The Times Australia
Small Business News

.
The Times Real Estate

.

The Australian couple who used first hand experience to build a skincare range for men

  • Written by a Staff Writer

A premium 3-step skincare system that is putting guys on the path to better skin.

An Australian couple has launched a skincare brand for men that is driven by experience, knowledge, and an understanding of what men are looking for when it comes to a simplified skincare routine.

Founders Tim and Tanis, 27, from Brisbane, launched Othr Half in April 2022 after noticing that not enough was being done to normalise men using skincare.

In 2020, they set out to build their own brand from the ground-up alongside notable Australian natural cosmetic formulators, developing a range of products that utilise powerhouse natural ingredients. The result is a premium routine-based solution, called Baseline.

Baseline consists of three products:

Downpore: Everyday Face Cleanser

Featuring: Licorice Root Extract, Willow Bark Extract, Salicylic Acid, and Green Tea

Refinery: Face Exfoliant

Featuring: Pineapple and Papaya Enzymes, Activated Charcoal, Jojoba Beads, and Benzoic Acid

Gatekeeper: Everyday Face Moisturiser.

Featuring: Kakadu Plum Extract, Hyaluronic Acid, Squalane, and Vitamin E

The set was approached with a thoughtful eye for detail, as the pair were driven to simplify the process down to every detail, whilst ensuring overall quality and effectiveness of the respective formulas remained as the priority.

Further to this, they noticed that the men’s grooming space had been known to be predominantly filled with overly masculine colourways of presentation, and so Othr Half packaging is a refreshing take on modern day masculinity, boasting a sleek matte grey finish across the range, with subtle drops of colour included where appropriate.

It was from first-hand experience that we understood the importance of bringing Othr Half to market,” said the duo.

Tanis, who worked directly with the cosmetics industry in Australia for 10 years, noticed men were becoming increasingly inquisitive about taking care of their skin. The only issue was, the decision-making process was riddled with confusion. From getting barely any guidance in the space, to feeling the options on offer were tailored specifically to the wants and needs of females alone, it became clear that guys were becoming extremely overwhelmed with the current landscape of the industry.

Tim, who until he met Tanis, never had a trusting source of education to show him what to use, and how and why he should use it, or even care for that matter. He understood that he couldn’t possibly be the only male facing this situation, but realised he was fortunate enough to have a knowledgeable source of education in his partner to help guide him through the process.

Conversation grew over time between the two around the space and what was currently on offer.

In a bid to tackle recurring breakouts in 2019, Tim asked Tanis to give him something that would help to minimise the issue. After applying a few select lotions and potions, Tim asked “what makes this product so different from all the others that you’ve shown me.”

Tanis' response? “Let me show you how the other half live,” a subtle poke at the current landscape of the industry and how the world of skincare was being perceived at the time.  

This turned out to be a lot more powerful than the pair could have ever imagined, as this moment sparked a two-year journey to formulate a range of products that would counter common skincare concerns amongst males. On top of this, their goal was to develop a brand that would not only focus on providing high quality skincare solutions, but also talk to the importance of well-rounded self-care for the modern male. 

Now having launched, the message is clear: 

We’re here to encourage men to lead a more comfortable life. It only makes sense to start with more comfortable skin. Othr Half was created as a vessel to educate men on the benefits of simplified skin care routines, and the how and why of why it’s important - something we felt wasn't receiving the attention it deserved. We're not only passionate about providing high-quality solutions to guys from all walks of life, we're serious about self-care as a whole.”

You can view the Othr Half range here.

SME Business News

Albanese government looking to acquire Rex Airlines if buyer can’t be found

The Albanese government will on Wednesday announce it is willing, as a last resort, to purchase the collapsed Rex Airlines, in its latest bid to prop up aviation services to regional and remo...

The Legal Battle Against IP Theft: What Businesses Need to Know

So you've formulated that million-dollar idea and you're ready to take your business to the next level. You were so excited to publicize your supposedly next big thing that you went on TikTok...

Top 20 SEO and Guest Post Services in Wyoming Helping Brands Expand Their Reach

Today’s business needs to have strong online visibility to grow and reach more customers. Guest post services and SEO services make it easier for the brand to rank higher on their search engine...

