The Times Australia
The Times Magazine

.
Men's Weekly

.

Who Gives A Crap has launched the ‘Poetry Edition’ to help inspire creativity



New research by Who Gives A Crap, has revealed almost two-in-three (64%) Aussies are feeling as though their creativity has been stunted due to the chaos of the world.

To help those feeling creatively constipated, the eco-friendly toilet paper brand is encouraging Aussies to use little everyday moments to get their creative juices flowing. 

The current state of the world had the largest impact on Gen Z’s creativity, with more than four-in-five (81%) of those surveyed noting they experienced a decline in their creativity. This is compared to Millennials (76.6%), Gen X (59.5%), and Boomers (48.6%), who also felt a decrease in their creativity.  

To help Aussies rekindle their creativity, Who Gives A Crap wants to turn the humble bathroom into a creative nirvana with the launch of its newest limited edition – the ‘Poetry Edition’. With 48.2% of bathroom goers spending over an hour a week on the toilet, the bathroom may be considered the neverland of creative thoughts. 

Expert psychologist Rupert Saunders notes that the loo can be a relaxing place for those feeling creatively stumped. 

“For some people, the act of sitting on a toilet can be quite calming. It is often a place where you feel connected to your body and brain, creating a sense of relaxation, which can help your mind wander,” says Saunders.

With ‘doom scrolling’ entering the cultural zeitgeist, and 43.8% of people using social media when sitting on the bog, Who Gives A Crap is hoping to change Australians’ bathroom habits, one bamboo toilet paper roll at a time. 

Saunders continues, “People are becoming increasingly time-poor, with lots of distractions from life making opportunities for creative thinking more challenging. Finding small moments in the day – like using the loo – and avoiding distractions like scrolling social media can help get your imagination whirling, particularly if you are feeling uninspired.” 

With 63% of Aussies surveyed revealing they struggle with creativity, Who Gives A Crap is hoping to help get Aussies out of the creative block, encouraging them to use those micro-moments in a meaningful way, with help from its latest release. 

Fashioned to reflect the state of the world, the ‘Poetry Edition’ has a creative and cathartic feel, with it designed to inspire self-expression. The 100% bamboo roll wrappers feature fun and chaotic words to stack, swap, and help make a statement in the loo; prompting people to be ridiculous, weird, and unabashedly themselves.

With 67.5% of Aussies surveyed finding they express themselves best through talking and writing, Aussies can leave fun quotes behind in the loo for their family, partner, kids, and housemates to find. 

The ‘Poetry Edition’ is available for a limited time only in a box of 48 rolls for A$66.00, or a box of 24 rolls for A$40.00 via the Who Gives A Crap website from 22 July 2024.  Fifty per cent of all profits from the ‘Poetry Edition’ will be donated to help give everyone in the world access to clean water and a toilet. 

For more information, follow Who Gives A Crap on Instagram @whogivesacraptp, or head to https://au.whogivesacrap.org/products/poetry-limited-edition.


Times Magazine

Effective Commercial Pest Control Solutions for a Safer Workplace

Keeping a workplace clean, safe, and free from pests is essential for maintaining productivity, protecting employee health, and upholding a company's reputation. Pests pose health risks, can cause structural damage, and can lead to serious legal an...

The Science Behind Reverse Osmosis and Why It Matters

What is reverse osmosis? Reverse osmosis (RO) is a water purification process that removes contaminants by forcing water through a semi-permeable membrane. This membrane allows only water molecules to pass through while blocking impurities such as...

Foodbank Queensland celebrates local hero for National Volunteer Week

Stephen Carey is a bit bananas.   He splits his time between his insurance broker business, caring for his young family, and volunteering for Foodbank Queensland one day a week. He’s even run the Bridge to Brisbane in a banana suit to raise mon...

Senior of the Year Nominations Open

The Allan Labor Government is encouraging all Victorians to recognise the valuable contributions of older members of our community by nominating them for the 2025 Victorian Senior of the Year Awards.  Minister for Ageing Ingrid Stitt today annou...

CNC Machining Meets Stage Design - Black Swan State Theatre Company & Tommotek

When artistry meets precision engineering, incredible things happen. That’s exactly what unfolded when Tommotek worked alongside the Black Swan State Theatre Company on several of their innovative stage productions. With tight deadlines and intrica...

Uniden Baby Video Monitor Review

Uniden has released another award-winning product as part of their ‘Baby Watch’ series. The BW4501 Baby Monitor is an easy to use camera for keeping eyes and ears on your little one. The camera is easy to set up and can be mounted to the wall or a...

The Times Features

Vietnam's "Gold Coast" Emerges as Extraordinary Investment Frontier and Australian Inspired Way of Life

$2 Billion super-city in Vung Tau set to replicate Australia's Gold Coast success story A culturally metamorphic development aptly named "Gold Coast" is set to reshape Vietna...

Choosing the Wrong Agent Is the #1 Regret Among Aussie Property Sellers

Selling your home is often one of the largest financial transactions you’ll make, and for many Australians, it’s also one of the most emotional. A new survey of Australian home se...

Travel Insurance for Families: What Does it Cover and Why it’s Essential

Planning a family trip is exciting, but unexpected mishaps can turn your dream vacation into a stressful ordeal. That’s where travel insurance comes in—it’s your safety net when ...

Essential Post-Surgery Care Tips for Dental Implants

Getting dental implants is a big investment—not just in your smile, but in your confidence too. But even the best implant won’t last without proper care right after surgery. Den...

First Home Buyers in Melbourne: 3 Key Statistics Proving Why Home & Land Packages Are Your Best Bet in 2025

Stepping into the Melbourne property market for the first time can feel like navigating a maze without a map. Prices, deposits, and decisions stack up fast. But here’s the good n...

International lager claims crown as Australia’s most preferred beer

Launching its inaugural ‘Brand Map of Australia’, Tracksuit reveals Corona as the nation’s most preferred beer  Sydney, Thursday, 29 May 2025 - From iconic mass-produced lager...