The Times Australia
Small Business News

.
The Times Real Estate

.

PawsEco: The first ever virtual marketplace for pet store owners

  • Written by Leanne Baker


Pet industry expert, Rio Afero, launches the first virtual e-commerce platform designed to support pet store expansion, as pet-ownership soars in

Australia to over 61%

 

The COVID-19 pandemic has had a huge impact on the pet industry in both positive and negative ways. Taking full advantage of time at home, many Australians have seized the opportunity to either grow or begin their four-legged family, with more than 61% of Australian households now owning a pet. Despite having one of the highest pet ownership rates in the world, up until now, Australian pet stores have to make do with very little innovation and business support, in what is still a very traditional industry.

 

Rio Afero, PawsEco founder says, “Every pet store has unique needs, with many varying factors, like location, community involvement and customer base. Surprisingly, while they are recognised as an ‘essential service’ - your pet will always need feeding - many stores don’t have access to simple technology for basic business needs. PawsEco changes this.”

 

PawsEco is both a cloud-based platform that supports pet stores with the tools they need to operate day-to-day, and to grow. The platform offers a myriad of services, including point of sale, product ordering and inventory, CRM, and even an integrated template service which powers the distribution of branded e-marketing materials, such as welcome letters, in-store offers, pet birthday acknowledgements and e-receipts! And for pet owners it is also an online marketplace, offering a range of high quality pet-related products such as pet food for all kinds of pets.

 

Determined to support Aussie small businesses, when a pet owner buys pet food or supplies on the PawsEco online marketplace, they can nominate any one of the local, independent pet stores registered with PawsEco to receive 10% of the purchase profit.

 

Opening his first pet store, Shrink My World, in 2012 in one of Sydney’s many pet-owning paradises, Darlinghurst, Rio Afero soon created a unique space equipped with quirky products and a small variety of pet food. After just one year, Shrink my World, expanded to double the size with a vast inventory curated by his regular customers and their furry counterparts, a business that continues to grow and evolve.

 

During the COVID-19 pandemic, pet ownership and adoption has soared, with the RSPCA receiving record numbers of calls and foster-care inquiries during the lock-down period. Between the 2nd of March and 19th April, Pet Rescue recorded a staggering 12,534 adoptions in the one month period - double the usual amount.[1] With pet ownership numbers on the rise and physical store visits in question, many pet store owners found themselves losing out to international distributors who flood the market with poor quality cheap products, and due to a lack of stock, variety and basic business solutions.

 

Rio explained, “Many other point of sale, inventory and CRM systems don’t understand the specific needs of the pet store industry, and lack the flexibility required to cater to both clients and their pets. We wanted to create a system that not only provided a wider variety of product to pet store owners, but a platform to support and help their business grow, without impacting their sales or local reputation.”

 

What is PawsEco?

 

PawsEco is both an online marketplace and a digital platform which provides pet stores with the vital business tools required for individual growth, all in one place, including 24/7 on-the-go access to cloud-based point of sale, CRM, reporting and community support online. Staff can foster loyalty and remember customer preferences by searching their customer database on PawsEco by both client and pet, along with tracking sales, a service history and even a picture of the owner’s pet, where available, like their own personal PawsEco online profile. Rover, Fluffy, Tweety and their pet friends are well taken care of!

 

The PawsEco platform also gives pet store owners virtual access to a multitude of quality pet food brands, accessories, supplies and even additional sales via a structured commission system - enabling them to expand their business into 21st century- style commerce, without having to expand their retail space.

 

Rio Afero says, “My team and I decided to take matters into our own hands, and design a platform to meet the unique needs of the pet industry, and their customers. A platform that made finding and purchasing unique, high-quality products for their pet stores, a walk in the park. The PawsEco marketplace enables pet store owners - like me - to find unique products and supplies to order directly into their inventory - ‘in the cloud’ - meaning they can support both new and existing customers at a really low cost.”

 

Pet owners and customers can now source and purchase a wider range of products through PawsEco, without under-cutting their favourite pet stores, but also at their own convenience. With many of us now fully adapted to shopping online, thanks to COVID-19, customers now have an option between a store visit, or delivery to their own home.

 

 

How does it work?   

When customers purchase through the PawsEco shop, the order is fulfilled and delivered by the PawsEco Team. As part of the process, the shopper is asked to select a local retail store of their choice to receive a 10% commission at checkout. This is hugely beneficial for retailers with a limited range of products as it increases their offering without the additional e-commerce costs.

 

Alongside the many logistical perks of PawsEco, the platform provides the pet stores with an online presence that they wouldn’t have otherwise. When stores join the network, a profile is created to alert and inform customers of the pet store’s presence and offering, with plans to develop this further to include online booking systems for those who offer grooming, doggy day care and other in-store offers. While the world of e-commerce continues to grow, the PawsEco platform encourages local businesses to join this growth, but at the same time drives customers to keep visiting stores.

 

Rio says, “Many pet stores are not in a position to immediately create an online store or website, especially at the moment. With PawsEco, local pet stores can capture those online sales and also offer new brands and favourites, without having to ship, handle or stock count.”

 

Unlike many other online pet retailers and in keeping with the industry's infamous community spirit, PawsEco will not undercut local stores or flood the market with cheap, overseas products. Instead, PawsEco focuses on local suppliers with prices based on mutual, recommended retail prices - which will not be slashed.

