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Lego's return to gender neutral toys is good news for all kids. Our research review shows why

  • Written by: Naomi Priest, Professor, ANU Centre for Social Research and Methods, Australian National University
Lego's return to gender neutral toys is good news for all kids. Our research review shows whyMatt Hudson/Unsplash

Lego announced this week it would work to remove gender stereotypes from its brand, including no longer marketing toys distinctly to boys or girls and ensuring products are gender-neutral.

This move by one of the world’s most powerful brands comes in response to research the Danish toy manufacturer commissioned to...

Read more: Lego's return to gender neutral toys is good news for all kids. Our research review shows why

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