The Times Australia
Small Business News

.
The Times Real Estate

.

Sales Strategy: 5 Tips for Increasing Conversions Through a Well-Planned Customer Journey


A well-thought-out customer journey is key to creating and increasing conversions. Without a logical flow to follow, potential customers may become frustrated, leading them to abandon their carts or make fewer purchases than they otherwise might have. 

If you want to avoid these costly issues, start by implementing the following tips:

Have a User-Friendly Website

When you're operating within the e-commerce space, the most important part of your sales funnel is your website. To get the most out of it, consider engaging a professional. While many of Australia’s best creative agencies are situated in large cities like Melbourne and Sydney, you’ll find fantastic agencies and freelancers in smaller towns too.

So, whether it’s a digital marketing agency in Geelong or a web design studio in Townsville, you should have no trouble getting the support you need to develop a fully functional, user-friendly website that’s perfectly suited to your customer's wants and needs.

Customer Service Is Key

Arguably as vital as the performance of your website is the performance of your customer service team. Customers are far more likely to make a purchase if they can easily contact support and receive a timely resolution.

Staff should maintain a consistently friendly demeanour and provide resolutions that are simple and satisfying for the customer. Your team should do their best to answer questions and resolve problems on the first interaction.

Capture Leads

Another important touchpoint in the user journey is the initial collection of their details. People are far more likely to give you their first name and email than they are their full name, address, and phone number. So stick to the basics at first to build trust between the user and your brand.

Many businesses just collect email addresses. However, it’s important to get a first name if you can as this will allow you to create more personalised emails and marketing materials. Generally, what you’re looking to do is develop a list of “hot leads” – people who already know, like and trust your brand.

Follow Up

Once a customer has provided their details, follow up regardless of whether they make a purchase. If they do complete a purchase, you should send communication requesting feedback on the products they purchased and their shopping experience. If they didn’t complete their purchase, reach out to remind them that they have an active cart.

It can help to provide people who’ve abandoned their carts with a discount code or special offer. This is also a good opportunity to ask for feedback on why they chose not to complete their purchase. You may not get a response, but it’s still worth asking as long as they’ve given permission for you to contact them.

Support Repeat Orders

Finally, many businesses make the mistake of thinking the customer journey is over once a consumer makes a purchase. This couldn't be further from the truth. Customers who have already bought something from your company are more likely to complete a transaction than those who have never purchased from you before.

Your existing customer base comprises your hottest leads, meaning this is where you'll be able to convert sales most easily. Don't forget to nurture these relationships because once loyalty has been built, it tends to result in repeat transactions.

A smooth experience is key to getting customers to fill up their carts. Apply these tips to support the customer journey at all touchpoints, and you should soon see an increase in conversions.

SME Business News

Why is a Commercial Vacuum Cleaner Better?

Maintaining a pristine work area isn't just about aesthetics—it's about fostering an atmosphere of contentment, wellness, and awe-inspiring wholesomeness. Be it an office, a retail outlet, or a...

Why 20% of workers don't feel safe in their workplace

80% OF AUSTRALIAN WORKERS FEEL THEIR COMPANY PRIORITISES HEALTH AND SAFETY IN THE WORKPLACE, BUT WHY NOT 100%? COS shares innovative solutions to keep staff healthy, safe and productive A...

Albanese government looking to acquire Rex Airlines if buyer can’t be found

The Albanese government will on Wednesday announce it is willing, as a last resort, to purchase the collapsed Rex Airlines, in its latest bid to prop up aviation services to regional and remo...

The Legal Battle Against IP Theft: What Businesses Need to Know

So you've formulated that million-dollar idea and you're ready to take your business to the next level. You were so excited to publicize your supposedly next big thing that you went on TikTok...

Property Times

Can You Sell Your House Privately in Queensland? Here’s How

Selling a house privately in Queensland is entirely possible and can be a cost-effective alternative to using a real estate agent. While agents provide valuable expertise, their commissions and fees can take a significant portion of your sale proceed...

