The Times Australia
Fisher and Paykel Appliances
The Times Real Estate

.

How to Sell Your Property Quickly and Profitably

  • Written by The Times


When it comes to selling a property, things move fast. Timing matters, and so does paying attention to the little things. A tidy, well-thought-out home sends the right signals before anyone even opens their mouth. Buyers usually know what they’re after the second they step in, and it’s up to the seller to make sure they like what they see.

Craft a Narrative Through Interior Layout

When a home has a good flow, people feel it straight away. That, of course, doesn’t mean you should completely rearrange the layout. But moving furniture around to create space or giving open floor areas a bit of structure can definitely help buyers picture themselves living there. 

If you don’t know where to begin, remember that every room should sort of explain itself. You want the potential buyers to have a baseline for their vision, not a completely empty canvas. 

Fix Before Showing

Every small fault adds up. One loose tile might be forgivable, but a collection of tiny issues tells a buyer the house needs work. Besides, when you present a house that has a bunch of issues, that creates mental subtraction from the asking price. 

The idea is to remove hesitation. A buyer should walk through the home without mentally tallying up a to-do list. Pre-inspection repairs may not seem exciting, but they’re one of the quietest profit-protectors in the selling process.

Be Strategic with Timing

Even in a digital age where listings are available every hour of the day, the calendar still matters. Spring remains the season with the most buyer activity. But winter isn’t a lost cause either. With fewer properties on the market, there’s less competition, which can work in your favour.

Of course, sometimes you’ve got to work with what you have. Maybe you’re advertising a range of DHA properties for sale mid lease, right in the middle of October for the first investor to grab. That’s not always ideal timing but that can work out too, if you play your part right and make your properties as appealing as possible. 

Style to Suggest, Not Distract

Styling is not about decorating with the latest design choices in mind. Too much personality and the home feels lived-in, and in a way, that can be hard to mentally scrub clean. Too little, and it becomes cold. 

The balance is subtle. You can achieve it with throws and textures, fresh towels in the bathroom, or perhaps a bowl of fruit on the kitchen bench. It should feel fresh but not fake and styled, but never staged to the point where it looks like no one’s ever used the oven.

Price it Properly from the Start

Overpricing tends to drive buyers away early, especially when similar properties are listed more competitively. The first fortnight on the market is crucial. That’s when the most eyes will be on the listing. 

If the price feels inflated, people will scroll straight past. Pricing too low can also backfire. You don’t want people to think that this is a cas -grab or that there’s something wrong with the property. A sensible valuation sets the tone for the entire process. Do a bit of research and talk to professionals. They can help you price it properly from the start.

Work with the Right Agent

A good real estate agent isn’t just someone who shows up with a clipboard and a grin. The right one actually knows the area, gets what’s happening in the market, and won’t promise things they can’t deliver. 

They should be easy to talk to. So, it’s worth chatting to a few before picking one, because experience matters, but so does vibe. You want someone who’s going to put in the effort, not just post your place online and hope for the best.

Stay Open to the Process

Speed and profit both rely on flexibility. Open homes might need to be scheduled mid-week. Offers may come in with tight deadlines. Conditions could be unusual. It’s tempting to hold firm when emotions are involved, but rigidity often costs more than it saves. 

Buyers act faster when sellers respond faster. It doesn’t mean accepting a bad deal. It just means knowing when to compromise without losing sight of the goal.

Conclusion

Selling a home is part business, part theatre. A well-prepared property, priced fairly and presented with care, will always attract the right kind of attention. The quicker that happens, the sooner you can move on to the next win.

Property Times

Why the Prevailing RBA Mortgage Interest Rates Are Not to Blame for the Continuing Rise in Residential Dwelling Prices

Australia’s housing market remains one of the most debated economic issues of the decade. Despite successive Reserve Bank of Australia (RBA) interest rate hikes aimed at cooling demand, residential dwelling prices across most capital cities and man...

How Real Estate Agent Commissions Work in Australian States and Territories

When buying or selling property in Australia, one of the biggest costs—beyond the property price itself—comes from real estate agent commissions. These commissions are the fees agents charge for marketing, negotiating, and finalising the sale of ...

Understanding Centrelink Investment Property Valuation: A Guide for Australian Property Owners

Introduction Owning an investment property in Australia can bring financial stability — but it also comes with responsibilities, especially when it comes to Centrelink assessments. Whether you’re applying for age pensions, disability benefits, or ...

Rubber vs Concrete Wheel Stops: Which is Better for Your Car Park?

When it comes to setting up a car park in Perth, wheel stops are a small feature that make a big difference. From improving driver accuracy to preventing costly damage, the right choice between rubber and concrete wheel stops could save you time, mon...

Active Wear

Times Magazine

World Kindness Day: Commentary from Kath Koschel, founder of Kindness Factory.

What does World Kindness Day mean to you as an individual, and to the Kindness Factory as an organ...

In 2024, the climate crisis worsened in all ways. But we can still limit warming with bold action

Climate change has been on the world’s radar for decades[1]. Predictions made by scientists at...

End-of-Life Planning: Why Talking About Death With Family Makes Funeral Planning Easier

I spend a lot of time talking about death. Not in a morbid, gloomy way—but in the same way we d...

YepAI Joins Victoria's AI Trade Mission to Singapore for Big Data & AI World Asia 2025

YepAI, a Melbourne-based leader in enterprise artificial intelligence solutions, announced today...

Building a Strong Online Presence with Katoomba Web Design

Katoomba web design is more than just creating a website that looks good—it’s about building an onli...

September Sunset Polo

International Polo Tour To Bridge Historic Sport, Life-Changing Philanthropy, and Breath-Taking Beau...

The Times Features

How airline fares are set and should we expect lower fares any time soon?

Airline ticket prices may seem mysterious (why is the same flight one price one day, quite anoth...

What is the American public’s verdict on the first year of Donald Trump’s second term as President?

In short: the verdict is decidedly mixed, leaning negative. Trump’s overall job-approval ra...

A Camping Holiday Used to Be Affordable — Not Any Longer: Why the Cost of Staying at a Caravan Park Is Rising

For generations, the humble camping or caravan holiday has been the backbone of the great Austra...

Australia after the Trump–Xi meeting: sector-by-sector opportunities, risks, and realistic scenarios

How the U.S.–China thaw could play out across key sectors, with best case / base case / downside...

World Kindness Day: Commentary from Kath Koschel, founder of Kindness Factory.

What does World Kindness Day mean to you as an individual, and to the Kindness Factory as an organ...

HoMie opens new Emporium store as a hub for streetwear and community

Melbourne streetwear label HoMie has opened its new store in Emporium Melbourne, but this launch is ...

TAFE NSW empowers women with the skills for small business success

Across New South Wales, TAFE NSW graduates are turning their skills into success, taking what they h...

The median price of residential land sold nationally jumped by 6.8 per cent

Land prices a roadblock to 1.2 million homes target “The median price of residential land sold na...

Farm to Fork Australia Launches Exciting 7th Season on Ten

New Co-Host Magdalena Roze joining Michael Weldon, Courtney Roulston, Louis Tikaram, and Star Guest ...