The Times Australia

Small Business Marketing
The Times

World

On Sunday the National Rugby League goes to Vegas. It might just hit the jackpot

  • Written by Jason Doyle, Senior Lecturer in Sport Management, Griffith University

Australia’s National Rugby League will launch its 2024 season in Las Vegas this weekend, in the boldest attempt yet to capture the hearts and wallets of Americans.

It’s been tried before.

In the 1930s, legendary League administrator Harry Sunderland took the game to France and offered to take it to the United States as manager of the...

Read more: On Sunday the National Rugby League goes to Vegas. It might just hit the jackpot

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