunities and discover the innovative work being done globally.

Engage with Appier and be more than just a participant; be a standout presence. Join Appier at MAU Vegas to uncover how strategic partnerships and AI-driven solutions are shaping the future of marketing and user engagement in the gaming sector and beyond.

For more information, visit https://www.appier.com/en/ or follow us on LinkedIn.
Hashtag: #Appier #MAU #UA #Technology #AI



The issuer is solely responsible for the content of this announcement.

About Appier

Appier (TSE: 4180) is a software-as-a-service (SaaS) company that uses artificial intelligence to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier's mission is turning AI into ROI by making software intelligent. Appier has 17 offices across APAC, Europe and US and is listed on the Tokyo Stock Exchange. Visit for more company information, and visit for more IR information.

Times Magazine

Building an AI-First Culture in Your Company

AI isn't just something to think about anymore - it's becoming part of how we live and work, whether we like it or not. At the office, it definitely helps us move faster. But here's the thing: just using tools like ChatGPT or plugging AI into your wo...

Data Management Isn't Just About Tech—Here’s Why It’s a Human Problem Too

Photo by Kevin Kuby Manuel O. Diaz Jr.We live in a world drowning in data. Every click, swipe, medical scan, and financial transaction generates information, so much that managing it all has become one of the biggest challenges of our digital age. Bu...

Headless CMS in Digital Twins and 3D Product Experiences

Image by freepik As the metaverse becomes more advanced and accessible, it's clear that multiple sectors will use digital twins and 3D product experiences to visualize, connect, and streamline efforts better. A digital twin is a virtual replica of ...

The Decline of Hyper-Casual: How Mid-Core Mobile Games Took Over in 2025

In recent years, the mobile gaming landscape has undergone a significant transformation, with mid-core mobile games emerging as the dominant force in app stores by 2025. This shift is underpinned by changing user habits and evolving monetization tr...

Understanding ITIL 4 and PRINCE2 Project Management Synergy

Key Highlights ITIL 4 focuses on IT service management, emphasising continual improvement and value creation through modern digital transformation approaches. PRINCE2 project management supports systematic planning and execution of projects wit...

What AI Adoption Means for the Future of Workplace Risk Management

Image by freepik As industrial operations become more complex and fast-paced, the risks faced by workers and employers alike continue to grow. Traditional safety models—reliant on manual oversight, reactive investigations, and standardised checklist...

The Times Features

Flipping vs. Holding: Which Investment Strategy Is Right for You?

Are you wondering whether flipping a property or holding onto it is the better investment strategy? The answer isn’t one-size-fits-all. Both strategies have distinct advantages a...

Why Everyone's Talking About Sea Moss - And Should You Try It Too?

Sea moss - a humble marine plant that’s been used for centuries - is making a major comeback in modern wellness circles. And it’s not just a trend. With growing interest from athle...

A Guide to Smarter Real Estate Accounting: What You Might Be Overlooking

Real estate accounting can be a complex terrain, even for experienced investors and property managers. From tracking rental income to managing property expenses, the financial in...

What Is the Dreamtime? Understanding Aboriginal Creation Stories Through Art

Aboriginal culture is built on the deep and important meaning of Dreamtime, which links beliefs and history with the elements that make life. It’s not just myths; the Dreamtime i...

How Short-Term Lenders Offer Long-Lasting Benefits in Australia

In the world of personal and business finance, short-term lenders are often viewed as temporary fixes—quick solutions for urgent cash needs. However, in Australia, short-term len...

Why School Breaks Are the Perfect Time to Build Real Game Skills

School holidays provide uninterrupted time to focus on individual skill development Players often return sharper and more confident after structured break-time training Holid...