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Action Figures as Art: The Growing Trend of Custom Figures and Modding



Action figures have long been regarded as collectible items, valued by enthusiasts and fans for their connection to popular culture. However, in recent years, a growing trend has emerged, where action figures are not only seen as toys or collectibles but as a form of art.

This trend, known as custom figures and modding, is transforming the way collectors view their figures and how they engage with the action figure community. 

The Rise of Custom Action Figures

Custom action figures have become a significant part of the toy and collectibles market, with enthusiasts using creativity and skill to modify existing figures or create entirely new ones from scratch.

These figures are typically altered to resemble unique characters, reinterpret popular ones, or express personal artistic vision. The growing popularity of custom figures is a testament to the evolving relationship between collectors and their collections.

The Process of Modding Action Figures

Modding, short for modification, refers to the process of altering an existing action figure to enhance or change its appearance. Modding can be as simple as swapping out accessories or as complex as repainting, resculpting, or even creating new parts from scratch. This creative process allows collectors to personalise their figures, making each one unique.

Repainting and Resculpting

One of the most common methods of modding is repainting. Artists often start with a base figure and use high-quality paints to add detail, adjust colours, or create custom designs.

Some even go as far as sculpting new details using materials like epoxy putty or clay. This allows for the creation of intricate textures, additional features, or alterations that reflect a different interpretation of the original design.

Sculpting and Customising Accessories

For those with advanced skills, modding can involve completely resculpting parts of the figure or creating new accessories. This could mean adding sculpted details like facial hair, clothing textures, or even entirely new body parts. Custom accessories, such as weapons or clothing, can also be crafted to make the figure more unique or match the creator's vision.

Using 3D Printing

With the advent of 3D printing technology, the modding process has become more accessible and precise. Artists can now design and print custom parts, such as heads, hands, or weapons, that fit seamlessly with the base figure. 3D printing has opened up new possibilities for modders, enabling them to create detailed and accurate additions that were once difficult or impossible to achieve.

The Appeal of Custom Figures as Art

The transformation of action figures into pieces of art has made them increasingly sought after in the art world. Custom figures stand apart from mass-produced toys due to their one-of-a-kind nature, intricate craftsmanship, and the personal touch of the artist. These figures have become a form of self-expression, offering an alternative to traditional art forms like painting or sculpture.

Collectibility and Investment

While custom action figures may not initially carry the same monetary value as their mass-produced counterparts, they have gained recognition within niche markets and collectors’ circles. Some custom figures have become highly sought after, with collectors willing to pay premium prices for unique pieces. 

Expression of Creativity

Custom figures offer a platform for creative expression. Artists and collectors alike enjoy experimenting with different designs, colour schemes, and character concepts. This artistic freedom has led to the creation of figures that showcase an incredible range of styles and interpretations. 


How to Get Started with Custom Figures and Modding

If you’re interested in creating your own custom action figures or exploring the world of modding, there are several resources and steps to help you get started.

Tools and Materials

To begin modding action figures, you’ll need basic tools such as sculpting putty, paints, brushes, and sculpting tools. Depending on the complexity of your project, you may also want to invest in a 3D printer for creating custom parts or accessories. Online tutorials and community forums can help you learn the basics of modding and give you advice on the best materials to use.

Finding Inspiration

The custom figure community is filled with talented individuals who share their work online. Platforms like Instagram and DeviantArt are great places to find inspiration, as many artists post their work and process. You can also join action figure forums or groups to connect with fellow modders and learn from their experiences.

Start Small and Experiment

If you're new to modding, it's best to start with a small project. Consider altering an inexpensive figure first to practice your skills before moving on to more complex creations. Don’t be afraid to experiment with different techniques and styles – modding is all about creativity and self-expression.

As custom figures continue to gain recognition in the art world, the possibilities for artistic interpretation and personalisation are limitless. Whether you’re a seasoned collector or someone just beginning to explore the world of custom figures, there’s never been a better time to dive into this exciting and evolving art form.

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