 

Rio says, “The pet industry is like no other, it is collaborative. From doggy day-care to dog walking clubs, for as long as we have known, pet ownership in Australia is a team effort. It is a community-driven commitment that has built the foundation of the PawsEco platform. We are passionate about helping local pet stores not just to survive during this time, but to thrive.”

 

Since soft launching at the end of June 2020, word of mouth in the pet store community is already in play. PawsEco already has multiple pet stores signed to the platform, to reap the many rewards offered by PawsEco, who continue to support their local pet-community whilst simultaneously encouraging business and sector growth.

 

For more information, visit the PawsEco website: https://www.pawseco.com.au/

SME Business News

Future-Proofing Your Business with Strategic Defence Insight

In an era marked by rapid technological change, global uncertainty, and evolving security risks, the need for long-term resilience in business has never been greater. Organisations across indu...

Maximise Your Amazon Profits with These 5 Simple Seller Strategies

Selling on Amazon offers countless opportunities for individuals and businesses to grow their income. But with so many sellers joining the platform every day, it’s not enough to just list your ...

Why Professional Mining Electricians Are Critical for Mine Safety and Operations

The mining industry, with its complex and hazardous environments, demands high standards of safety and efficiency. One pivotal role in ensuring these standards is that of professional mining el...

Why is a Commercial Vacuum Cleaner Better?

Maintaining a pristine work area isn't just about aesthetics—it's about fostering an atmosphere of contentment, wellness, and awe-inspiring wholesomeness. Be it an office, a retail outlet, or a...

Property Times

Maximizing Space in Narrow Lot Homes: Smart Design Solutions

Urban housing markets continue to push homeowners toward smaller, narrower lots as land prices climb and city populations grow. These thin slices of real estate present unique design hurdles that require creative thinking and specialized architectu...

Can You Sell Your House Privately in Queensland? Here’s How

Selling a house privately in Queensland is entirely possible and can be a cost-effective alternative to using a real estate agent. While agents provide valuable expertise, their commissions and fees can take a significant portion of your sale proceed...

Brisbane Homeowners Warned: Non-Compliant Flexible Hoses Pose High Flood Risk

As a homeowner in Brisbane, when you think of the potential for flood damage to your home, you probably think of weather events. But you should know that there may be a ticking time bomb, ready to inflict tens of thousands of dollars in damage, ...

Building A Strong Foundation For Any Structure

Building a home or commercial building can be very exciting. The possibilities are endless and the future is interesting. You can always change aspects of the building to meet the unique needs of your family or business. Nevertheless, you have to go ...

Food & Dining

7 Tips to Brew Perfect Mullein Tea Every Time

Brewing the perfect cup of mullein tea can often feel elusive, especially with all the conflicting advice available online. You might struggle with weak flavour, overpowering bitterness, or even the challenge of floating leaves in your cup.  Fortu...

Fresh Ideas for Celebrating the Year of the Snake

The Lunar New Year is here, and with it comes the Year of the Snake—a time for fresh beginnings, family connections, and, of course, delicious food. As celebrations kick off, Australian families are turning to summer’s bounty of fresh produce to ...

Drop of Sunshine | The perfect gift for that special someone this Valentine’s day

Drop of Sunshine: A Toast to Women, Our Connections & The Stories That Bring Us Together Treasury Wine Estates (TWE), one of the world’s leading wine companies, has launched a new line of premium wines,  Drop of Sunshine, in partnership wit...

Delicious and Healthy Vitamix Recipes for Optimal Nutrition

🍏🥦 Enjoy tasty Vitamix recipes packed with nutrients for optimum health. Healthy eating 🥕🍓 made fun & delicious! 💪🍹 #Nutrition #VitamixRecipes Healthy Eating and Optimal NutritionRenowned for its versatility and unparalleled blending capabilitie...

The Times Features

Best Deals on Home Furniture Online

Key Highlights Discover the best deals on high-quality outdoor furniture online. Transform your outdoor space into a stylish and comfortable oasis. Explore a wide range of d...

Discover the Best Women's Jumpers for Every Season

Key Highlights Explore lightweight jumpers for spring and summer, ensuring breathability and ease. Wrap up warm with cozy wool jumpers for the chilly autumn and winter season...

Uncover the Elegance of Gorgeous Diamond Tennis Necklaces

Key Highlights Diamond tennis necklaces are a timeless piece of jewelry that exudes elegance and sophistication. They feature a continuous line of brilliant-cut diamonds, cre...

Dental Implants vs. Dentures: Which Is Better for You?

When it comes to replacing missing teeth, two of the most common options are dental implants and dentures. Both have their advantages and disadvantages, so choosing between them ...

What Neck Pain Really Means (And Why It’s More Than Just Poor Posture)

Neck pain is often brushed off as something temporary — a tight spot after a long day at the desk or a poor night’s sleep. But when the discomfort keeps returning, it could be a ...

The Work of Gosha Rubchinskiy: Fashion, Culture, and Youth

From Designer to Cultural Architect Gosha Rubchinskiy is not just a fashion designer—he's a cultural force. Born in Moscow in 1984, Rubchinskiy began his career in fashion in t...

Business Times

Future-Proofing Your Business with Strategic Defence Insight

In an era marked by rapid technological change, global uncertainty, and evolving security risks, the need for long-term res...

Maximise Your Amazon Profits with These 5 Simple Seller Strategie…

Selling on Amazon offers countless opportunities for individuals and businesses to grow their income. But with so many sell...

Why Professional Mining Electricians Are Critical for Mine Safety…

The mining industry, with its complex and hazardous environments, demands high standards of safety and efficiency. One pivo...

LayBy Shopping