The Times Australia
Fisher and Paykel Appliances
News From Asia

.

Cellini Ranked No. 1 for Customer Service in the Premium Furniture Retail Sector in Singapore

Cellini beats major brands to top the rankings as Singapore's best customer service provider in the Home Goods industry under the Premium Furniture Retail category. Recognised for its reputation, presence and availability in Singapore as well as other evaluation criteria, the home-grown designer brand trumped over 1,600 brands across 93 categories and took the top spot in the survey conducted by The Straits Times and the world's leading data and business intelligence portal, Statista.

With an illustrious 36-year-long award-winning history, being the highest-ranking premium furniture retail brand sets Cellini up as a brand to keep an eye for not only their exquisite craftsmanship but also excellence in offering great customer experiences.

SINGAPORE - Media OutReach - 7 September 2022 - To identify Singapore's best customer service retailers and service providers, The Straits Times partnered with a global data firm to conduct an inaugural survey that sampled thousands of customers. Assessed anonymously by registered participants as well as customers in Singapore, brands that aced quality of communication, professional competency, range of services, customer focus, accessibility, and the likelihood of recommendation were given the highest scores in each retail category — one of which, was Cellini. Placing great emphasis on customer satisfaction and paying attention to every detail throughout the entire buying experience, Cellini's unwavering resilience in helping customers build their dream home in every way possible is spotlighted through this achievement.

Caption

Acclimatising to the Shifting Customer Expectations

Committed to offering quality homegrown designer furniture that transforms spaces through unique sculptural artistic expressions, Cellini has been making waves since its inception in 1986. Being a market leader in modern and contemporary furniture in Singapore, the furniture brand has long understood the impact that good customer service has on buying decisions. With both a strong digital presence and multiple furniture showrooms across the country, the company has made its fresh furniture designs accessible to the masses. The smallest attention to detail in its customer services such as the presence of a dedicated service for mattress selection at its mattress boutique in its brand-new The Centrepoint outlet has established the brand as a go-to design hub that goes to great lengths to cater to its customer's needs. Beyond its trained representatives that offer a personalised connection, Cellini also boasts accessibility measures such as helplines, virtual showrooms, and more, indicating its dedication to striving for efficiency at every touch point.

It is these successes garnered in building its customer experience that pushed for Cellini's position on the "Singapore's Best Customer Service 2022/23" list. Having surveyed over 4,700 customers, more than 1,600 selected brands underwent a rigorous evaluation process through online access panels and open online surveys prior to the announcement. Among the chosen 93 organisations that came out on top, Cellini is one of the select few given the honours to hold their own in the overall top position against some recognisable names in the premium furniture retail sector.

Bringing the distinct Cellini architectural aesthetic to the homes of its customers through short delivery lead times and excellent customer service, Cellini's pursuit for better enjoyment of its brand, product range, and experience is one worthy of celebration and recognition.

Hashtag: #Cellini

The issuer is solely responsible for the content of this announcement.

About Cellini Singapore:

Cellini is a home-grown designer furniture brand in Singapore. Investing in state-of-the-art technology, Cellini's furniture showrooms boast specially curated pieces that are second-to-none in terms of quality craftsmanship. It has also expanded its services to offer timeless furniture pieces across Asia, in Indonesia, Malaysia, and Taiwan, in addition to making its mark as a successful e-commerce business. For more information, please visit: .

Times Magazine

Can bigger-is-better ‘scaling laws’ keep AI improving forever? History says we can’t be too sure

OpenAI chief executive Sam Altman – perhaps the most prominent face of the artificial intellig...

A backlash against AI imagery in ads may have begun as brands promote ‘human-made’

In a wave of new ads, brands like Heineken, Polaroid and Cadbury have started hating on artifici...

Home batteries now four times the size as new installers enter the market

Australians are investing in larger home battery set ups than ever before with data showing the ...

Q&A with Freya Alexander – the young artist transforming co-working spaces into creative galleries

As the current Artist in Residence at Hub Australia, Freya Alexander is bringing colour and creativi...

This Christmas, Give the Navman Gift That Never Stops Giving – Safety

Protect your loved one’s drives with a Navman Dash Cam.  This Christmas don’t just give – prote...

Yoto now available in Kmart and The Memo, bringing screen-free storytelling to Australian families

Yoto, the kids’ audio platform inspiring creativity and imagination around the world, has launched i...

The Times Features

The rise of chatbot therapists: Why AI cannot replace human care

Some are dubbing AI as the fourth industrial revolution, with the sweeping changes it is propellin...

Australians Can Now Experience The World of Wicked Across Universal Studios Singapore and Resorts World Sentosa

This holiday season, Resorts World Sentosa (RWS), in partnership with Universal Pictures, Sentosa ...

Mineral vs chemical sunscreens? Science shows the difference is smaller than you think

“Mineral-only” sunscreens are making huge inroads[1] into the sunscreen market, driven by fears of “...

Here’s what new debt-to-income home loan caps mean for banks and borrowers

For the first time ever, the Australian banking regulator has announced it will impose new debt-...

Why the Mortgage Industry Needs More Women (And What We're Actually Doing About It)

I've been in fintech and the mortgage industry for about a year and a half now. My background is i...

Inflation jumps in October, adding to pressure on government to make budget savings

Annual inflation rose[1] to a 16-month high of 3.8% in October, adding to pressure on the govern...

Transforming Addiction Treatment Marketing Across Australasia & Southeast Asia

In a competitive and highly regulated space like addiction treatment, standing out online is no sm...

Aiper Scuba X1 Robotic Pool Cleaner Review: Powerful Cleaning, Smart Design

If you’re anything like me, the dream is a pool that always looks swimmable without you having to ha...

YepAI Emerges as AI Dark Horse, Launches V3 SuperAgent to Revolutionize E-commerce

November 24, 2025 – YepAI today announced the launch of its V3 SuperAgent, an enhanced AI platf...