World

Wed Oct 13

Lego's return to gender neutral toys is good news for all kids. Our research review shows why

Written by: Naomi Priest, Professor, ANU Centre for Social Research and Methods, Australian National University

Matt Hudson/Unsplash

Lego announced this week it would work to remove gender stereotypes from its brand, including no longer marketing toys distinctly to boys or girls and ensuring products are gender-neutral.

This move by one of the world’s most powerful brands comes in response to research the Danish toy manufacturer commissioned to...

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