The Times Australia
Small Business News

.
The Times Real Estate

.

Luxury Australian skin care brand launches into China to combat pollution

  • Written by Tess Sanders Lazarus


Luxury Australian skin care brand, QoQoB, has launched into China to help Chinese women combat the effects of air pollution.

 

“Air pollution can be extremely damaging to the skin.  It can cause irritations, uneven skin tone, premature aging, even cancer,” Founder and managing director of QoQoB, Belinda Cabria said today.

 

“Every day people in China face billions of pollution particles that damage the skin, clog pores and cause discoloration of the skin.  

 

“Our skin care range is one of the best in the world.   Made in Australia from Australian ingredients, our formulations, packaging and ingredients are of superior quality and our skin care system is unique.   It has been developed to activate the skin’s natural detoxification and pigmentation mechanisms.  In essence, our range fights the effects of pollution.

 

“We believe our skin care range is like nothing else on the market and will provide critical support and assistance for Chinese consumers dealing with air pollution related skin issues. 

 

“We researched the severity and clinical skin issues being directly caused by China’s poor air quality and industrial pollution.  After the product had been formulated and the brand developed, we sought out a partner to work with us in marketing and selling this into Asia.   Reach China was recommended as the best brand representation company to work with so we contacted Dr McDougall, the CEO and founder.   Thanks to Dr McDougall and this team we are now expanding our retail footprint in Australia and launching a comprehensive Daigou program to build brand awareness as part of our export program into China.”

 

According to the Chinese Ministry of Health, industrial pollution has made cancer China's leading cause of death.  Every year, ambient air pollution alone kills hundreds of thousands of people and harms millions of others.

 

Already exporting to Singapore, Vietnam, England and Denmark, Reach China has been appointed the Master Distributor for the next three years and will take the lead in managing wholesaler relationships as well as launching QoQoB into the lucrative Chinese market space.   

 

This Australian brand is expected to do extremely well in China with female millennial shoppers. “Everything about this brand is of the highest quality which is why we have agreed to take on the brand and act as their exclusive distributor world-wide,” Reach China, CEO and founder, Dr McDougall added.

 

“We believe that the Chinese market is the ideal focus for a product like QoQoB.  China’s pollution issues combined with China’s love of authentic Australian quality brands, provide the perfect platform for the launch.

 

“Every aspect of the product’s quality has been considered.  In fact, the only element of the product that is not produced in Australia is the violet glass packaging that the product comes in.  They come from the Netherlands and have been hand-picked because they block the complete spectrum of visible light only allowing the violet lights to go through.  This offers optimal protection against the aging of the product and helps to protect the potency of the active ingredients used in the formulation.

 

“Pollution is a huge issue for the people of China and QoQoB provides the perfect solution.   We will be implementing a comprehensive marketing campaign across China to reach women in need of a trusted high quality skin care product which combats pollution.   The range will be popular among millennials also as they are image and brand conscious.”

 

Belinda Cabria added, “our skin care is like no other.  It includes three key products which are all used in a simple three step process.  The first product ‘Phyto Dermabrasion’, exfoliates the skin removing pollutants, the second product ‘Phyto Activation’ prepares, infuses vitamin c and antioxidants and activates the skin, and the third ‘Phyto Concentrate’ lightens and evens out skin tone.   We know China will love it!”

 

About Reach China

 

Reach China was established by Dr McDougall in 2017.   It focuses on incubating quality Australian brands that have a desire to sell to Chinese consumers; both here in Australia as well as in mainland China.  Reach China uses a three step cross-border methodology to develop brands domestically, then includes cross border ecommerce (CBEC) platforms through to B2B distribution in China. Within Australia, it has a formed a strategic partnership with Pharmacy Alliance and its network of over 650 independently owned pharmacies across Australia for Slingshot and AmplifyX programs.  Reach China offers a comprehensive range of solutions for brands looking to export into China:

 

-        DaigouSales.com - assists brands to sell into China via a Daigou WeChat wholesale marketplace and provides specialised marketing programs to support the Daigou community.

-        Slingshot - places emerging Australian brands on the shelves of retail pharmacies, and grocery and speciality stores across Australia

-        Amplify X - enables Australian retailers to sell products to Chinese local customers who wish to have these goods shipped to addresses in China.  Additionally, purchases are sent directly from the warehouse bypassing the retail shelf ensuring shelf stock is available for Australian consumers.

-        Logistics as a Service (Laas) - an outsourced solution for brands looking to offer Chinese shipping and distribution for their own B2C sites.

-         

www.reachchina.com.au

www.qoqob.com.au

SME Business News

Brand Storytelling: How Video Marketing Can Enhance Your Brand Identity

In the competitive landscape of 2025, building a strong and recognisable brand identity is crucial for standing out in the marketplace. One of the most effective ways to shape and communicate y...

