The Times Australia
Google AI
Business and Money

Aussie brand's digital transformation lifeline

  • Written by InMoment


InMoment®, the leading provider of Experience Intelligence (XI)™, today announced the immediate availability of the XI Digital Transformation solution, an offering ideally suited to help brands successfully navigate the complicated digital transformation landscape.

With the urgency to adopt a modern and comprehensive digital stance, business leaders are being pressed by customers, investors, and their boards to offer a more digitally friendly and cohesive customer and employee experience.

InMoment’s XI Digital Transformation solution brings key digital interaction touchpoints to life by utilising existing and new data streams to power expertly designed, pre-built executive reports. The solution can be deployed in progressive phases if desired, or all at once, based on a business's digital maturity: phase 1) Listen across all digital channels, phase 2) Understand the new experiences customers are having, phase 3) Improve those experiences.

The InMoment XI Digital Transformation solution components include:

  • Website and mobile app navigation, purchase, and fulfillment optimisation via data collection and analysis

  • Pre-built dashboards and reports that focus on key metrics, with real-time updates and recommended actions to help leaders drive digital transformation

  • Pre-configured, industry-specific text analytics models with proprietary Adaptive Sentiment Engine analysis

  • Social customer voice data, including integration with and use of data from popular social sites, including Glassdoor for employee voice

  • In-application interaction data, including feedback and user experience data

  • Website and application visitor session data through integrations with Adobe, Clicktale, Hubspot, and more

  • Integrations into popular conversation applications like Slack and SalesForce, and a robust software development kit (SDK) for integration with any other application

  • Digital transformation expert services consultation as requested

Shoppers, customers, and employees want quick, streamlined experiences that are better than their brand experiences in traditional channels. Being able to collect data from all digital channel sources—from both purchasers and non-purchasers—at every stage of the journey provides leaders with the necessary context to create superior digital experiences.

“Businesses that are not actively transforming for digital are missing the mark and will be left behind,” said Brian Weiss, SVP technology and solutions, InMoment. “Our solution is designed to make it easy to get up and going immediately, capture and transform data into useful insights, and accelerate successful digital transformations.”

About InMoment

InMoment™ helps organisations deliver more valuable and inspiring experiences to their customers and employees at every moment in their journey. Our clients gain the wisdom of our experts—who bring deep domain knowledge in experience design and delivery—coupled with our award-winning Experience Intelligence (XI)™ platform that continually analyses and evaluates enterprise experience data and customer feedback. Recognised as a leader and innovator in our sector, we collaborate with the world’s leading brands to attract, engage and retain their customers. We are fiercely proud that our clients continually tell us they love the experience of working with our company, as we constantly stretch to exceed their expectations. Take a moment and learn more at inmoment.com.

Business Times

Technical SEO Fundamentals Every Small Business Website Must Fix …

Technical SEO Fundamentals often sound intimidating to small business owners. Many Melbourne businesses assume technical fi...

When It Comes To Business In Australia – Here’s How To Look Your …

When it comes to doing business here in Australia, you always need to look your best, and nobody remembers the person who did...

SMEs face growing payroll challenges one year in on wage theft re…

A year after wage theft reforms came into effect, Australian SMEs are confronting a new reality. Paying employees correctly...

The Times Features

Technical SEO Fundamentals Every Small Business Website Must Fix in 2026

Technical SEO Fundamentals often sound intimidating to small business owners. Many Melbourne busin...

Most Older Australians Want to Stay in Their Homes Despite Pressure to Downsize

Retirees need credible alternatives to downsizing that respect their preferences The national con...

The past year saw three quarters of struggling households in NSW & ACT experience food insecurity for the first time – yet the wealth of…

Everyday Australians are struggling to make ends meet, with the cost-of-living crisis the major ca...

The Week That Was in Federal Parliament Politics: Will We Have an Effective Opposition Soon?

Federal Parliament returned this week to a familiar rhythm: government ministers defending the p...

Why Pictures Help To Add Colour & Life To The Inside Of Your Australian Property

Many Australian homeowners complain that their home is still missing something, even though they hav...

What the RBA wants Australians to do next to fight inflation – or risk more rate hikes

When the Reserve Bank of Australia (RBA) board voted unanimously[1] to lift the cash rate to 3.8...

Do You Need a Building & Pest Inspection for New Homes in Melbourne?

Many buyers assume that a brand-new home does not need an inspection. After all, everything is new...

A Step-by-Step Guide to Planning Your Office Move in Perth

Planning an office relocation can be a complex task, especially when business operations need to con...

What’s behind the surge in the price of gold and silver?

Gold and silver don’t usually move like meme stocks. They grind. They trend. They react to inflati...