The Times Australia
The Times Food and Dining

.

Global data crowns our top 10 favourite pancake toppings

Over the past two years, a lot of us have tried our hands at home baking (be it successfully or not). So it comes as no surprise that according to Google Trends data, interest in Pancake Day reached its highest ever peak in 2021!

With Pancake Day now close on the horizon, online cake shop Jack & Beyond wanted to dig deeper, and find out what the world loves to put on their pancakes.


According to the gathered data, Syrup is by far our favourite pancake topping, with a huge 41,800 average searches per month! Second place is chocolate chips (24,600), and third is Nutella (20,440). The Italian chocolate hazelnut spread has seen its popularity soar in recent years, and if you’ve tried it on pancakes then it’s easy to understand why. Its versatility is what truly sets it apart as the ideal pancake topping! 

 

Pancake Topping

Av. Global Monthly Search Volume

Syrup

41,800

Chocolate Chips

24,600

Nutella

20,440

Bacon

16,930

Strawberries

10,320

Lemon & Sugar

4,320

Eggs

3,280

Salmon

2,520

Ice Cream

2,130

Whipped Cream

1,850

 

Jack and Beyond’s top tip:

 How about filling your pancakes with Nutella instead of just spreading it on top? You can infuse the batter before cooking for a gorgeous marble effect. Or try adding a spoonful to the pancake batter once half is in the pan, and pour more of the mixture on top for a pancake that’s full to bursting with chocolate!❞  - Jack & Beyond

 

Savoury favourite bacon takes fourth place (16,930 searches), followed by the more traditional strawberries (10,320 searches), with lemon & sugar next with less than 5,000 searches, a substantial drop.

Eggs (3,280 searches) and salmon (2,520 searches) follow in all their multiple iterations. But what is perhaps surprising is that they rank higher than conventional sweet options ice cream (2,130 searches) and whipped cream (1,850 searches). 

 

You’ll find a high-res graphic illustrating global data for popular pancake toppings, as well as full data (global as well as UK, US, Canadian, and Australian) HERE for your use. 

 

METHODOLOGY:

·         Online cake shop Jack and Beyond was keen to find out the most popular pancake toppings in the world.

·         Through the use of online analytics tools, Ahrefs and SEMrush, Jack and Beyond created a seed list by identifying the top 10 most googled pancake toppings over the past 12 months. 

·         Average monthly search volumes were then collected for each topping. This was accomplished by using search phrases such as ‘on pancake(s)’, ‘pancake(s) with ’ and ‘__ pancake recipe’, for each topping. 

·         These search volumes were collated and all toppings were then ranked from highest to lowest.

·         Data collected on 8/2/22 and is therefore subject to change.

 

https://jackandbeyond.com/

Food & Dining

Onsite Caterer vs a Full Service Venue: 9 important things to explore

Choosing between an external catering company and an all-inclusive venue is a major decision that affects cost, flexibility, food quality, and the overall event experience. Venues with in-house catering offer convenience and streamlined coordinatio...

Meal Prep as Self-Care? The One Small Habit That Could Improve Your Mood, Focus & Confidence

What if the secret to feeling calmer, more focused, and emotionally resilient wasn’t found in a supplement or self-help book — but in your fridge? That’s the surprising link uncovered by leading dietitians Anna Debenham and Alex Parker from The Biti...

Cult Favourite, TokyoTaco, Opens Beachfront at Mooloolaba this June

FREE Tokyo Tacos to Celebrate!  Cult favourite Japanese-Mexican restaurant TokyoTaco is opening a beachfront venue at the Mooloolaba Esplanade on Queensland’s Sunshine Coast this June.  The doors of the new venue will open on 18 June and to cel...

International lager claims crown as Australia’s most preferred beer

Launching its inaugural ‘Brand Map of Australia’, Tracksuit reveals Corona as the nation’s most preferred beer  Sydney, Thursday, 29 May 2025 - From iconic mass-produced lagers to innovative craft brews, beer is woven into the fabric of Australi...

Times Magazine

Data Management Isn't Just About Tech—Here’s Why It’s a Human Problem Too

Photo by Kevin Kuby Manuel O. Diaz Jr.We live in a world drowning in data. Every click, swipe, medical scan, and financial transaction generates information, so much that managing it all has become one of the biggest challenges of our digital age. Bu...

Headless CMS in Digital Twins and 3D Product Experiences

Image by freepik As the metaverse becomes more advanced and accessible, it's clear that multiple sectors will use digital twins and 3D product experiences to visualize, connect, and streamline efforts better. A digital twin is a virtual replica of ...

The Decline of Hyper-Casual: How Mid-Core Mobile Games Took Over in 2025

In recent years, the mobile gaming landscape has undergone a significant transformation, with mid-core mobile games emerging as the dominant force in app stores by 2025. This shift is underpinned by changing user habits and evolving monetization tr...

Understanding ITIL 4 and PRINCE2 Project Management Synergy

Key Highlights ITIL 4 focuses on IT service management, emphasising continual improvement and value creation through modern digital transformation approaches. PRINCE2 project management supports systematic planning and execution of projects wit...

What AI Adoption Means for the Future of Workplace Risk Management

Image by freepik As industrial operations become more complex and fast-paced, the risks faced by workers and employers alike continue to grow. Traditional safety models—reliant on manual oversight, reactive investigations, and standardised checklist...

From Beach Bops to Alpine Anthems: Your Sonos Survival Guide for a Long Weekend Escape

Alright, fellow adventurers and relaxation enthusiasts! So, you've packed your bags, charged your devices, and mentally prepared for that glorious King's Birthday long weekend. But hold on, are you really ready? Because a true long weekend warrior kn...

The Times Features

What Endo Took and What It Gave Me

From pain to purpose: how one woman turned endometriosis into a movement After years of misdiagnosis, hormone chaos, and major surgery, Jo Barry was done being dismissed. What beg...

Why Parents Must Break the Silence on Money and Start Teaching Financial Skills at Home

Australia’s financial literacy rates are in decline, and our kids are paying the price. Certified Money Coach and Financial Educator Sandra McGuire, who has over 20 years’ exp...

Australia’s Grill’d Transforms Operations with Qlik

Boosting Burgers and Business Clean, connected data powers real-time insights, smarter staffing, and standout customer experiences Sydney, Australia, 14 July 2025 – Qlik®, a g...

Tricia Paoluccio designer to the stars

The Case for Nuturing Creativity in the Classroom, and in our Lives I am an actress and an artist who has had the privilege of sharing my work across many countries, touring my ...

Duke of Dural to Get Rooftop Bar as New Owners Invest in Venue Upgrade

The Duke of Dural, in Sydney’s north-west, is set for a major uplift under new ownership, following its acquisition by hospitality group Good Beer Company this week. Led by resp...

Prefab’s Second Life: Why Australia’s Backyard Boom Needs a Circular Makeover

The humble granny flat is being reimagined not just as a fix for housing shortages, but as a cornerstone of circular, factory-built architecture. But are our systems ready to s...