Everything You Need to Know About PLR Digital Products to Resell for Maximum Passive Income

In the ever-evolving digital product world, the concept of Private Label Rights (PLR) has emerged as a lucrative opportunity for entrepreneurs who aim to generate passive income. PLR digital prod...

Property Times

Why You Need an Expert Electrician for Your Business’s Electrical Upgrades and Repairs

When it comes to maintaining and upgrading your business’s electrical systems, it’s essential to call in a professional. Electrical work in any commercial setting requires the expertise of a qualified electrician in Newcastle. Whether you're planni...

Why Is It Crucial to Have a Building Inspection Done Before Buying a New Home?

Purchasing a new property is a big financial decision that can impact your future for years. Whether you are a first-time buyer or an investor, good or bad, it is essential to ensure the property is in good condition. A building inspection is an af...

Floor Tiling: Choosing the Right Tiles for Every Room

Choosing floor tiles is more than just grabbing the first design that catches your eye at the showroom. You need to think about how the floor tiling option will fit into your space, how durable it is, and whether it’s safe for that particular area...

Yes, Australia needs new homes – but they must be built to withstand disasters in a warmer world

Australia’s housing crisis has created a push for fast-tracked construction. Federal, state and territory governments have set a target of 1.2 million new homes[1] over five years. Increasing housing supply is essential. However, the homes must ...

Food & Dining

7 Tips to Brew Perfect Mullein Tea Every Time

Brewing the perfect cup of mullein tea can often feel elusive, especially with all the conflicting advice available online. You might struggle with weak flavour, overpowering bitterness, or even the challenge of floating leaves in your cup.  Fortu...

Fresh Ideas for Celebrating the Year of the Snake

The Lunar New Year is here, and with it comes the Year of the Snake—a time for fresh beginnings, family connections, and, of course, delicious food. As celebrations kick off, Australian families are turning to summer’s bounty of fresh produce to ...

Drop of Sunshine | The perfect gift for that special someone this Valentine’s day

Drop of Sunshine: A Toast to Women, Our Connections & The Stories That Bring Us Together Treasury Wine Estates (TWE), one of the world’s leading wine companies, has launched a new line of premium wines,  Drop of Sunshine, in partnership wit...

Delicious and Healthy Vitamix Recipes for Optimal Nutrition

🍏🥦 Enjoy tasty Vitamix recipes packed with nutrients for optimum health. Healthy eating 🥕🍓 made fun & delicious! 💪🍹 #Nutrition #VitamixRecipes Healthy Eating and Optimal NutritionRenowned for its versatility and unparalleled blending capabilitie...

The Times Features

Why You Need an Expert Electrician for Your Business’s Electrical Upgrades and Repairs

When it comes to maintaining and upgrading your business’s electrical systems, it’s essential to call in a professional. Electrical work in any commercial setting requires the ex...

Why Is It Crucial to Have a Building Inspection Done Before Buying a New Home?

Purchasing a new property is a big financial decision that can impact your future for years. Whether you are a first-time buyer or an investor, good or bad, it is essential to en...

Online Application for Sick Leave Certificate: Understanding When and How to Secure One

A sick leave certificate is an official document issued by a healthcare professional to verify an individual's inability to attend work due to illness. It typically includes the ...

A No-Fuss Guide to an Effective Beauty Routine

Taking care of the skin and appearance need not be complicated; it need not even consume your hours of time. Smart and simple approaches can give one that glow and fresh look witho...

Safe & Effective Tattoo Removal in Auckland – What You Need to Know

If you're looking for tattoo removal in Auckland, modern laser technology offers the safest and most effective way to fade or completely remove unwanted ink. Whether it's an outd...

Fleece-Lined Tights vs. Regular Tights: What’s the Difference?

When temperatures drop, choosing the right pair of tights can make a significant difference in comfort, warmth, and durability. Whether you wear tights for fashion, work, or outdoo...

Business Times

Albanese government looking to acquire Rex Airlines if buyer can’…

The Albanese government will on Wednesday announce it is willing, as a last resort, to purchase the collapsed Rex Airline...

The Legal Battle Against IP Theft: What Businesses Need to Know

So you've formulated that million-dollar idea and you're ready to take your business to the next level. You were so excit...

Top 20 SEO and Guest Post Services in Wyoming Helping Brands Expa…

Today’s business needs to have strong online visibility to grow and reach more customers. Guest post services and SEO servi...

LayBy Shopping