The Times Australia
News From Asia

.
The Times Real Estate

.

Food tech startup Natural Trace appoints Singaporean CEO

SINGAPORE - Media OutReach - 19 October 2022 - Food tech startup, Natural Trace, names Singaporean venture builder CL Goh as their CEO. Goh, an early investor through Blue InCube Ventures in the company, will continue to work with co-founders, Dr Chantal Roth and Prof.

Lukas Muller, as they focus on research and development. The company is also looking to build and expand their Singapore team.

"I look forward to leading and supporting the Natural Trace team in its mission to solve traditional food traceability and provenance issues with in-product tagging technology," said CL Goh, CEO and Co-Founder of Natural Trace.

Natural Trace's technology proven to be robust through rigorous testing

Just four months after the company's launch in June 2022, Natural Trace has successfully verified the robustness of its first product, NaturalTag. This patented food-grade microbial identifier can be added to any food product for supply chain traceability. Two species of the NaturalTag have been proven to be capable of withstanding the high-pressure, high temperatures of up to 220°C, and highly aggressive process of coffee bean roasting. The product can now offer producers, roasters, and sellers around the world a tamper-proof traceability solution along the entire coffee value chain.

"This positive result with coffee beans adds to NaturalTag's growing repertoire of successful proofs of concept. We are in discussions with a winery in New Zealand and a honey farm in Canada to incorporate NaturalTag into their products," added Goh. "Our tests with vanilla extract and palm oil have also shown great success and we are excited to work with more growers and companies in implementing this solution for other food products."

Natural Trace to participate in Agri-Food Tech Expo Asia 2022

Goh will be speaking as a panellist on the future of food safety and supply chain traceability at the Agri-Food Tech Expo Asia 2022, held from 26-28 October in Singapore. The panel will explore the different elements of the digital ecosystems that drive its food safety outcomes. Natural Trace will be presenting NaturalTag and its solution ecosystem that aims to tackle food safety, provenance, and traceability as an exhibitor at the Expo.

Hashtag: #NaturalTrace #FoodSafety

About Natural Trace

Natural Trace was founded by Dr Chantal Roth and Prof Lukas Muller in 2022 through a convergence of food science, bioinformatics and DNA sequencing expertise. Backed by experienced veterans in the food industry, the company developed NaturalTag, the world's first food-safe in-product tag solution, to assure traceability and transparency at every step of the supply chain. NaturalTag works with a cloud-based database for consumers to quickly access information on the ingredients' origins.

For more information, please visit .

The Times Features

Why You Need an Expert Electrician for Your Business’s Electrical Upgrades and Repairs

When it comes to maintaining and upgrading your business’s electrical systems, it’s essential to call in a professional. Electrical work in any commercial setting requires the ex...

Why Is It Crucial to Have a Building Inspection Done Before Buying a New Home?

Purchasing a new property is a big financial decision that can impact your future for years. Whether you are a first-time buyer or an investor, good or bad, it is essential to en...

Online Application for Sick Leave Certificate: Understanding When and How to Secure One

A sick leave certificate is an official document issued by a healthcare professional to verify an individual's inability to attend work due to illness. It typically includes the ...

Digital mental health programs are inexpensive and innovative. But do they work?

Almost half of Australians will experience[1] mental health problems in their lifetime. Recent floods, droughts, cyclones, bushfires and the COVID pandemic have increased dis...

A No-Fuss Guide to an Effective Beauty Routine

Taking care of the skin and appearance need not be complicated; it need not even consume your hours of time. Smart and simple approaches can give one that glow and fresh look witho...

Safe & Effective Tattoo Removal in Auckland – What You Need to Know

If you're looking for tattoo removal in Auckland, modern laser technology offers the safest and most effective way to fade or completely remove unwanted ink. Whether it's an outd...

Times Magazine

The Ultimate Guide to Apple Watch Faces & Trending Wallpapers

In today’s digital world, personalization is everything. Your smartwatch isn’t just a timepiece—it’s an extension of your style. Thanks to innovative third-party developers, customizing your Apple Watch has reached new heights with stunning designs...

The Power of Digital Signage in Modern Marketing

In a fast-paced digital world, businesses must find innovative ways to capture consumer attention. Digital signage has emerged as a powerful solution, offering dynamic and engaging content that attracts and retains customers. From retail stores to ...

Why Cloud Computing Is the Future of IT Infrastructure for Enterprises

Globally, cloud computing is changing the way business organizations manage their IT infrastructure. It offers cheap, flexible and scalable solutions. Cloud technologies are applied in organizations to facilitate procedures and optimize operation...

First Nations Writers Festival

The First Nations Writers Festival (FNWF) is back for its highly anticipated 2025 edition, continuing its mission to celebrate the voices, cultures and traditions of First Nations communities through literature, art and storytelling. Set to take ...

Improving Website Performance with a Cloud VPS

Websites represent the new mantra of success. One slow website may make escape for visitors along with income too. Therefore it's an extra offer to businesses seeking better performance with more scalability and, thus represents an added attracti...

Why You Should Choose Digital Printing for Your Next Project

In the rapidly evolving world of print media, digital printing has emerged as a cornerstone technology that revolutionises how businesses and creative professionals produce printed materials. Offering unparalleled flexibility, speed, and quality, d...

LayBy Shopping