The Times Australia
News From Asia

.

Beyond Social Media: Digital Business Lab Celebrates 10 Years of Crafting Online Communities while Anticipating Future Growth in Mainland China and Web 3.0 Investments

HONG KONG SAR - Media OutReach - 31 July 2023 - Digital Business Lab, the pioneering agency in social media storytelling and community building, proudly marks its remarkable ten-year journey of empowering brands with engaging narratives and fostering vibrant online communities.

On this milestone, the agency unveils strategic plans to expand its presence in Mainland China and make significant investments in the emerging Web 3.0 space, positioning itself as a trailblazer in the digital marketing industry.



Over the last decade, Digital Business Lab, founded by Albin Lix, has played a pivotal role in transforming online communication for brands seeking to connect with their audiences and foster community.

Embark on a visual journey of Digital Business Lab's remarkable decade-long trajectory via an engaging and immersive 3D animated video
Embark on a visual journey of Digital Business Lab's remarkable decade-long trajectory via an engaging and immersive 3D animated video

Amidst Growing Challenges, an Innovative Solution Emerges

Digital Business Lab's inception was sparked by Albin Lix's vision to revolutionize online communication. In the company's early days, Albin met with numerous brands, giving him insight into their challenges when building cohesive and engaging communities on social media. He saw a disjointed landscape where creative, PR, and media agencies worked in silos. These specialists targeted the same audiences but lacked synchronisation, particularly when strategies had to be adapted for different markets like Mainland China, APAC, Japan, and Korea.

To bridge this gap, Digital Business Lab introduced an innovative “One Stop Social Media Shop”. This approach combined various aspects of Community marketing, increasing efficiency and ensuring a unified brand voice.

Building Engaged Communities Across Asia and Beyond

Today, Digital Business Lab boasts a multicultural team of over 25 professionals in Singapore and Hong Kong. They have catered to diverse sectors, including finance, insurance, energy, luxury, and tech, delivering high-value, ultra-targeted experiences in more than 12 languages. Their commitment to being 'precisely localised and regionally consistent' has allowed them to help brands build engaged communities across Asia and beyond.

Under the strategic direction of General Manager Xavier Schillinger, who joined in 2018, Digital Business Lab has experienced rapid growth and strengthened client relationships. Xavier's unwavering commitment to excellence and service quality has fostered long-standing relationships with partners and clients and steered the team towards significant success.

Expanding Geographical Reach and Embracing the Future

The agency's geographic reach has expanded, with its services branching out to China in 2016 and the broader APAC region in 2018. A new office was inaugurated in Singapore in 2019, and the upcoming Shenzhen location in 2023 promises to be another exciting milestone.

As Digital Business Lab steps into its next decade, it does so with an unyielding commitment to growth and innovation. Plans to establish more offices in the Asian region and substantial investments in Web 3.0 bear testament to this. Yet, amid all its future-facing endeavours, the agency remains rooted in the values instilled by Albin from the very start: humility, passion, and loyalty.





The issuer is solely responsible for the content of this announcement.

Digital Business Lab

Digital Business Lab develops business-driven experiences for communities.

They excel in Social Media (organic, influence, paid), Creative (Video, 3D, Design), and Web 3.0 (NFT, Metaverse). Digital Business Lab works on regional and global scale projects from their Hong Kong and Singapore offices.

Times Magazine

Headless CMS in Digital Twins and 3D Product Experiences

Image by freepik As the metaverse becomes more advanced and accessible, it's clear that multiple sectors will use digital twins and 3D product experiences to visualize, connect, and streamline efforts better. A digital twin is a virtual replica of ...

The Decline of Hyper-Casual: How Mid-Core Mobile Games Took Over in 2025

In recent years, the mobile gaming landscape has undergone a significant transformation, with mid-core mobile games emerging as the dominant force in app stores by 2025. This shift is underpinned by changing user habits and evolving monetization tr...

Understanding ITIL 4 and PRINCE2 Project Management Synergy

Key Highlights ITIL 4 focuses on IT service management, emphasising continual improvement and value creation through modern digital transformation approaches. PRINCE2 project management supports systematic planning and execution of projects wit...

What AI Adoption Means for the Future of Workplace Risk Management

Image by freepik As industrial operations become more complex and fast-paced, the risks faced by workers and employers alike continue to grow. Traditional safety models—reliant on manual oversight, reactive investigations, and standardised checklist...

From Beach Bops to Alpine Anthems: Your Sonos Survival Guide for a Long Weekend Escape

Alright, fellow adventurers and relaxation enthusiasts! So, you've packed your bags, charged your devices, and mentally prepared for that glorious King's Birthday long weekend. But hold on, are you really ready? Because a true long weekend warrior kn...

Effective Commercial Pest Control Solutions for a Safer Workplace

Keeping a workplace clean, safe, and free from pests is essential for maintaining productivity, protecting employee health, and upholding a company's reputation. Pests pose health risks, can cause structural damage, and can lead to serious legal an...

The Times Features

Tricia Paoluccio designer to the stars

The Case for Nuturing Creativity in the Classroom, and in our Lives I am an actress and an artist who has had the privilege of sharing my work across many countries, touring my ...

Duke of Dural to Get Rooftop Bar as New Owners Invest in Venue Upgrade

The Duke of Dural, in Sydney’s north-west, is set for a major uplift under new ownership, following its acquisition by hospitality group Good Beer Company this week. Led by resp...

Prefab’s Second Life: Why Australia’s Backyard Boom Needs a Circular Makeover

The humble granny flat is being reimagined not just as a fix for housing shortages, but as a cornerstone of circular, factory-built architecture. But are our systems ready to s...

Melbourne’s Burglary Boom: Break-Ins Surge Nearly 25%

Victorian homeowners are being warned to act now, as rising break-ins and falling arrest rates paint a worrying picture for suburban safety. Melbourne residents are facing an ...

Exploring the Curriculum at a Modern Junior School in Melbourne

Key Highlights The curriculum at junior schools emphasises whole-person development, catering to children’s physical, emotional, and intellectual needs. It ensures early year...

Distressed by all the bad news? Here’s how to stay informed but still look after yourself

If you’re feeling like the news is particularly bad at the moment, you’re not alone. But many of us can’t look away – and don’t want to. Engaging with news can help us make ...