Brisbane Homeowners Warned: Non-Compliant Flexible Hoses Pose High Flood Risk

As a homeowner in Brisbane, when you think of the potential for flood damage to your home, you probably think of weather events. But you should know that there may be a ticking time bomb, ready to inflict tens of thousands of dollars in damage, ...

Building A Strong Foundation For Any Structure

Building a home or commercial building can be very exciting. The possibilities are endless and the future is interesting. You can always change aspects of the building to meet the unique needs of your family or business. Nevertheless, you have to go ...

How Plastering Companies Are Transforming Commercial Spaces in Australia

With the competitive nature of business today, first impressions are very crucial. From offices and retail stores to hotels and restaurants, what's inside a commercial facility can influence how clients, employees, and customers see a company. Of a...

Food & Dining

7 Tips to Brew Perfect Mullein Tea Every Time

Brewing the perfect cup of mullein tea can often feel elusive, especially with all the conflicting advice available online. You might struggle with weak flavour, overpowering bitterness, or even the challenge of floating leaves in your cup.  Fortu...

Fresh Ideas for Celebrating the Year of the Snake

The Lunar New Year is here, and with it comes the Year of the Snake—a time for fresh beginnings, family connections, and, of course, delicious food. As celebrations kick off, Australian families are turning to summer’s bounty of fresh produce to ...

Drop of Sunshine | The perfect gift for that special someone this Valentine’s day

Drop of Sunshine: A Toast to Women, Our Connections & The Stories That Bring Us Together Treasury Wine Estates (TWE), one of the world’s leading wine companies, has launched a new line of premium wines,  Drop of Sunshine, in partnership wit...

Delicious and Healthy Vitamix Recipes for Optimal Nutrition

🍏🥦 Enjoy tasty Vitamix recipes packed with nutrients for optimum health. Healthy eating 🥕🍓 made fun & delicious! 💪🍹 #Nutrition #VitamixRecipes Healthy Eating and Optimal NutritionRenowned for its versatility and unparalleled blending capabilitie...

The Times Features

Why a Garage Shed is the Perfect Addition to Your Property

The most straightforward and most wholesome extension for any property. A garage shed is a potential solution for you, whether you are looking for an additional space for storage...

Revitalising Homes Through Strategic Architectural Renewal

Residential window replacement is one of the few home improvement interventions that goes far beyond simple aesthetic upgrades. Door frames and windows constitute these vital archi...

The Benefits of Animal-Assisted Speech Therapy For Children

Speech therapy has long been a standard for supporting children’s communication and emotional development. But what happens when you introduce a furry friend into the process? Th...

The Hidden Dangers of Blocked Drains and the Ultimate Solution for a Hassle-Free Home

Drain blockages are a big hassle to every homeowner and business owner alike. Whether it is a sink in the kitchen or bathroom, a clogged toilet, or a foul smell circulating aroun...

Understanding the Dangers of Ignoring a Gas Leak

Gas leaks are silent threats lurking within both homes and workplaces. A gas leak occurs when natural gas or any other gaseous substance escapes from a pipeline or containment. T...

Can You Sell Your House Privately in Queensland? Here’s How

Selling a house privately in Queensland is entirely possible and can be a cost-effective alternative to using a real estate agent. While agents provide valuable expertise, their co...

Business Times

Why is a Commercial Vacuum Cleaner Better?

Maintaining a pristine work area isn't just about aesthetics—it's about fostering an atmosphere of contentment, wellness, a...

Why 20% of workers don't feel safe in their workplace

80% OF AUSTRALIAN WORKERS FEEL THEIR COMPANY PRIORITISES HEALTH AND SAFETY IN THE WORKPLACE, BUT WHY NOT 100%? COS shar...

Albanese government looking to acquire Rex Airlines if buyer can’…

The Albanese government will on Wednesday announce it is willing, as a last resort, to purchase the collapsed Rex Airline...

LayBy Shopping