Future-Proofing Your Business with Strategic Defence Insight

In an era marked by rapid technological change, global uncertainty, and evolving security risks, the need for long-term resilience in business has never been greater. Organisations across indu...

Maximise Your Amazon Profits with These 5 Simple Seller Strategies

Selling on Amazon offers countless opportunities for individuals and businesses to grow their income. But with so many sellers joining the platform every day, it’s not enough to just list your ...

Why Professional Mining Electricians Are Critical for Mine Safety and Operations

The mining industry, with its complex and hazardous environments, demands high standards of safety and efficiency. One pivotal role in ensuring these standards is that of professional mining el...

Property Times

Maximizing Space in Narrow Lot Homes: Smart Design Solutions

Urban housing markets continue to push homeowners toward smaller, narrower lots as land prices climb and city populations grow. These thin slices of real estate present unique design hurdles that require creative thinking and specialized architectu...

Can You Sell Your House Privately in Queensland? Here’s How

Selling a house privately in Queensland is entirely possible and can be a cost-effective alternative to using a real estate agent. While agents provide valuable expertise, their commissions and fees can take a significant portion of your sale proceed...

Brisbane Homeowners Warned: Non-Compliant Flexible Hoses Pose High Flood Risk

As a homeowner in Brisbane, when you think of the potential for flood damage to your home, you probably think of weather events. But you should know that there may be a ticking time bomb, ready to inflict tens of thousands of dollars in damage, ...

Building A Strong Foundation For Any Structure

Building a home or commercial building can be very exciting. The possibilities are endless and the future is interesting. You can always change aspects of the building to meet the unique needs of your family or business. Nevertheless, you have to go ...

Food & Dining

7 Tips to Brew Perfect Mullein Tea Every Time

Brewing the perfect cup of mullein tea can often feel elusive, especially with all the conflicting advice available online. You might struggle with weak flavour, overpowering bitterness, or even the challenge of floating leaves in your cup.  Fortu...

Fresh Ideas for Celebrating the Year of the Snake

The Lunar New Year is here, and with it comes the Year of the Snake—a time for fresh beginnings, family connections, and, of course, delicious food. As celebrations kick off, Australian families are turning to summer’s bounty of fresh produce to ...

Drop of Sunshine | The perfect gift for that special someone this Valentine’s day

Drop of Sunshine: A Toast to Women, Our Connections & The Stories That Bring Us Together Treasury Wine Estates (TWE), one of the world’s leading wine companies, has launched a new line of premium wines,  Drop of Sunshine, in partnership wit...

Delicious and Healthy Vitamix Recipes for Optimal Nutrition

🍏🥦 Enjoy tasty Vitamix recipes packed with nutrients for optimum health. Healthy eating 🥕🍓 made fun & delicious! 💪🍹 #Nutrition #VitamixRecipes Healthy Eating and Optimal NutritionRenowned for its versatility and unparalleled blending capabilitie...

The Times Features

Why Regional Small Businesses in Bendigo Deserve Better Access to Finance in 2025

In the heart of regional Victoria, Bendigo has long stood as a beacon of innovation, resilience and community spirit. As we step further into 2025, the importance of nurturing sm...

Is It Time for a Deep Cleaning? Signs You Shouldn’t Ignore

Most people know they should visit the dentist for a regular check-up and cleaning every six months. But sometimes, a standard cleaning isn’t enough. When plaque and tartar build...

The Hidden Meaning Behind Popular Engagement Ring Cuts

When it comes to engagement rings, the cut of the diamond is not just about aesthetics. Each shape carries its own symbolism and significance, making it an important decision for...

Annual Health Exams in the Office: How They Can Reduce Sick Days and Healthcare Costs

Regular health check-ups, especially annual health exams in the office, can significantly impact the overall well-being of your workforce. A proactive approach to employee health...

Best Deals on Home Furniture Online

Key Highlights Discover the best deals on high-quality outdoor furniture online. Transform your outdoor space into a stylish and comfortable oasis. Explore a wide range of d...

Discover the Best Women's Jumpers for Every Season

Key Highlights Explore lightweight jumpers for spring and summer, ensuring breathability and ease. Wrap up warm with cozy wool jumpers for the chilly autumn and winter season...

Business Times

Brand Storytelling: How Video Marketing Can Enhance Your Brand Id…

In the competitive landscape of 2025, building a strong and recognisable brand identity is crucial for standing out in the ...

Future-Proofing Your Business with Strategic Defence Insight

In an era marked by rapid technological change, global uncertainty, and evolving security risks, the need for long-term res...

Maximise Your Amazon Profits with These 5 Simple Seller Strategie…

Selling on Amazon offers countless opportunities for individuals and businesses to grow their income. But with so many sell...

LayBy Shopping