Fifth Collection by ISG | Words + Photography by Cesar Ocampo

Some runway shows are about the clothes. Others are about the culture they carry.
With Iordanes Spyridon Gogos, it’s always both — and it’s always unforgettable.

As a photographer, I’ve had the privilege of documenting every one of Jordan Gogos’ collections at Australian Fashion Week since his explosive debut. From the first chaotic, joy-filled runway to today's fifth chapter, I’ve witnessed the evolution of a designer who has never once compromised on creativity, community, or craft.

And this show — held on Day 4 of AFW 2025 — felt like a powerful milestone.

A Living Collage of Memory + Material

Photographing a Gogos runway isn’t just about capturing silhouettes. It’s about framing emotion, movement, and meaning. This collection, inspired by Greek folk tradition and deeply rooted in personal history, was a visually rich tapestry of upcycled heirlooms, architectural tailoring, and imaginative, sculptural forms.

Textiles didn’t just clothe the body — they told stories. Some felt sacred, others rebellious, but all were layered with intent. You could feel the reverence for ancestry in every stitch, paired with a bold defiance of convention. That tension made the collection come alive through the lens.

Shooting Energy, Not Just Looks

There’s something electric about a Jordan Gogos show — an unpredictable charge that makes you shoot faster, with instinct. The models didn’t just walk; they embodied. Colours clashed and harmonised, silhouettes shifted, and every look carried a sense of both history and futurism.

This time, the collection introduced softer tailoring and a new take on form — a standout being a flowing suit made from repurposed domestic textiles. Even the smallest details, like hand-stitched offcuts reimagined as hats or adornments, added depth. It was wearable art with emotional weight.

A Designer Who Builds Worlds

Each Gogos runway is a world-building exercise — always collaborative, always pushing against the grain. And while the shows have gotten bigger, more ambitious, and increasingly complex, they’ve never lost the DIY spirit or the deep cultural integrity that made the debut so unforgettable.

Five years in, I still find myself surprised behind the camera. And I think that’s the mark of a designer who’s not just making clothes, but reshaping what a fashion show can be.

To witness and document that journey — from his very first AFW show to today’s fifth — has been a gift.