The Times Australia
News From Asia

.

Freshippo Officially Launches Largest Supply Chain Operations Center in Shanghai

First automated park deploying cold chain logistics distribution technologies

HONG KONG SAR - Media OutReach - 10 July 2023 - Freshippo, Alibaba Group's digital intelligence-powered new retail company, has officially launched its supply chain center in Shanghai.

The center, with a total area of nearly 1 million square feet, has the largest area of any Freshippo supply chain center, boasts the highest technological capabilities, and has received the greatest investment.

In July 2023, Freshippo officially launched its supply chain center in Shanghai.
In July 2023, Freshippo officially launched its supply chain center in Shanghai.

The center, located in Pudong New Area of Shanghai, took 3 years to build. It is a comprehensive supply center that integrates the processing of agricultural products, research and development into ready-to-eat food, the cold storage of semi-finished food, a centralized kitchen, and cold chain logistics distribution. As the fresh supply hub for Freshippo in Shanghai, the center not only supports over a hundred of Freshippo Supermarkets, Freshippo X Clubs and other retail store formats in Shanghai, but also covers the whole east China region, including areas such as Nanjing, Suzhou, Hangzhou and Hefei.

"The announcement of the center marks the upgrading of Freshippo's new retail supply chain. It will be driven by data to promote the full automation of Freshippo's warehouse operations and management. At the same time, it will use Freshippo's special central kitchens to greatly improve the efficiency of our supply chain, and will reduce operating costs and fully process various agricultural products to add business value", explained Hao Jingbin, director of Freshippo supply chain center.

"This is Freshippo's first wholly automated park, which includes an automated cold chain fresh processing center and a series of logistics automation facilities systems. It also leverages technologies such as 5G, the Internet of Things and blockchain to achieve full automation and digitization of the entire supply chain, which helps to improve supply chain efficiency and reduce operational costs."

Freshippo has deployed automated equipment such as AGV in its supply chain center.
Freshippo has deployed automated equipment such as AGV in its supply chain center.

The center leverages automated equipment such as automated guided vehicles (AGV), robotic arms and cross-belt sorters. AGVs use QR code and inertial navigation technologies, which allow them to be deployed on the cloud server during the product sorting process. Based on intelligent algorithms, the vehicles can follow the optimal path and work together to transport unpacked goods. Through this process, the center can sort more than 2.8 million items per day.

Tang Lei, director of Freshippo Shanghai Centralized Kitchen, said, "Another major feature of the supply chain center is its centralized kitchen, where fresh ingredients are processed into prepared dishes, complementing the full supply chain process of Freshippo's private brand prepared dishes products from research and development to production and transportation. From raw materials to the production of fresh food, and transportation to stores, every step along the supply chain can be traced. This not only ensures high standards of food safety, but also greatly improves the iteration speed and promotion efficiency of self-developed food, to help Freshippo vigorously develop prepared dishes, so that consumers can quickly enjoy delicious fresh food of Freshippo's own brand in the busy urban life."

Since its establishment, Freshippo has vigorously developed its fresh logistics supply chain and built a backbone logistics network, putting its seven supply chain centers in northwest, southwest, central and east China into production one after another. Freshippo is devoted to building a large-scale fresh multi-temperature layer logistics system to better serve consumers nationwide.

Hashtag: #Freshippo

The issuer is solely responsible for the content of this announcement.

About Freshippo

Freshippo is Alibaba Group's digital intelligence-powered new retail company. Headquartered in Shanghai, Freshippo operates more than 300 stores across 27 cities in mainland China.

Times Magazine

Building a Strong Online Presence with Katoomba Web Design

Katoomba web design is more than just creating a website that looks good—it’s about building an online presence that reflects your brand, engages your audience, and drives results. For local businesses in the Blue Mountains, a well-designed website a...

September Sunset Polo

International Polo Tour To Bridge Historic Sport, Life-Changing Philanthropy, and Breath-Taking Beauty On Saturday, September 6th, history will be made as the International Polo Tour (IPT), a sports leader headquartered here in South Florida...

5 Ways Microsoft Fabric Simplifies Your Data Analytics Workflow

In today's data-driven world, businesses are constantly seeking ways to streamline their data analytics processes. The sheer volume and complexity of data can be overwhelming, often leading to bottlenecks and inefficiencies. Enter the innovative da...

7 Questions to Ask Before You Sign IT Support Companies in Sydney

Choosing an IT partner can feel like buying an insurance policy you hope you never need. The right choice keeps your team productive, your data safe, and your budget predictable. The wrong choice shows up as slow tickets, surprise bills, and risky sh...

Choosing the Right Legal Aid Lawyer in Sutherland Shire: Key Considerations

Legal aid services play an essential role in ensuring access to justice for all. For people in the Sutherland Shire who may not have the financial means to pay for private legal assistance, legal aid ensures that everyone has access to representa...

Watercolor vs. Oil vs. Digital: Which Medium Fits Your Pet's Personality?

When it comes to immortalizing your pet’s unique personality in art, choosing the right medium is essential. Each artistic medium, whether watercolor, oil, or digital, has distinct qualities that can bring out the spirit of your furry friend in dif...

The Times Features

NSW has a new fashion sector strategy – but a sustainable industry needs a federally legislated response

The New South Wales government recently announced the launch of the NSW Fashion Sector Strategy, 2025–28[1]. The strategy, developed in partnership with the Australian Fashion ...

From Garden to Gift: Why Roses Make the Perfect Present

Think back to the last time you gave or received flowers. Chances are, roses were part of the bunch, or maybe they were the whole bunch.   Roses tend to leave an impression. Even ...

Do I have insomnia? 5 reasons why you might not

Even a single night of sleep trouble can feel distressing and lonely. You toss and turn, stare at the ceiling, and wonder how you’ll cope tomorrow. No wonder many people star...

Wedding Photography Trends You Need to Know (Before You Regret Your Album)

Your wedding album should be a timeless keepsake, not something you cringe at years later. Trends may come and go, but choosing the right wedding photography approach ensures your ...

Can you say no to your doctor using an AI scribe?

Doctors’ offices were once private. But increasingly, artificial intelligence (AI) scribes (also known as digital scribes) are listening in. These tools can record and trans...

There’s a new vaccine for pneumococcal disease in Australia. Here’s what to know

The Australian government announced last week there’s a new vaccine[1] for pneumococcal disease on the National Immunisation Program for all children. This vaccine replaces pr...